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SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012

December 17, 2012


Award Recognizes a Collaboration that has led to Extraordinary Results for Adobe and Clients

NEW YORK, NY – December 17, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), has been named the Global Digital Marketing Partner of the Year for 2012 by leading digital marketing and media solutions provider Adobe. The award, presented today at Adobe’s global sales meeting in Las Vegas, recognizes SapientNitro as the top-performing partner for digital marketing and celebrates the extraordinary work the two companies have achieved together throughout 2012.

"We are incredibly proud to have worked alongside Adobe executives and client- level teams throughout the year to make amazing things happen for our clients,” said Piyush Patel, director, Technology at SapientNitro. “By focusing as a team on solving our clients’ toughest challenges and maximizing their opportunities, together with Adobe, we have created innovative new business models and award-winning multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships."

SapientNitro’s partnership with Adobe has driven marketing solutions that transform a brand’s storytelling experience, while also enhancing the ability to generate value more quickly and efficiently. This has resulted in breakthrough work for such blue-chip companies as NASCAR, Hyatt and United Health Group. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

“The always-on consumer who is tied to mobile and social experiences is forcing brands to look at new ways to relate to their audiences,” said Bill Rusitzky, global vice president, Strategic Alliances at Adobe. “Our partnership with SapientNitro enables us to leverage Sapient’s ability to integrate brand, digital and commerce, with Adobe’s innovative technologies, to come up with breakthrough solutions and drive faster time to value for our clients. This mix of data, technology and imagination enables us to more effectively serve our joint clients in this ever- changing technology landscape.”

This year’s award marks yet another milestone in the productive alliance between the two companies, with Adobe naming SapientNitro European Partner of the Year in 2011 and Global Partner of the Year in 2010.

“A key reason we have been able to partner so successfully with Adobe is that both of our companies share a deep understanding of technology and analytics,” said Robert Van Beber, senior vice president and Global Marketing Services lead at SapientNitro. “This, combined with our jointly collaborative approach to bringing the best solutions possible to our customers, resulted in the truly amazing year we have had. I look forward to continuing our great work together in 2013.”

To learn more about the unique partnership between SapientNitro and Adobe, view the “Engine of Innovation” video at http://bit.ly/WfFwnB.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

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  • SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012