Press Releases - Fallon London - Adforum.com http://www.adforum.com/agency/6202/press-releases/rss Fallon London Press Releases at Adforum.com en-us Adforum.com Copyright 2013 Gooing for Gold http://www.adforum.com/agency/6202/press-releases/1173/gooing-for-gold http://www.adforum.com/agency/6202/press-releases/1173/gooing-for-gold This Creme Egg Season, Cadbury Creme Egg will celebrate Cadbury’s London 2012 Olympic and Paralympic Games Sponsorship. In a multi million integrated marketing campaign, Creme Eggs will be achieving their ultimate goal of releasing their goo in The Goo Games.
6 ads will follow the launch spot: Opening Ceremony, which are all set within the Goo arena. The Egg-thletes will compete in Hurdles, Diving, Hammer, Javelin and Velodrome, all trying to release their Goo in the best way possible. The ad finale will end in style with a fitting closing ceremony that will finish on the week of 2nd April 2012.
The campaign involving advertising, digital, PR, events and sales promotion channels, will capture the nation’s pride when the launch of the website, social media and TV advertising campaigns kicks off 9th January 2012.
The advertisements will take the viewer through the Goo Games, launching with a spectacular 30-second opening ceremony. Airing in the UK for 13 weeks, the media plan will continue by including 20 second and 10 second spots.
Commenting on the Goo Games Jill McCall, Brand Manger of the Creme Egg 2012 programme said: “We’re really excited about the launch of the Goo Games as we believe it is a great way for fans to engage with Creme Egg Season and to be a part of the build up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrate the London 2012 Olympic and Paralympic Games”.
Creme Egg fans will also have the chance to battle it out against each other by taking part in their own Goo Games on the brand’s dedicated Facebook page. Prizes will be up for grabs each week, as fans take on the five different games available to play.
For more information visit www.cremeegg.com

]]> 2012-01-09 00:00:00 Orange introduces the ‘Phone Break’ in the latest Gold Spot cinema advertising http://www.adforum.com/agency/6202/press-releases/410/orange-introduces-the-phone-break-in-the-latest-gold-spot-cinema-advertising http://www.adforum.com/agency/6202/press-releases/410/orange-introduces-the-phone-break-in-the-latest-gold-spot-cinema-advertising Orange today released the latest in its series of celebrated cinema adverts, known as the Orange Gold Spots. In this instalment the Gold
Spot goes to Hollywood, the home of movies, with its state-side setting perfectly providing the backdrop for the ‘expect the unexpected’ element which film audiences across the UK love.
The latest advert, from ad agency Fallon, maintains Orange’s line to cinema-goers of ‘don’t let a mobile phone ruin your movie’, while continuing with the ‘spoof-trailer’ theme seen in the more recent series of Gold Spots, that launched in April 2010. With the same playful format which keeps the audience guessing about what will happen  text, the latest Gold Spot explores the idea of an Orange ‘Phone Break’ for the first time.
Introduced by ‘Movie News’ presenter Kristen Aldridge, the Gold Spot follows her exclusive report direct from a movie theatre where  audiences are among the first to experience the Orange ‘Phone Break’. Heightening the cinema going experience for film fans, the two minute Orange Phone Break happens every 15 minutes, putting the movie on pause while the audience takes time out to make that all important phone call – because as one movie goer says, “Sometimes you have to be on your phone.”
The tongue in cheek ad focuses on the hilarious over enthusiastic reactions made by our friends across the pond to the introduction of the Orange Phone Break in the movie, with Hollywood movie goers responses ranging from the practical “two hours is a long time not to
talk”, to the extreme “if someone calls you, and you don’t call them back, they could think you’re dead.” One movie goer even describes the experience as “pushing the movie going experience into the 20th century... it’s like the future.”
Spencer McHugh, Director of Brand for Orange UK said: “Keeping film fans entertained while wondering what’s going to happen next is integral to the success of the Gold Spot ads to date. We really feel that the latest Gold Spot to air goes hand-in-hand with the ongoing ‘movie trailer’ format which is set to return to the big screen in the coming months. We hope the latest creative raises smiles across the UK – and encourage the audience to switch off their phones, rather than order their curtains while they are watching the film!”
The full Orange Phone Break commercial will be screened in UK  cinemas from 16th September 2011.

Orange gets film fans talking with latest instalment of the Gold Spot series 

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