June 19, 2013
SapientNitro Earns Gold Mobile Lion for RBS GetCash at 60th Annual Cannes Festival of Creativity
CANNES, France – June 19th, 2013 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today it has won a Gold Mobile Lion for RBS GetCash, an innovative service for Royal Bank of Scotland’s mobile app that allows customers to withdraw money without their bank cards. GetCash took the Gold award in the Mobile ‘Services’ category at the 60th Annual Cannes Festival of Creativity, the most prestigious international advertising and creativity showcase that draws more than 34,000 entries from all over the world.
Created by SapientNitro, in collaboration with Nile and Monetise Group, GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family via text, and provides an instant solution for both forgotten wallets and lost cards.
The Cannes Mobile Lions rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria is based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
“GetCash has generated an overwhelming reception from customers and elevated RBS’s profile as a customer-focused innovator in a crowded marketplace,” said Malcolm Poynton, Chief Creative Officer, Europe, at SapientNitro. “GetCash is the first in a series of digital breakthroughs that bring RBS’s ‘Here for you’ storyscape to life. It’s exciting to see that lead to a Gold Lion in the mobile category for 2013.”
SapientNitro’s GetCash entry:
View all the Cannes Lions award winners, shortlists and entries:
About the Festival
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.