SapientNitro North America Creative Work

Title "Introducing the all new 2013 Dodge Dart"
Agency SapientNitro North America
Campaign Introducing the all new 2013 Dodge Dart
Advertiser Dodge Vehicle Division
Brand Dodge
Date of First Broadcast/Publication 7/2012
Business Sector Automotive

Dodge has developed a 600hp Rally version of the Dart that is being piloted by X Games superstar (and all around great "dude") Travis Pastrana. In an effort to build some buzz around the car, Travis and his team have been racing this machine in the Global RallyCross series across the country over the course of the summer, and we've put together a site to support that effort (while trying to highlight some features and specs of the street edition along the way). We were challenged to create a site experience that would resonate with a younger audience and leverage the star power of the driver without eclipsing the production car itself. We met that challenge with great success and delivered something extraordinary that will expand and grow over the rest of the summer as the racing series progresses and Dodge Darts start to show up in dealerships and be seen on the streets.

Media Type Web Site
Length113 seconds
More Information
Creative Director JT Andexler
Designer Trish Lamanna
Designer Justin Hsieh
Copywriter Jim Borwick
Designer Lam Yeung
Sr Art Director Hubert Lai
Account Director Tony Tarle
Project Manager Dan Levengood
Project Manager Stephen Schmidt
Information Architect (ACD) Kirk Gustafson
Sr Interactive Developer Lior Gonda
Sr Interactive Developer Dave Coykendall
Sr Interactive Developer Joe Giovenco
Sr Interactive Developer Matt Trueblood
Analytics Monica Stromberg

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