SapientNitro North America, Boston 
- 131 Dartmouth Street 3rd Floor
- Boston, MA 02116
- United States
- Phone: (617) 621 0200
- Fax: (617) 621 1300
- Country Phone Code: 1
- Website: www.sapientnitro.com
- Email: [email protected]
Maybelline New York - “Maybelline Mobile website”
Maybelline New York| Title | Maybelline Mobile website |
| Agency | SapientNitro North America |
| Advertiser | Maybelline New York |
| Brand | Maybelline New York |
| Product Category | Cosmetics, Beauty Products & Perfumes |
| Campaign Name | Maybelline Mobil |
| Country of Production | United States |
| Date of First Broadcast/Publication | December 1, 2012 |
| Media Type | Mobile Advertising |
| Awards | Interactive Media Awards, 2012 (Best In Class) for Beauty and Cosmetics The Mobius Advertising Awards, 2012 (Certificate) for New Media: Personal Care Products |
| Creative Director | Christian Waitzinger |
| Associate Creative Director | Christina White |
| Art Director | Neal Bessen |
| Account Director | Caren Brody |
| Strategic Planner | Jaspreet Singh |
| Designer | Michelle Alvarez |
Story
Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline's first foray into mobile.
Concept
The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience.
Result
To view the mobile site:
http:m.maybelline.com