SapientNitro North America Creative Work

TitleFly South This Winter Taxi Toppers
Agency
Campaign Fly South This Winter Taxi Toppers
Advertiser Visit Florida
Brand VISIT FLORIDA
Business Sector Destinations (Countries & Places)
Tagline Must be the sunshine.
Story

Challenge: VISIT FLORIDA wanted to brighten the lives of those stuck in America’s most miserable, winter-worn states. So we thought, why talk to people in their comfy living rooms, when we can talk to them in the cold, harsh, streets… like when they’re waiting for a cab?

Idea: Taking a cue from nature’s greatest warmth-seekers – birds – we mounted flying mannequins on taxis, and urged onlookers to “Fly south this winter.”

Results: People weren’t the only things soaring. 5,000,000+ saw our 3D taxi toppers. Hotel occupancy went up 9%. And revenues increased over 21%. 

Media Type Transportation & Vehicles
Length
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Project Manager
Account Director
Designer
Designer
Chief Strategy Officer
Worldwide Chief Creative Officer
Strategy

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