SapientNitro North America Creative Work

TitleVictorinox Companion for Life- True Stories Campaign and the website launch
Campaign Victorinox Companion for Life
Advertiser Victorinox
Brand Victorinox
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants

Victorinox collected countless stories from their customers about how real people used Victorinox products to save or change their lives in a big way. Interally, Victorinox created the Companian for Life campaign that spanned print, in-store, and package design. However, when it came to bringing the campaign alive online they came to SapientNitro. Working together over a very tight timeline, Sapient and Victorinox not only created six custom story animations that play online as well as mobile, but also translated in six languages. Simultaneously, key design elements of the site were also updated to give users a complete and consistent brand experience. This was a global experience for the team structure as well – working with a client based in Switzerland, creative team in Boston, and the development team in India.

Media Type Digital
More Information
Executive Creative Director
Chief Creative Officer
Project Manager
Project Manager
Project Manager
Experience Designer
Design Director
Sr. Designer
Sr Interactive Developer

Recent Work