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Dodge - "Introducing the all new 2013 Dodge Dart" - SapientNitro North America

  • Introducing the all new 2013 Dodge Dart
  • Dodge
  • Dodge Vehicle Division
  • SapientNitro North America
  • United States
  • Introducing the all new 2013 Dodge Dart
Product CategoryAutomotive
More Informationhttp://www.dodge.com/en/2013/dart/grc/
LanguageEnglish
Date of First Broadcast/PublicationJuly 2012
Media TypeWeb Site
Length113 Seconds
Creative Director JT Andexler
Designer Trish Lamanna
Designer Justin Hsieh
Copywriter Jim Borwick
Designer Lam Yeung
Sr Art Director Hubert Lai
Account Director Tony Tarle
Project Manager Dan Levengood
Project Manager Stephen Schmidt
Information Architect (ACD) Kirk Gustafson
Sr Interactive Developer Lior Gonda
Sr Interactive Developer Dave Coykendall
Sr Interactive Developer Joe Giovenco
Sr Interactive Developer Matt Trueblood
Analytics Monica Stromberg

Story

Dodge has developed a 600hp Rally version of the Dart that is being piloted by X Games superstar (and all around great "dude") Travis Pastrana. In an effort to build some buzz around the car, Travis and his team have been racing this machine in the Global RallyCross series across the country over the course of the summer, and we've put together a site to support that effort (while trying to highlight some features and specs of the street edition along the way). We were challenged to create a site experience that would resonate with a younger audience and leverage the star power of the driver without eclipsing the production car itself. We met that challenge with great success and delivered something extraordinary that will expand and grow over the rest of the summer as the racing series progresses and Dodge Darts start to show up in dealerships and be seen on the streets.