SapientNitro North America Boston, United States Full Service

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SapientNitro North America Creative Work

Title "Fly South This Winter Taxi Toppers"
Agency SapientNitro North America
Campaign Fly South This Winter Taxi Toppers
Advertiser Visit Florida
Brand VISIT FLORIDA
Business Sector Destinations (Countries & Places)
Story

Challenge: VISIT FLORIDA wanted to brighten the lives of those stuck in America’s most miserable, winter-worn states. So we thought, why talk to people in their comfy living rooms, when we can talk to them in the cold, harsh, streets… like when they’re waiting for a cab?

Idea: Taking a cue from nature’s greatest warmth-seekers – birds – we mounted flying mannequins on taxis, and urged onlookers to “Fly south this winter.”

Results: People weren’t the only things soaring. 5,000,000+ saw our 3D taxi toppers. Hotel occupancy went up 9%. And revenues increased over 21%. 

Tagline Must be the sunshine.
Media Type Transportation & Vehicles
Length85 seconds
Executive Creative Director Mr. Gary Koepke
Creative Director Mr. Ronn Pearson
Creative Director Mr. Jordan Lipton
Associate Creative Director Ms. Carol Montoto
Associate Creative Director Mr. Brian Jones
Art Director Danielle Fay
Copywriter Casey Woods
Project Manager Daissy Vicuna
Account Director Blake Torres
Designer Svetoslav Kraev
Designer Carolina Espinales
Chief Strategy Officer Mr. Darren McColl
Worldwide Chief Creative Officer Mr. Gaston Legorburu
Strategy Ivette Alonso

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