Earphone Bully - “Earphone Bully”
Project Rocket - anti bullying initiative
|Agency||SapientNitro North America|
|Advertiser||Project Rocket - anti bullying initiative|
|Product Category||Institutional/Public Interest/Non-Profit Org.|
|Campaign Name||Earphone Bully|
|Country of Production||Australia|
|Date of First Broadcast/Publication||May 29, 2012|
|Executive Creative Director
|Associate Creative Director
|Associate Art Director
||: Ralph van Dijk|
The recently launched website (http://www.earphonebully.org/) prepares kids for schoolyard bullies, giving people simple ways to speak up. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.
SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.