SapientNitro North America, Boston Follow Update

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Independent Research Firm Names SapientNitro a Leader in Global Commerce

April 1, 2012


Independent Research Firm Names SapientNitro a Leader in Global Commerce
-- Forrester Research Highlights SapientNitro’s Ability to Combine Leading Customer Experience Design with Commerce-Related Technology --

BOSTON – February 27, 2012SapientNitro, part of Sapient (NASDAQ: SAPE) has been cited as a leader in Forrester Research, Inc.’s February 2012 report: “The Forrester WaveTM: Global Commerce Service Providers, Q1 2012.” The report measures global commerce service providers across 72 criteria, to help companies determine the best service providers to work with as they embark on programs to transform their businesses in the era of agile commerce.

The Forrester report states: “SapientNitro differentiates through a comprehensive set of services including strategy, customer experience design, technology strategy, technical implementation and ongoing managed support services. Sapient’s customers described the firm as having a strong and visionary understanding of the future of multichannel commerce space, with the ability to help them execute.”

Distinguished and recognized for their overall breadth of service offerings, the Leaders cited by Forrester best embody their definition of a global commerce service provider: “They have significant implementation experience around leading eCommerce platforms and related ecosystem technologies, but also possess a range of additional services that are important in delivering a comprehensive set of services to their commerce clients. These firms can extend well beyond the role of systems integrator. They play a critical role in defining the future state of commerce together with their clients.”

Forrester evaluated the strengths and weaknesses of 12 leading global commerce service providers that have proven experience delivering successful multichannel direct-to-consumer or B2B commerce projects. After examining past research, user need assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and classified those criteria into three high-level groupings:

SapientNitro earned the highest scores of all evaluated firms in current offering (4.2 out of 5) and strategy (3.95 out of 5).

“We are honored to be recognized by Forrester Research for our commerce strength,” said Chris Davey, global head of commerce at SapientNitro. “The complexity of today’s commerce technology projects demands integration across all customer touchpoints. It also requires equal parts marketing, design, and technology. We are proud to offer the strategic planning, technological ecosystem, experience design and implementation skills vital to meeting clients’ multi-channel commerce needs.”

To download a copy of the report, visit: http://www.sapient.com/commerce/us.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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