|Agency||SapientNitro North America|
|Advertiser||Project Rocket - anti bullying initiative|
|Date of First Broadcast/Publication||5/2012|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
The recently launched website (http://www.earphonebully.org/) prepares kids for schoolyard bullies, giving people simple ways to speak up. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.
SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.
|Executive Creative Director||Mr. James Burchill|
|Associate Creative Director||Ralphie Barnett|
|Associate Art Director||Mr. Cristian Staal|
|Director||: Ralph van Dijk|
|Agency Producer||Melissa Ashman|