SapientNitro North America Creative Work

TitleFIAT 500e Environmentally Sexy
Agency
Campaign FIAT 500e Environmentally Sexy
Advertiser Fiat/Chrysler
Brand FIAT 500e
Date of First Broadcast/Publication
Business Sector Automotive
Tagline Environmentally Sexy
Story

Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. 

So what is is really?  It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car.  Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership.

We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted 

Media Type Digital
Length
More Information http://EnvironmentallySexy.com
Associate Creative Director
Associate Creative Director
Art Director
Chief Creative Officer
Project Manager
Project Manager
Account Director
Account Director
Designer
Designer
Technical Director
Technical Director
Studio Director
Creative Director
      Copywriter
      Art Director
      Technical Director
User Experience
User Experience
Senior Interactive Developer
Interactive Developer
Interactive Developer
Interactive Developer
Interactive Developer
Interactive Developer
Digital Media Developer
Digital Media Developer
Digital Media Developer

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