SapientNitro North America Creative Work

Title "Earphone Bully"
Agency SapientNitro North America
Campaign Earphone Bully
Advertiser Project Rocket - anti bullying initiative
Brand Earphone Bully
Date of First Broadcast/Publication 5/2012
Business Sector Institutional/Public Interest/Non-Profit Org.

The recently launched website ( prepares kids for schoolyard bullies, giving people simple ways to speak up. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.

Media Type Radio
Executive Creative Director Mr. James Burchill
Associate Creative Director Ralphie Barnett
Associate Art Director Mr. Cristian Staal
Copywriter Marianna Harvey
Director : Ralph van Dijk
Agency Producer Melissa Ashman

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