Agency Profile

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M&C Saatchi, New York

  • 250 Park Avenue South 10th Floor
  • New York, New York 10003
  • United States
  • Phone: (+1) 646 619 2089

Philosophy & Competitive Advantages

Over 18 years ago Maurice and Charles Saatchi founded M&C Saatchi on one principle: “Brutal Simplicity of Thought.”


Never has this notion been more relevant than it is today.


The dizzying array of technology and distribution platforms available to brands multiplies every day. Consumer attention continues to decline in this fragmented world. AS a result, growing market share, relevance and loyalty has never been harder for marketers. Especially when they are being asked to do more with less.


Make no mistake – brands are waging a battle against complexity. And there is only one way forward.

 

Simplicity.


We are purpose built with this in mind. With a deep understanding of both technology and communications. A proficiency in thoughtful reductionism. A belief that complex tools should only be used in service of creating beautifully simple things.


And a conviction that it is better to do a few things brilliantly rather than many things adequately. 

Network Description

M&C Saatchi is a federation of entrepreneurs – our offices are owner managed, run by partners with skin in the game. Our Noble Purpose is to use creativity to generate prosperity - to make our clients' brands and companies more valuable. We believe in simplicity over process, talent over size, and positive change over the status quo. We believe businesses fail to realize their ambitions when they unwittingly follow the conventions of their categories, so our mission is to challenge convention, to identify fresh, simple, powerful truths and bring them vividly to life. We have no bureaucracy; the principals work directly on our clients businesses, because solving client problems and building brands are the things we do best. 

The network is one of the fastest growing independent networks in the world, with 27 offices in over 20 countries. 

Personnel

Number of Employees: 40
Jeff Brooks
CEO

Sveta Doucet
CSO

Pierre Lipton
CCO

Campaigns

Awards

award Distinction Category Brand Year
EFFIE USA Silver Transportation British Airways 2006
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards MERIT OUT OF HOME 1994
International ANDY Awards MERIT MAGAZINE 1993
International ANDY Awards MERIT MAGAZINE 1993
International ANDY Awards MERIT MAGAZINE 1993

Clients

Advertiser Brand Business Sector Type of Work since
Pernod-Ricard Ballantines Spirits, Fortified Wines
  • Television
  • Internet Ad / Banner
  • Magazine
  • Poster
2013
Reckitt Benckiser Inc. MegaRed Health & Pharmaceutical Products
  • Web Film / Viral
  • Social Media
2012
UGG®Australia Ugg Men's Footwear Shoes
  • Television
  • Internet Ad / Banner
  • Magazine
  • Billboard
  • Poster
2010
National Center for Entrepreneurship & Innovation NCEI Institutional/Public Interest/Non-Profit Org.
  • Others
2012
USOC USOC Sports Teams, Sports Events
  • Promotion & Event
2013
Air Pacific Ltd. Air Pacific Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
1999
Artisans & Estates, Division of Kendall-Jackson Cardinale, Stonestreet and PEPI Wines, Champagnes
  • Print
1999
Asprey & Garrard Asprey & Garrard Apparel, Fashion & Footwear
  • Print
1999
BBC BBC Worldwide Media, Publishing & Production
  • Packaging, Branding & Design
2000
British Airways British Airways Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
1995
Mandarin Oriental Hotel Group Mandarin Oriental Hotels Hotels, Resorts
  • Print
1999
Miramax Films Miramax Cinema Production
  • Research & Others
  • Packaging, Branding & Design
  • Promotion & Event
1999
New Zealand Tourist Board New Zealand Transport, Travel and Tourism
  • Television & Cinema
  • Print
1999
Qantas Qantas Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
1995
TDD Inc. The Daily Deal, Deal.com Media, Publishing & Production
  • Print
2000
The Vitamin Shoppe Vitamin Shoppe stores and catalog and Vitaminshoppe.com Drugstores, Specialty Stores
  • Radio
  • Print
2000
TV Guide Inc. TV Guide Channel TV/Radio Programs & Stations
2000