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Foot Locker - "Sneakerpedia" - SapientNitro North America

  • Sneakerpedia
  • Foot Locker
  • Foot Locker
  • SapientNitro North America
  • United Kingdom
  • Sneakerpedia
Product CategoryShoes
Date of First Broadcast/PublicationDecember 1, 2010
Media TypeWeb Film / Viral
Awards Revolution Awards, 2012 (Gold) for Best Use of Consumer Engagement
CLIO Awards, 2012 (Gold) for Microsite / Website
The One Show, 2012 (Silver) for Brand Transformation
The One Show, 2012 (Silver Pencil) for Brand Transformation / Single


Sneakerpedia is the world’s first visual wiki, for a topic that has more cultural impact than almost any other wearable item, sneakers.

Sneaker collecting today embraces and in turn influences music, fashion and even sports across the globe and has many millions of devotees.

Sneakerpedia sets out to be the world’s largest, most complete sneaker archive, a visual almanac, rich with not just product details, but also the ‘story’ for each entry, be that the Hip Hop star that made the shoe famous, the movie they were worn in or the colour ways they first appeared in at release time.

Built by the world’s largest sneaker retailer, Foot Locker, Sneakerpedia is not a market-place, it’s a social space and cultural index operated in true wiki fashion. It’s populated by fans, moderated by fans and serves all people with an interest in sneakers, foot wear, fashion and culture.