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Vail Resorts Names SapientNitro Agency of Record for New Summer Experience Brand

August 14, 2012


Vail Resorts Names SapientNitro Agency of Record for New Summer Experience Brand

Partnership Emphasizes SapientNitro’s Position as a Leading Storyteller for Today’s Digital Consumer

BOSTON – August 14, 2012 –SapientNitroSM, part of Sapient (NASDAQ: SAPE), today announced that it has been selected as the agency of record for Vail Resorts, Inc.’s (NYSE: MTN) recently announced Epic Discovery, a Summer Mountain Adventure, planned for launch in summer 2014.

SapientNitro will work with Vail Resorts to define the core brand strategy, and to translate that strategy into immersive brand experiences across a spectrum of marketing channels. This partnership highlights SapientNitro’s position as a market leader in creating integrated customer experiences, in a way that blends customer insights and creativity with the latest technology tools to tell compelling brand stories and engage customers in the moment.

Epic Discovery is designed to connect kids and families with US national forests in an active, fun and engaging way featuring a number of new activities such as zip lines, ropes courses, mountain excursions and Forest Flyers™, along with extensive environmental and interpretive programming. The premier mountain resort company and leader in luxury, destination-based travel appointed SapientNitro to develop the summer brand and bring it to life for Vail Resorts guests.

“We are excited to expand our relationship with SapientNitro as we develop our new Epic Discovery summer brand,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “SapientNitro is a strong strategic and creative agency with a unique ability to identify insights and translate them into engaging stories.”

“Vail Resorts is an innovator in creating memorable guest experiences and understands how to connect their brand with today’s on-the-move consumers,” said Alan Wexler, executive vice president and managing director, North America, SapientNitro. “We look forward to creating a powerful brand story for Epic Discovery.”

SapientNitro worked previously with Vail Resorts on the launch of EpicMix Photo, the second generation of its much-heralded EpicMix program and application.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.