DAE, San Francisco Follow Update

  • 71 Stevenson St Suite 750
  • San Francisco, California 94105
  • United States
  • Phone: 415.341.1280
  • Fax: 415.296.8378

AARP Community Ambassador Gen. Tony Taguba Launches Asian Ad Campaign During Filipino Heritage Month

October 3, 2013


Washington, D.C. – AARP recently launched its first national Asian American & Pacific Islander (AAPI) advertising campaign featuring key community leaders Tony Taguba, Ginny Gong and Floyd Mori. Created by DAE Advertising, AARP’s Asian advertising agency of record, the ads will run in prominent Asian American, Chinese and Filipino print and online publications in New York, San Francisco and Los Angeles this fall. The ads convey the following message: “The best is yet to come, and AARP is there to help people 50+ and their families live enriched lives in America.”

Tony Taguba, is the second Philippine-born U.S. citizen to be promoted to the officer rank of “General” in the U.S. Army. He retired with the rank of “Major General” as a decorated Filipino American hero and advocate for breaking down racial and ethnic barriers in the military. After leaving the military, Gen. Taguba became the chairman of Pan-Pacific American Leaders and Mentors (PPALM), where he mentors the new generation of young Asian Americans & Pacific Islanders. In addition to his mentorship role, Gen. Taguba also volunteers for the United Service Organization and helps veterans with their benefits. Additionally, he consults with small businesses and engages in public speaking on behalf of the Asian American & Pacific Islander community, especially on the issue of benefits for WWII Filipino Veterans.

“I joined AARP when I was 50 because I wanted to be a part of an organization that looked out for us,” said Gen. Taguba. “AARP provides us with an important opportunity to maximize the quality of our lives, as we enter the next chapter.” To hear Tony Taguba’s testimonial, please click here.

“General Taguba, Ginny Gong and Floyd Mori, prominent and accomplished community leaders we have chosen for our campaign, truly embody the spirit of AARP,” said Daphne Kwok, Vice President, Multicultural Markets & Engagement, AARP. “Gen. Taguba lives life with passion and purpose after age 50, having served this nation through his military leadership and now serving others through community service. He is a wonderful example of one who continually seeks new possibilities. AARP celebrates General Taguba, Ginny Gong and Floyd Mori for their outstanding leadership, personal accomplishments, and as role models for AAPIs 50+.”