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SapientNitro North America Case Studies

Title "X Games Digital Launch Campaign"
Agency SapientNitro North America
Campaign X Games Digital Launch Campaign
Advertiser ESPN, Inc.
Brand X Games
Business Sector Sports Teams, Sports Events

For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself.

Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.

Media Type Case Study
Length121 seconds
Executive Creative Director Mr. Juan Morales
Creative Director Mr. Andrew Goldstein
Associate Creative Director Mr. Alex Martinez
Associate Creative Director Mr. Valter Klug
Associate Creative Director Mr. Lance Garcia
Art Director Mr. Andres Betancur
Worldwide Chief Creative Officer Mr. Gaston Legorburu
VP Global Brand Strategy Mr. Darren McColl
      Creative Director Mr. James Allen
Senior Art Director Hugo Broche
Senior Designer Mr. Francis Ferrazza
Senior Art Director Mr. Mauricio Carrasco
Information Architect L1 Ms. Monica Cleves
Associate Creative Director Experience Design Ms. Cass Crockatt
Senior Manager Technology Shridhar Sundaram
Sr. Manager Interactive Program Management Mr. Flavio Sonis
Director General Management Charlie Tornabene
Senior Associate Marketing Strategy & Analysis Mr. Manuel Moreno
Creative Director, UX Mr. Eddie Gomez

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