SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s...read more
July 17, 2012
SapientNitro Taps Industry Maverick Gary Koepke to Lead Global Brand Content Innovation
BOSTON – July 17, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Gary Koepke has joined the company as global executive creative director of brand content innovation. Koepke is widely respected throughout the industry as a creative visionary and master storyteller and joins SapientNitro in this newly created global role.
Prior to joining SapientNitro, Koepke served as chief creative officer of Modernista!, an agency he co-founded in 2000. Modernista! produced some of the most award-winning and successful advertising of the past decade for brands like Hummer, Cadillac, TIAA-CREF, Budweiser, GAP and Project (RED). At its height, Modernista! grew to more than 235 people and was recognized with numerous accolades including its recognition as a top ten independent agency.
In addition to his acclaimed advertising portfolio, Koepke directed music videos for U2 and music icon David Bowie. Prior to founding Modernista! Koepke was creative director at Wieden+Kennedy where he worked on brands such as Coca-Cola, Nike and ESPN. He also opened Wieden+Kennedy’s New York office in 1999. Koepke reports to Gaston Legorburu, worldwide chief creative officer.
“SapientNitro is doing more to redefine the agency landscape than any other company out there,” said Koepke. “Their ability to beautifully merge tremendous creative talent with the innovative use of technology allows SapientNitro to tell always-on and never-ending stories for the brands it represents. If you consider the new communications landscape as being digital at its core, then telling stories today requires creativity to recognize technology as a new medium. As such, the storyteller becomes more of a storyscaper, weaving his story through a fantastic digital landscape. I feel like I am embarking on a great adventure and couldn’t be more excited.”
“Gary is an incredible addition to our growing multidisciplinary creative leadership team,” said Gaston Legorburu, worldwide chief creative officer for SapientNitro. "We are leading the future of storytelling as all mediums connect and converge, creating new places and new ways for brands to connect with consumers. Gary will focus on helping our clients create clear and compelling approaches to the development of content designed to enhance their ability to tell rich stories and create immersive experiences across all connection points.”
Under Koepke’s leadership, Modernista! was named Regional Agency of the year by Adweek and was acknowledged as a Top 10 Independent Agency by Campaign Magazine. Additionally, the company was recognized by Time Magazine as a producer of one of the Top Ten Best Advertising campaigns of the Year for The Gap. Other accolades include: The Wall Street Journal for the Best Spot of the Year for The Great Race, more commonly known as "Happy Jack”; AdWeek’s Best Spots of the Year for Cadillac, Khakis, Hummer H3, Escape; and Entertainment Weekly’s The Must List for U2’s popular music video for their 2006 hit song “Window in the Skies.”
Among its many achievements, Koepke and Modernista! are widely credited for revitalizing the iconic Cadillac brand. According to USA Today, “All Modernista! did for Cadillac was resurrect its image, make its redesigned CTS rollout a hit and get consumers buzzing about the brand.”
In addition, Koepke was the founding creative director of Vibe Magazine and his work has been presented at the DNP Gallery in Japan, which has named him one of America’s top designers. His work has also been shown in the Cooper-Hewitt National Design Museum, and is in the permanent collection at the Museum of Modern Art (MOMA). Koepke has won many awards over the years, including: Gold Pencils, Best of Show at ADC, AICP, D&AD, Best of Show at Society of Publication Awards, the Webbys People’s Voice Award, Clios and Andys. He sits on the Board of Directors for Boulder Digital Works at the University of Colorado at Boulder and previously served on the ADC board. Koepke is a member of the Clinton Global Initiative and the International Academy of Digital Arts and Sciences. He has also served on the Communications Task Force of the Global Fund to Fight AIDS, Tuberculosis and Malaria, and he was chairman of the American Photography Annual from 1998 to 2003.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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