The New York agency currently has a staff of 40+ people with capabilities spanning brand strategy, advertising, digital, social, event marketing, public relations, sponsorship and product innovation. New York Group clients include Reckitt Benckiser, Pernod Ricard, GE, Reebok, Rockport, The USOC, Ugg, VF Corporation and The National Center for Entrepreneurship & Innovation, among others.
Philosophy & Competitive Advantages
Over 18 years ago Maurice and Charles Saatchi founded M&C Saatchi on one principle: “Brutal Simplicity of Thought.”
Never has this notion been more relevant than it is today.
The dizzying array of technology and distribution platforms available to brands multiplies every day. Consumer attention continues to decline in this fragmented world. AS a result, growing market share, relevance and loyalty has never been harder for marketers. Especially when they are being asked to do more with less.
Make no mistake – brands are waging a battle against complexity. And there is only one way forward.
We are purpose built with this in mind. With a deep understanding of both technology and communications. A proficiency in thoughtful reductionism. A belief that complex tools should only be used in service of creating beautifully simple things.
And a conviction that it is better to do a few things brilliantly rather than many things adequately.
M&C Saatchi is a federation of entrepreneurs – our offices are owner managed, run by partners with skin in the game. Our Noble Purpose is to use creativity to generate prosperity - to make our clients' brands and companies more valuable. We believe in simplicity over process, talent over size, and positive change over the status quo. We believe businesses fail to realize their ambitions when they unwittingly follow the conventions of their categories, so our mission is to challenge convention, to identify fresh, simple, powerful truths and bring them vividly to life. We have no bureaucracy; the principals work directly on our clients businesses, because solving client problems and building brands are the things we do best.
The network is one of the fastest growing independent networks in the world, with 27 offices in over 20 countries.
In the US M&C Saatchi has offices both in New York and Los Angeles.