Gooing for Gold
January 9, 2012
This Creme Egg Season, Cadbury Creme Egg will celebrate Cadbury’s London 2012 Olympic and Paralympic Games Sponsorship. In a multi million integrated marketing campaign, Creme Eggs will be achieving their ultimate goal of releasing their goo in The Goo Games.
6 ads will follow the launch spot: Opening Ceremony, which are all set within the Goo arena. The Egg-thletes will compete in Hurdles, Diving, Hammer, Javelin and Velodrome, all trying to release their Goo in the best way possible. The ad finale will end in style with a fitting closing ceremony that will finish on the week of 2nd April 2012.
The campaign involving advertising, digital, PR, events and sales promotion channels, will capture the nation’s pride when the launch of the website, social media and TV advertising campaigns kicks off 9th January 2012.
The advertisements will take the viewer through the Goo Games, launching with a spectacular 30-second opening ceremony. Airing in the UK for 13 weeks, the media plan will continue by including 20 second and 10 second spots.
Commenting on the Goo Games Jill McCall, Brand Manger of the Creme Egg 2012 programme said: “We’re really excited about the launch of the Goo Games as we believe it is a great way for fans to engage with Creme Egg Season and to be a part of the build up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrate the London 2012 Olympic and Paralympic Games”.
Creme Egg fans will also have the chance to battle it out against each other by taking part in their own Goo Games on the brand’s dedicated Facebook page. Prizes will be up for grabs each week, as fans take on the five different games available to play.
For more information visit www.cremeegg.com