Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

Agency Philosophy & Competitive Advantages

Over 18 years ago Maurice and Charles Saatchi founded M&C Saatchi on one principle: “Brutal Simplicity of Thought.”

Never has this notion been more relevant than it is today.

The dizzying array of technology and distribution platforms available to brands multiplies every day. Consumer attention continues to decline in this fragmented world. AS a result, growing market share, relevance and loyalty has never been harder for marketers. Especially when they are being asked to do more with less.

Make no mistake – brands are waging a battle against complexity. And there is only one way forward.

 

Simplicity.

We are purpose built with this in mind. With a deep understanding of both technology and communications. A proficiency in thoughtful reductionism. A belief that complex tools should only be used in service of creating beautifully simple things.

And a conviction that it is better to do a few things brilliantly rather than many things adequately. 

Network Description

M&C Saatchi is a federation of entrepreneurs – our offices are owner managed, run by partners with skin in the game. Our Noble Purpose is to use creativity to generate prosperity - to make our clients' brands and companies more valuable. We believe in simplicity over process, talent over size, and positive change over the status quo. We believe businesses fail to realize their ambitions when they unwittingly follow the conventions of their categories, so our mission is to challenge convention, to identify fresh, simple, powerful truths and bring them vividly to life. We have no bureaucracy; the principals work directly on our clients businesses, because solving client problems and building brands are the things we do best. 

The network is one of the fastest growing independent networks in the world, with 27 offices in over 20 countries. 

Employees

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Pernod-Ricard	Ballantines	Spirits, Fortified Wines	Television Internet Ad / Banner Magazine Poster	2013
Reckitt Benckiser Inc.	MegaRed	Health & Pharmaceutical Products	Web Film / Viral Social Media	2012
UGG®Australia	Ugg Men's Footwear	Shoes	Television Internet Ad / Banner Magazine Billboard Poster	2010
National Center for Entrepreneurship & Innovation	NCEI	Institutional/Public Interest/Non-Profit Org.	Others	2012
USOC	USOC	Sports Teams, Sports Events	Promotion & Event	2013
Air Pacific Ltd.	Air Pacific	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Radio Print Outdoor / Out of Home Interactive	1999
Artisans & Estates, Division of Kendall-Jackson	Cardinale, Stonestreet and PEPI	Wines, Champagnes	Print	1999
Asprey & Garrard	Asprey & Garrard	Apparel, Fashion & Footwear	Print	1999
BBC	BBC Worldwide	Media, Publishing & Production	Packaging, Branding & Design	2000
British Airways	British Airways	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Radio Print Outdoor / Out of Home Interactive	1995
Mandarin Oriental Hotel Group	Mandarin Oriental Hotels	Hotels, Resorts	Print	1999
Miramax Films	Miramax	Cinema Production	Research & Others Packaging, Branding & Design Promotion & Event	1999
New Zealand Tourist Board	New Zealand	Transport, Travel and Tourism	Television & Cinema Print	1999
Qantas	Qantas	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises	Television & Cinema Radio Print Outdoor / Out of Home Interactive	1995
TDD Inc.	The Daily Deal, Deal.com	Media, Publishing & Production	Print	2000
The Vitamin Shoppe	Vitamin Shoppe stores and catalog and Vitaminshoppe.com	Drugstores, Specialty Stores	Radio Print	2000
TV Guide Inc.	TV Guide Channel	TV/Radio Programs & Stations		2000