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SapientNitro North America Creative Work

Title "Maybelline Mobile website"
Agency SapientNitro North America
Campaign Maybelline Mobil
Advertiser Maybelline New York
Brand Maybelline New York
Date of First Broadcast/Publication 12/2012
Business Sector Cosmetics, Beauty Products & Perfumes
Story

Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline’s first foray into mobile.

 

Philosophy

The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience.

Result

To view the mobile site:

http:m.maybelline.com 

Media Type Mobile Advertising
Creative Director Christian Waitzinger
Associate Creative Director Christina White
Art Director Neal Bessen
Account Director Caren Brody
Strategic Planner Jaspreet Singh
Designer Michelle Alvarez

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