SapientNitro North America, Boston Follow Update

  • 131 Dartmouth Street 3rd Floor
  • Boston, MA 02116
  • United States
  • Phone: (+1) (617) 621 0200
  • Fax: (+1) (617) 621 1300

Regions Bank - "Regions FanCam" - SapientNitro North America

  • Regions FanCam
  • Regions Bank
  • Regions Financial Corporation
  • SapientNitro North America
  • United States
  • Get Your Game Face On
Product CategoryBanking & Financial Services, Investments, Stock Brokers
Date of First Broadcast/PublicationDecember 29, 2011
Media TypeCase Study
Awards W3 Awards / The W³ Awards, 2012 (Silver) for Social Campaign
Creative Director John McHale
Creative Director Bill Pauls
Associate Creative Director Reed Coss
Art Director Fernando Castro
Associate Art Director Steve Laing
Chief Creative Officer Gaston Legorburu
Copywriter Peter Wagoner
Account Director Gloria Samayoa
How do you get the attention of over 70,000 people at a time? Ask them to say


On Dec 3rd, right before kickoff at the SEC Championship game between LSU and Georgia, together with Regions Bank, we took a massive 360° gigapixel photo of the entire stadium. We called it the Regions FanCam. On December 4th we put it online and allowed people, in attendance or not, to explore every nook and cranny of the Georgia Dome.

But the best part of the whole experience was the prizes. Throughout the following weeks we hid prizes such as, cruiser bikes (the client mascot), thousands of dollars worth of gift cards, autographed sports memorabilia and even tickets to next years SEC Championship game, within the actual photo. Find it, tag it and own it. It's that simple. Well, minus the 1.6 million square feet and 70,000+ fans to search through of course.

Find your game face at