SapientNitro North America, Boston Follow Update

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Maybelline New York - "Maybelline Mobile website" - SapientNitro North America

  • Maybelline Mobile website
  • Maybelline New York
  • Maybelline New York
  • SapientNitro North America
  • United States
  • Maybelline Mobil
Product CategoryCosmetics, Beauty Products & Perfumes
Date of First Broadcast/PublicationDecember 1, 2012
Media TypeMobile Advertising
Awards The Mobius Advertising Awards, 2012 (Certificate) for New Media: Personal Care Products
Interactive Media Awards, 2012 (Best In Class) for Beauty and Cosmetics
Creative Director Christian Waitzinger
Associate Creative Director Christina White
Art Director Neal Bessen
Account Director Caren Brody
Strategic Planner Jaspreet Singh
Designer Michelle Alvarez

Story

Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline's first foray into mobile.

 

Concept

The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience.

Result

To view the mobile site:

http:m.maybelline.com