Amsterdam Worldwide, Amsterdam Follow Update

  • Keizersgracht 121
  • Amsterdam 1015 CJ
  • Netherlands
  • Phone: (+31) 20 5300 400

Warsteiner - "Do it Right - Product Print" - Amsterdam Worldwide

  • Do it Right - Product Print
  • Warsteiner
  • Warsteiner Brauerei
  • Amsterdam Worldwide
  • Germany
  • Do It Right
Media TypePrint
Executive Creative Director Richard Gorodecky
Art Director Daniel Peirón
Copywriter Amadeus Henhapl
Copywriter Karen Cardy

Concept

Our challenge was to take a classic, 260-year old beer brand into the 21st century and re-establish it as the innovator of the premium segment, both in Germany and 60 markets around the world.

To achieve this, we created a strategic platform and an integrated campaign that highlights the shared attitude between the people and Warsteiner as a brand. Through evolving the existing brand claim 'Das einzig Wahre' ('The only true thing') to 'Mach das einzig Wahre' (Do it Right) we switched the focus from the product to the people to make it more accessible, inclusive and modern. The campaign’s engaging TV spots draw the viewer up in the momentum of their imagery, whilst the message provokes and challenges: whatever it is you do, do it right - Mach das einzig Wahre. Online documentary-style interviews tell the stories of the authentic personalities featured in the TV ads, and media placements across Print, OOH and Cinema support the fully integrated platform. 

Result

Campaign launched in April 2014. Results to follow.
First indicators show that, in one month, the campaign achieved six times more views than the previous TVC campaign did in the last three years. It is now the most viewed online piece of content in the history of the brand.