Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT.
So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership.
We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted