Already renown for their spectacular and lavish live events drawing VIPs and extensive media, Hermes brought us on to help them transform their physical events with a digitally connected brand experience. For two of their events in Miami and Beverly Hills, we helped Hermes maximize their investment and reach-by crafting more personalized experiences for guests to create, capture and share-during and after the event.
To reflect their brand known for detailed craftsmanship and whimsical sensibility, our experiences were specially designed to immerse the attendees in the magical world of Hermes, and keep them engaged. In Miami, to celebrate the menswear collection, the team crafted three sets of RFID-enabled interactive mirrors. For the Beverly Hills store opening, we connected the entire event with a new layer of interactive magic
Guests received RFID tags or tokens at each event-serving as keys to unlocking the content throughout the evening, and for saving their digital mementos. After both events, they could visit a microsite to see the souvenirs they created-all captured effortlessly and shareable thanks to RFID and video tracking technologies. For Hermes, we demonstrated just how digital could help tell magical stories and live long after the event itself.