Regions Bank - “Regions FanCam”
|Tagline||How do you get the attention of over 70,000 people at a time? Ask them to say |
|Agency||SapientNitro North America|
|Product Category||Banking & Financial Services, Investments, Stock Brokers|
|Campaign Name||Get Your Game Face On|
|Country of Production||United States|
|Date of First Broadcast/Publication||December 29, 2011|
|Media Type||Case Study|
||W3 Awards / The W³ Awards, 2012 (Silver) for Social Campaign |
|Associate Creative Director
|Associate Art Director
|Chief Creative Officer
On Dec 3rd, right before kickoff at the SEC Championship game between LSU and Georgia, together with Regions Bank, we took a massive 360° gigapixel photo of the entire stadium. We called it the Regions FanCam. On December 4th we put it online and allowed people, in attendance or not, to explore every nook and cranny of the Georgia Dome.
But the best part of the whole experience was the prizes. Throughout the following weeks we hid prizes such as, cruiser bikes (the client mascot), thousands of dollars worth of gift cards, autographed sports memorabilia and even tickets to next years SEC Championship game, within the actual photo. Find it, tag it and own it. It's that simple. Well, minus the 1.6 million square feet and 70,000+ fans to search through of course.
Find your game face at RegionsFanCam.com