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SapientNitro North America Case Studies

Title "Regions FanCam"
Agency SapientNitro North America
Campaign Get Your Game Face On
Advertiser Regions Financial Corporation
Brand Regions Bank
Date of First Broadcast/Publication 12/2011
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story

On Dec 3rd, right before kickoff at the SEC Championship game between LSU and Georgia, together with Regions Bank, we took a massive 360° gigapixel photo of the entire stadium. We called it the Regions FanCam. On December 4th we put it online and allowed people, in attendance or not, to explore every nook and cranny of the Georgia Dome.

But the best part of the whole experience was the prizes. Throughout the following weeks we hid prizes such as, cruiser bikes (the client mascot), thousands of dollars worth of gift cards, autographed sports memorabilia and even tickets to next years SEC Championship game, within the actual photo. Find it, tag it and own it. It's that simple. Well, minus the 1.6 million square feet and 70,000+ fans to search through of course.

Find your game face at RegionsFanCam.com 

Tagline How do you get the attention of over 70,000 people at a time? Ask them to say
Media Type Case Study
Creative Director John McHale
Creative Director Bill Pauls
Associate Creative Director Mr. Reed Coss
Art Director Fernando Castro
Associate Art Director Steve Laing
Chief Creative Officer Mr. Gaston Legorburu
Copywriter Mr. Peter Wagoner
Account Director Gloria Samayoa

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