SapientNitro North America Boston, United States Advertising / Full Service / Integrated

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SapientNitro North America Creative Work

Title "Sneakerpedia"
Agency SapientNitro North America
Campaign Sneakerpedia
Advertiser Foot Locker
Brand Foot Locker
Date of First Broadcast/Publication 12/2010
Business Sector Shoes
Philosophy

Sneakerpedia is the world’s first visual wiki, for a topic that has more cultural impact than almost any other wearable item, sneakers.

Sneaker collecting today embraces and in turn influences music, fashion and even sports across the globe and has many millions of devotees.

Sneakerpedia sets out to be the world’s largest, most complete sneaker archive, a visual almanac, rich with not just product details, but also the ‘story’ for each entry, be that the Hip Hop star that made the shoe famous, the movie they were worn in or the colour ways they first appeared in at release time.

Built by the world’s largest sneaker retailer, Foot Locker, Sneakerpedia is not a market-place, it’s a social space and cultural index operated in true wiki fashion. It’s populated by fans, moderated by fans and serves all people with an interest in sneakers, foot wear, fashion and culture. 

Media Type Web Film / Viral

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