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Victorinox - "Victorinox Companion for Life- True Stories Campaign and the website launch" - SapientNitro North America

  • Victorinox Companion for Life- True Stories Campaign and the website launch
  • Victorinox
  • Victorinox
  • SapientNitro North America
  • United States
  • Victorinox Companion for Life
Product CategoryRetail, Distribution & Restaurants
More Informationhttp://www.victorinox.com/stories
LanguageEnglish
Date of First Broadcast/PublicationOctober 12, 2012
Media TypeInteractive
Length105 Seconds
Executive Creative Director Tim Allen
Chief Creative Officer Gaston Legorburu
Copywriter Pete Louison
Project Manager Jay Natarajan
Project Manager Javier Cajiga
Project Manager Astrid Kutzer
Designer Sarah Oldenburg
Designer Dylan Wilson
Designer Katie Carrothers
Designer Andres Betancur
Designer Svetoslav Kraev
Experience Designer Alex Wang
Design Director Chad Portas
Sr. Designer Liz Collins
Sr Interactive Developer Nick Shwaery

Story

Victorinox collected countless stories from their customers about how real people used Victorinox products to save or change their lives in a big way. Interally, Victorinox created the Companian for Life campaign that spanned print, in-store, and package design. However, when it came to bringing the campaign alive online they came to SapientNitro. Working together over a very tight timeline, Sapient and Victorinox not only created six custom story animations that play online as well as mobile, but also translated in six languages. Simultaneously, key design elements of the Victorinox.com site were also updated to give users a complete and consistent brand experience. This was a global experience for the team structure as well – working with a client based in Switzerland, creative team in Boston, and the development team in India.