AARP Launches First National Asian Ad Campaign
May 15, 2013
Washington, D.C. – AARP launched their first national Asian advertising campaign featuring key Asian community leaders Ginny Gong, Floyd Mori and Tony Taguba.
Created by DAE Advertising, AARP’s Asian advertising agency of record, the ads will run in prominent Asian American, Chinese and Filipino print and online publications in New York, San Francisco and Los Angeles.
The ads convey the following message, “The best is yet to come and AARP is there to help people 50+ and their families live enriched lives in America.”
The community leaders selected for the campaign are Ginny Gong, former four term National President of OCA. Under her leadership, OCA made history by establishing the OCA National Center and became the first Asian American organization to have a permanent presence in the nation’s capital/
Floyd Mori, is one of the country’s leading advocates for the advancement of Japanese American and Asian Pacific American communities. He has provided Japanese Americans with a voice at the table where decisions are made.
Tony Taguba, Chairman of the Pan-Pacific American Leaders and Mentors is the second Philippine born-U.S. citizen to be promoted to general officer rank in the U.S. Army. He is a decorated Filipino American and advocate for breaking down Asian barriers.
“These three inspirational leaders in AARP’s first Asian Advertising campaign embody the spirit of AARP,” said Lorraine Cortés Vázquez, Executive Vice President, Multicultural Markets & Engagement, AARP. “These leaders live life with passion and purpose after 50 and serve as wonderful examples of continually seeking new possibilities. AARP celebrates them for their outstanding contributions of leadership and accomplishments.”
“These three were selected because they are outstanding individuals but also everyday people,” said Vicky Wong, President & CEO, DAE Advertising. “They are Asians, but they are also Americans. They are living the life they want, and AARP is behind them.”
“I’ve worn a lot of hats in my life – mother, grandmother, community activist and government director,” said Ginny Gong. “And, as long as they fit, I intend to keep wearing them. I hope to maximize this next phase of my life journey as a vibrant senior citizen, and AARP will be there to help me.” To hear Ginny’s testimonial, please click here http://www.aarp.org/videos.id=2149167993001.
SOURCE: Niwa PR