SapientNitro North America Boston, United States Advertising / Full Service / Integrated

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SapientNitro North America Creative Work

Title "FIAT 500e Environmentally Sexy"
Agency SapientNitro North America
Campaign FIAT 500e Environmentally Sexy
Advertiser Fiat/Chrysler
Brand FIAT 500e
Date of First Broadcast/Publication 6/2013
Business Sector Automotive
Story

Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. 

So what is is really?  It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car.  Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership.

We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted 

Tagline Environmentally Sexy
Media Type Interactive
Length137 seconds
More Information http://EnvironmentallySexy.com
Associate Creative Director Paul Amelchenko
Associate Creative Director Alejandro Mendoza
Art Director Stacey Frederickson
Chief Creative Officer Mr. Gaston Legorburu
Project Manager Ronald Alvarez
Project Manager Veronica Gurdian
Account Director Alan Clisch
Account Director Debbi Brasile
Designer Lisa Trucchio
Designer Otton Othman
Technical Director Sam Nakala
Technical Director Mr. David Oh
Studio Director Boris Stojanovic
Creative Director Jake Wheeler
      Copywriter Will Hughes
      Art Director Evan Oremland
      Technical Director Alex Toledo
User Experience Mr. Lance Garcia
User Experience Guto Nicolucci
Senior Interactive Developer Alex Toledo
Interactive Developer Jimmy Satizabal
Interactive Developer Lior Gonda
Interactive Developer Laura Vitale
Interactive Developer Michael Valeron
Interactive Developer Dave Coykendall
Digital Media Developer Ben Tischler
Digital Media Developer Rafael Jimenez
Digital Media Developer Javier Urquiza

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