SapientNitro North America, Boston Follow Update

  • 131 Dartmouth Street 3rd Floor
  • Boston, MA 02116
  • United States
  • Phone: (617) 621 0200
  • Fax: (617) 621 1300

Ultrabook - "Out with the Old. In with the Ultrabook." - SapientNitro North America

  • Out with the Old. In with the Ultrabook.
  • Ultrabook
  • Intel Corporation
  • SapientNitro North America
  • Canada
  • OUT WITH THE OLD. IN WITH THE ULTRABOOK
Date of First Broadcast/PublicationApril 8, 2013
Media TypeWeb Film / Viral
Length107 Seconds
Account Director Holland Shand
      Creative Director James Wilkinson
Senior Copywriter Elaine O'Kane
      Producer Benjamin H Tischler
Production Assistant Mary O’Hara
Interactive Project Manager Leta Vaitonis
VP Business Development RJ Hilgers
Worldwide CCO Gaston Legorburu

Story

In 2012, Intel launched a new category of mobile device: Ultrabook. With the positioning, "Out with the old. In with the Ultrabook," SapientNitro conceived and created this video as part of a series showing how once you've seen a new device, your old laptop will simply seem too old.

Intel UltraBook Digital Videos

http://www.reviewourcreative.com/intel/Ultrabook-Touch.html

http://www.reviewourcreative.com/intel/Ultrabook-Sleek.html

http://www.reviewourcreative.com/intel/Ultrabook-Responsive.html

http://www.reviewourcreative.com/intel/Ultrabook-Performance.html

http://www.reviewourcreative.com/intel/Ultrabook-Convertible.html