SapientNitro North America Creative Work

Title "Ocean Dip"
Agency SapientNitro North America
Campaign Without Skin
Advertiser Raw Elements USA Sunscreen
Brand Raw Elements USA Sunscreen
Date of First Broadcast/Publication 4/2014
Business Sector Skin Care
Story

Your skin is the largest organ of your body. Without it, life would be pretty difficult. That’s why you need to protect it from the damage of the sun. This radio campaign aimed at millennials reminds them in a playful musical way of the dangers of not having it and to keep it protected. 

Media Type Radio
Length36 seconds
Executive Creative Director Mr. Robert Kleman
Executive Creative Director Mr. Matthew Atkatz
Creative Director Mr. Jason Levine
Agency Producer Alison Stiegler
Worldwide Chief Creative Officer Mr. Gaston Legorburu
North American Chief Creative Officer Mr. Gary Koepke

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