SapientNitro North America, Boston Follow Update

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X Games - "X Games Digital Launch Campaign" - SapientNitro North America

  • X Games Digital Launch Campaign
  • X Games
  • ESPN, Inc.
  • SapientNitro North America
  • United States
  • X Games Digital Launch Campaign
Product CategorySports Teams, Sports Events
Media TypeCase Study
Length121 Seconds
Executive Creative Director Juan Morales
Creative Director Andrew Goldstein
Associate Creative Director Alex Martinez
Associate Creative Director Valter Klug
Associate Creative Director Lance Garcia
Art Director Andres Betancur
Worldwide Chief Creative Officer Gaston Legorburu
VP Global Brand Strategy Darren McColl
      Creative Director James Allen
Senior Art Director Hugo Broche
Senior Designer Francis Ferrazza
Senior Art Director Mauricio Carrasco
Information Architect L1 Monica Cleves
Associate Creative Director Experience Design Cass Crockatt
Senior Manager Technology Shridhar Sundaram
Sr. Manager Interactive Program Management Flavio Sonis
Director General Management Charlie Tornabene
Senior Associate Marketing Strategy & Analysis Manuel Moreno
Creative Director, UX Eddie Gomez


For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself.

Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.