Independent Research Firm Names SapientNitro a Leader in Global Commerce
-- Forrester Research Highlights SapientNitro’s Ability to Combine Leading Customer Experience Design with Commerce-Related Technology --

BOSTON – February 27, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE) has been cited as a leader in Forrester Research, Inc.’s February 2012 report: “The Forrester WaveTM: Global Commerce Service Providers, Q1 2012.” The report measures global commerce service providers across 72 criteria, to help companies determine the best service providers to work with as they embark on programs to transform their businesses in the era of agile commerce.

The Forrester report states: “SapientNitro differentiates through a comprehensive set of services including strategy, customer experience design, technology strategy, technical implementation and ongoing managed support services. Sapient’s customers described the firm as having a strong and visionary understanding of the future of multichannel commerce space, with the ability to help them execute.”

Distinguished and recognized for their overall breadth of service offerings, the Leaders cited by Forrester best embody their definition of a global commerce service provider: “They have significant implementation experience around leading eCommerce platforms and related ecosystem technologies, but also possess a range of additional services that are important in delivering a comprehensive set of services to their commerce clients. These firms can extend well beyond the role of systems integrator. They play a critical role in defining the future state of commerce together with their clients.”

Forrester evaluated the strengths and weaknesses of 12 leading global commerce service providers that have proven experience delivering successful multichannel direct-to-consumer or B2B commerce projects. After examining past research, user need assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and classified those criteria into three high-level groupings:

SapientNitro earned the highest scores of all evaluated firms in current offering (4.2 out of 5) and strategy (3.95 out of 5).

“We are honored to be recognized by Forrester Research for our commerce strength,” said Chris Davey, global head of commerce at SapientNitro. “The complexity of today’s commerce technology projects demands integration across all customer touchpoints. It also requires equal parts marketing, design, and technology. We are proud to offer the strategic planning, technological ecosystem, experience design and implementation skills vital to meeting clients’ multi-channel commerce needs.”

To download a copy of the report, visit: http://www.sapient.com/commerce/us.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
## # 

SapientNitro and ABSOLUT India Encourage People to Eavesdrop on the Unique Sounds of India 

NEW DELHI – February 1, 2012 – The ABSOLUT INDIA project by SapientNitro, part of Sapient (NASDAQ: SAPE), makes you sit up and listen. ABSOLUT, a brand credited with some of the most iconic visual imagery in popular culture, now reels you in deeper with its first ever sound-based sensory experience.

An arrangement of India-motif labeled bottles contain quintessential sounds that take participants on an extraordinary Indian Journey. The sounds are triggered by sensors activated when a person walks within range and literally eavesdrops into a bottle.

The “ABSOLUT Blank” installation draws inspiration from the ‘unseen’ -- the Indian ideal of a spiritual quest that is not visual or outward looking, but seeks to create an experience within. Each experience is personal. In creating this installation, SapientNitro innovated using open source micro controllers with custom electronics, ultra-sonic range sensors and monaural speakers. The bottles, ten in all, are mounted on a 17.3 ft 1.2ft shelving structure of wood, glass and resin.

Having showcased the project at the India Art Fair at NSIC Grounds, New Delhi from Jan 25 to Jan 29, 2012, Sohini Pani, Director, Marketing Services, SapientNitro India, said, “ABSOLUT Blank embodies the essence of ABSOLUT. What you make of it is up to you. Keeping this in mind, we created an idea that brings alive the different flavors of our country by taking people through an extraordinary journey of nostalgia and discovery.”

Bikram Basu, Vice President - Marketing, Pernod Ricard India added, “ABSOLUT’s is a creative journey. We now venture to the uncharted, using unique Indian everyday sounds and visualize the ‘unseen’, and discover ourselves. SapientNitro bridges its world of thought and technology to innovate an experience that’s truly ABSOLUT. We love this installation.”

Elucidating the creative thought behind the campaign, Suchitra Gahlot, Creative Director, SapientNitro India said, "The ABSOLUT India Project is truly an experiential work. This sound-based installation of curious Indian sounds relies heavily on a person's interaction to complete the story in the person's head. ABSOLUT is catalytic in enabling creative expression, even in this case the installation crafts a very personal Indian journey for everyone experiencing it. The work made for a fitting debut at the India Art Fair 2012."

View the video at: http://vimeo.com/35560840
Download the video from: http://db.tt/mJynamm7
Download photographs from: http://db.tt/kUtYgJ9Z

Creative Credits
Agency: SapientNitro, India
Creative head- Suchitra Gahlot
Art Director- Sunil Vallu
Concept/ Copywriter- Suchitra Gahlot & Sunil Vallu
Production- Ashish Nagpal
Interaction design- Suchitra Gahlot & Sunil Vallu
Technology- Sunil Vallu
Sound design- Suchitra Gahlot, Antara Aneja & Sunil Vallu
Business Director- Sohini Pani
Account Manager- Ruchika Khanna

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi- channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro 

Bertucci’s Selects SapientNitro as Agency of Record

BOSTON – January 30, 2012 – SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced that it has signed an agreement to become the new agency of record for Bertucci’s, a Massachusetts-based restaurant group known for its signature brick oven cuisine.



SapientNitro’s scope of services will include research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising, media planning and buying, and menu development. SapientNitro will begin working with Bertucci’s to market its new menu, as well as develop an episodic YouTube series featuring new Executive Chef Jeff Tenner.



“We are excited to work with SapientNitro to help evolve our beloved thirty-year-old brand,” said Skip Weldon, SVP Marketing, Bertucci’s. “As our customer base changes, Bertucci’s needs to continue to innovate to stay relevant in the marketplace. Innovation is critical in our marketing communications, and we look to SapientNitro to help lead our brand in connecting with the next generation of Bertucci’s customers. We have been impressed with their knowledge of the market and their ability to turn these insights into compelling creative that will help Bertucci’s become more meaningful to today’s restaurant consumers.

”

Bertucci’s, with nearly 100 restaurants in 10 states, tapped SapientNitro to enhance awareness and sustain relationships with existing customers while introducing the brand to the Millennial generation. SapientNitro will deploy multi-channel marketing strategies based on the pillars of brand authenticity, culinary craftsmanship, local engagement with customers, and a focus on creating a more social shareable experience.



“Bertucci’s is at a pivotal time in its business with a dynamic new head chef and a shifting customer base,” said Eric Healy, Vice President and Business Lead at SapientNitro. “We look forward to integrating strategy, creative and multi-platform technology to help evolve Bertucci’s in a competitive marketplace.”



Bertucci’s will also have access to SapientNitro’s proprietary tool, BridgeTrack, an advertising campaign tracking and measurement platform that enables customers to measure and optimize campaigns in real-time.



About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro. 



About Bertucci’s

Like the original pizzerias and trattorias of Italy, Bertucci's started as a place for friends, family and neighbors to gather. That was in 1981 in Somerville, Massachusetts. And now friends, family and neighbors gather in 95 restaurants in ten states and the District of Columbia. And that's because since 1981, Bertucci's has stayed true to its origins. Honesty and passion are still at the heart of every Bertucci's meal. A passion for flavors, a passion for creativity and a passion for tradition.


# # #