Just in time for the April 1st start of WrestleMania XXVIII, SapientNitro and WWE® launched the new WWE.com. Our digital overhaul finally gives this iconic company's larger-than-life content the stage it's long deserved. By unleashing the content across all digital channels, from the website to Facebook and Twitter, we've brought the excitement and drama out of the ring to give fans the non-stop experience they've come to expect.
We worked on the strategy and creative behind the re-launched site, to simplify a complicated experience, celebrate the iconic sub-brands and to create an experience that captures (and filters) the social mania interactivity and excitement of WWE's live events and culture in the digital world. From hardcore to casual fans, WWE's passionate, worldwide fans will enjoy a new digital platform to participate and interact with the brand and its WWE® Superstars in an experience that is worthy of passion of the WWE Universe.
Campaign results – Just hours after the site debuted on Sunday, March 11, it was trending worldwide on Twitter with the hashtag #newwwecom.