SapientNitro North America, Boston Follow Update

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Industry Veteran Chris Hall Joins SapientNitro as Managing Director of Southeast Region

November 15, 2012


--Strategic Hire Advances SapientNitro’s Position as New Breed of Agency --

BOSTON – November 15, 2012SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that industry heavyweight Chris Hall has joined as managing director of its Southeast region. Hall brings more than 25 years of executive leadership experience at the helms of BBDO and JWT, and significant innovation in the field of marketing and communications strategy.

Hall will assume leadership of SapientNitro’s Atlanta and Miami presence, where he will be responsible for strategic oversight and direction of the business. He also will serve on SapientNitro’s North American leadership team, helping to define and execute company strategy. Hall will be based in Atlanta and report to Alan Wexler, EVP and managing director of SapientNitro in North America & Europe.

“I am thrilled that SapientNitro will have the benefit of Chris’ seasoned leadership and his track record of remarkable growth and client success,” said Alan J. Herrick, president and CEO of Sapient. “Chris is just one more example of a seasoned executive who joins SapientNitro, inspired by our view of the future and what we’re building. Having dedicated his career to helping brands tell their stories, Chris recognized that SapientNitro is doing more than any other agency to redefine how stories are told for today’s always-on consumer.”

Hall most recently served a 14-year term as president and CEO of BBDO Atlanta. Under his leadership, the business grew into one of the most successful shops in the BBDO Worldwide Network and developed strong relationships with Fortune 1000 clients such as AT&T, Capital One, and ING. Hall also served as a member of the leadership team for BBDO North America.

“At a time when connecting with consumers requires a different kind of agency partner, SapientNitro is the only agency I see truly changing the game with a differentiated value proposition,” said Hall. “Clients need a partner built to solve the challenges of today and tomorrow. SapientNitro has connected their top-notch creative, technical capabilities, and digital heritage globally to help clients better understand and engage consumers in a digital, borderless world. I’m excited to join SapientNitro and help write the rules for the next generation of marketing.”

SapientNitro recently relocated to a completely redesigned space in the Buckhead district in Atlanta, and its Miami presence expanded to a second space in South Beach.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

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  • Industry Veteran Chris Hall Joins SapientNitro as Managing Director of Southeast Region