MSNBC tasked SapientNitro to help them build their brand in the digital space. The brand was well established in cable television, but it's digital presence was inconsistent with it's progressive leanings and was disjointed over many different experiences. Msnbc.com was a joint venture, general news site that was inconsistent with the overall brand. MSNBC wanted a unified digital experience that would become a go-to resource for progressives.
The newly redesigned msnbc.com features MSNBC show video and content, original reporting and analysis, and interactive discussions throughout. Innovative, immersive, and impactful, msnbc.com is designed to be an engaging user experience for MSNBC’s passionate community.
The sleek, clean format showcases only ten stories on the homepage and four interactive tabs up top: Explore, Watch, Join In, and Speak Out. Each tab has a unique purpose which aims not only to provide key information, but to get users involved in issues that are important specifically to them:
• Explore: Allows users to dig deeper into the topics that matter to them
• Watch: Fans can view their favorite MSNBC programs, from show clips to full episodes to live TV, and search the MSNBC video archive for the first time
• Join In: Thousands of discussion groups allow community members to connect with each other
• Speak Out: Innovative polling and commenting makes users’ voices heard in an engaging format