NASHVILLE - May 21, 2013 – At the IBM Smarter Commerce Global Summit, SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the debut of Sapient CommerceNowSM. CommerceNow is the latest addition to Sapient’s EngagedNow suite of offerings, the first end-to-end platform that enables brands to connect with digitally enabled consumers across an integrated set of omni-channel experiences.

Through a fully managed e-commerce platform with software, hosting and operations support powered by IBM Smarter Commerce, CommerceNow allows clients to effectively manage and adapt their buy, market, sell and service processes.

“Companies must adapt to today’s savvy, always-on consumer with personalized and highly targeted merchandising techniques,” said Chris Davey, global customer engagement platform lead at SapientNitro. “The integration of IBM’s Smarter Commerce allows us to deliver customizable e-commerce technology in real-time, ensuring that clients can meet their customers’ rapidly changing needs.”

“While there are many vendors that offer revenue-sharing, cloud-based systems, CommerceNow’s subscription-based model offers each customer its own functionality and brand experience while being able to sustain a comprehensive e-commerce platform,” said Steve Cowley, IBM’s Vice President, Sales for Industry Solutions. “SapientNitro’s ability to integrate brand communications, digital engagement, and omni-channel commerce helps its clients around the world redefine how they engage today’s connected consumers, and we see several synergies between our two organizations that we hope to capitalize on in the coming years.”

Combining the creative and technological capabilities of SapientNitro and IBM, CommerceNow’s offerings include:

• A turnkey solution: This complete, managed e-commerce solution includes all required IT infrastructure, including comprehensive store templates and integration with third-party capabilities around order management, payment processing, web analytics and e-mail service providers.
• Scalable capacity: Virtual servers can almost instantaneously respond to increased demand by bursting up the processing and memory to handle traffic spikes.
• A global solution: With global hosting, support and disaster recovery, the solution reduces time and cost for international expansion.

BOSTON – May 13, 2013 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Tabitha Geary has joined as vice president of SapientNitro’s growing Washington, D.C. office, which serves as the base for the agency’s Mid-Atlantic business.

Geary will spearhead the growth and continued expansion of SapientNitro’s Mid-Atlantic business, which creates innovative new business models and multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships with clients. She brings more than 20 years of experience in digital, social media marketing and account management, as well as a background in strategic planning and data analysis. She will report to Ron Shamah, managing director of the New York and Mid-Atlantic regions.

“Today’s landscape is evolving, forcing brands to look at different ways to connect with their consumers,” said Ron Shamah. “Tabitha understands the transformation taking place in our industry, and brings amazing depth and breadth of experience. We are thrilled to have her lead our continued growth in the Mid-Atlantic region.”

Prior to joining SapientNitro, Geary served as CEO and managing partner at digital shop Create Digital, overseeing the day-to-day management and profitability of the agency. During this time, she gained valuable insights into the digital landscape as well as the latest technologies and platforms necessary to keep clients on track to meet their marketing objectives. Geary has worked with Verizon Telecommunications, Barclay, Capital One, Ralph Lauren, Condé Nast, Showtime, and HBO. Prior to founding Create Digital, she was CEO and founder of Tabitha Geary Co., an online photo retail company, where she handled the business’ retail website development, point-of-sale (POS) system, public relations, brand and marketing materials, employee management, and liaised with national investors.

“I’m thrilled to be joining a team with such vision for redefining the role of the agency in this rapidly evolving and increasingly connected marketplace,” said Geary. “SapientNitro is a true pioneer in creating experiences that fuse digital interactivity with physical environments, and their approach to reinventing storytelling for an always-on world resonates with my own passion.”

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

# # #

London and Boston – May 2, 2013 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that it is gathering some of the most compelling storytellers of today—including Oscar-winning director James Cameron, renowned designer Vivienne Westwood, culinary innovator Heston Blumenthal, and celebrated U.S. economist Steven Levitt—at the London Film Museum on May 29, 2013 for its third annual Idea Exchange event (iEX). Targeting senior level business and marketing leaders from around the globe, iEX 2013 will showcase the world of StoryscapingSM, SapientNitro’s approach to the evolution of storytelling.

By enabling the power and intimacy of story through a vast interconnection of technologies and platforms, SapientNitro helps its clients foster deeper, more rewarding relationships with today’s connected consumers. iEX attendees will hear from leading business and behavioral thinkers, gaining exclusive access to a new way for engaging audiences in a time when getting their attention and meeting their expectations is more complex than ever.

“In this always-on world, consumers’ expectations have never been higher,” said Alan Herrick, Sapient CEO and board co-chairman. “And while the art of storytelling endures as the single most powerful means of communication, the way we experience stories has fundamentally changed. Ultimately, companies must embrace this shift in order to create lasting bonds with consumers. By bringing together some of today’s leading innovators in storytelling, we are sure to have a unique and fascinating day exploring the evolution of what is both a cherished tradition and, for our clients, a significant source of competitive advantage.”

iEX 2013 keynotes and presenters represent a diverse range of backgrounds and perspectives to enrich the discussion around the future of storytelling:

• James Cameron: Visionary Oscar®-winning director and film writer James Cameron continues to blaze new trails in storytelling through uniting the power of technology with universal truths of human experience.
• Dame Vivienne Westwood: This legendary British designer gives people a provocative new way to express their personal stories through fashion.
• Steven Levitt: Named one of Time magazine’s “100 People Who Shape Our World,” the economist and best-selling co-author of Freakonomics utilizes the insights from data to help us better understand human behaviors.
• Heston Blumenthal: Three-starred Michelin chef Heston Blumenthal tells unique stories through combining traditional gastronomy with modern technology—fueling conversations long after the experience.

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

BOSTON and SAO PAULO –January 16, 2013 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced its acquisition of 81-percent of iThink, a leading independent digital agency in Brazil, led by Marcelo Tripoli. Tripoli was cited as the most prominent digital professional by Brazil’s top advertisers in a 2011 Advisors Group Digital Scope survey.

The move into Brazil marks the expansion of SapientNitro into the Latin American market, strategically rounding out the agency’s global footprint to include all of the BRIC countries, and expanding its ability to help clients around the world advance in the age of the connected consumer.

Latin America is a strategic and rapidly evolving market for SapientNitro and its clients. Expansion into this region is in response to client demand for SapientNitro’s unique combination of brand, digital and commerce service offerings in the market, particularly as global marketers gear up for Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics.

Sao Paulo-based iThink, founded in 2002, was a digital pioneer and has since grown into one of the largest independent, digital agencies in the country. The agency’s work is noted for its innovative strategies and world-class creative for some of the world’s best-known brands. iThink’s team services a multi-national client base that includes Castrol, Johnson & Johnson, Kraft, Google, and Samsung.

“As the changing consumer continues to disrupt the way companies and brands interact with their consumers, we see more and more clients looking for better ROI and more innovative experiences around brand, digital and commerce that can be leveraged globally,” said Alan J. Herrick, president and CEO of Sapient. “Our move into Latin America with the addition of iThink as one brand, one culture and one P&L, furthers our role as a new breed of agency unlike any other in both capability and global footprint.”

Already ranked by Ad Age as the largest US agency (#3 worldwide) by digital revenue1, SapientNitro expands its global footprint to 31 cities across North America, Europe, Asia-Pacific and Latin America with the addition of iThink. The move into Sao Paolo also further extends the company’s ability to help clients leverage their digital assets across strategic markets in every part of the world.

“Both SapientNitro and our clients are focused on the importance of the Brazilian market,” said Gaston Legorburu, worldwide chief creative officer of SapientNitro. “But beyond that, the region has a well-deserved reputation as a tremendous source of creativity. Some of the best work in the world is imagined in Brazil, and iThink has been at the forefront. iThink shares our passion for redefining storytelling for an always-on world and is the most recent in a series of great creative additions to SapientNitro as we move toward building a world-class, global creative agency in the age of the connected consumer.”

“In today’s always-on world, brands need to do much more than push out ads,” said Marcelo Tripoli, CEO of iThink. “Our culture has always been about transforming our clients’ businesses by creating engaging interaction between their brands and consumers. In SapientNitro, we found a kindred spirit that recognizes that digital is not just one more outlet, but increasingly the center of a consumer’s behavior. Reaching today’s evolved consumer involves creating multi-dimensional experience spaces that connect to human emotions.”

Pátria Investimentos Ltda. and Blackstone Advisory Partners L.P. acted as the exclusive financial advisors to Sapient in connection with the transaction.

About iThink

iThink is the biggest independent agency with a digital DNA in Brazil. The 10-year old agency's mission is to help customers achieve results using strategic content, services and entertainment with interactive platforms. Led by CEO Marcelo Tripoli, iThink has more than 60 people. Its biggest clients include Johnson & Johnson, Castrol, Nestlé, Vivo/Telefônica, PepsiCo, Kraft, Google, Skol, Boehringer and Disney.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

Safe Harbor Statement

This press release contains forward-looking statements – in particular, SapientNitro’s leadership position, and SapientNitro’s ability to position our clients for success, to help them reinvent their brand stories and to redefine storytelling – that involve a number of risks and uncertainties. All forward-looking statements are based upon current expectations and beliefs and various assumptions. Actual results could differ materially from management’s expectations and the forward-looking statements contained in this release. A number of factors could cause actual events to differ materially from those indicated, including, without limitation: the continued acceptance of the company’s services; a reduction in the demand for the company’s services in light of the current economic environment; the company’s ability to successfully integrate and achieve anticipated benefits from acquisitions, including SapientNitro’s acquisition of iThink and other recent acquisitions; and other risks and uncertainties as set forth in the company’s filings with the SEC, including without limitation the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements for any reason, including to reflect events or circumstances after the date on which such statements are made or to reflect the occurrence of anticipated or unanticipated events or circumstances, except as required by law.

# # #

BOSTON – January 10, 2013 – Sapient (NASDAQ: SAPE), today announced the acquisition of (m)PHASIZE, a leader in the fast-emerging field of cross-channel marketing analytics. (m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.

The move establishes Sapient as a go-to partner for its clients needing strategic advice to better navigate the range of channels and choices that now confront marketing executives. (m)PHASIZE brings a strategic, data-driven approach to Sapient’s offerings, with immediate applicability to SapientNitro clients.

(m)PHASIZE’s custom-built, proprietary analytics tools and services help marketing executives make optimal budget allocation and planning decisions to achieve business objectives and enhance ROI. Their innovative predictive forecasting models enable clients to run “what if” scenarios that simulate how targeted consumers will respond to different variables. (m)PHASIZE is also distinguished for its ability to quantify cross-channel impacts, taking into account the interplay between traditional media (radio, print, TV) and digital (search, display, social, mobile) at a brand and category level. This wide-angle approach enables clients to continuously measure and calibrate marketing investments to generate incremental ROI in today’s dynamic, always-on marketplace.

“Today’s consumer has very different and ever-changing media consumption and buying patterns, making it much more complex to effectively allocate marketing resources,” said Alan J. Herrick, president and CEO of Sapient. “In a world driven by this connected consumer, “traditional” and “digital” paradigms no longer exist. The proliferation of marketing touchpoints and the explosion of data demand more sophisticated tools and nuanced models to truly understand performance. With (m)PHASIZE, we’re able to show clients the mix of investments needed to drive sales targets and significantly improve ROI.”

Added Bill Kanarick, Sapient CMO: “As the $500 billion dollar global advertising industry struggles with the disruption caused by an always-on world, CMOs are increasingly challenged to determine how best to spend their marketing dollars. With (m)PHASIZE, we’re able to better plan those investments and assess the true impact of cross-channel marketing investments on business performance.”

(m)PHASIZE was founded by Sunil Garga, a respected innovator in the field of marketing mix modeling and an executive and entrepreneur recognized as a pioneer in the category. Former president of IRI Global Business and Consumer Insights and Marketing Management Analytics (MMA), Garga founded (m)PHASIZE to develop an approach to quantifying the optimal mix between traditional and digital media, and to understand these effects at not only a brand level but performance of the portfolio and category overall.

“In my 20 years in the field of marketing mix and ROI analytics, I have never seen a time more ripe for the application of our solutions and our thinking,” said Garga. “At (m)PHASIZE, we’ve developed innovative methods that take a Wide Angle View (WAV) to help clients understand true marketing and media ROI and make fact-based investment decisions in the face of an increasingly complex set of choices about ways to spend. Sapient is truly redefining the space through its uniquely connected capability across brand, digital and commerce. The addition of (m)PHASIZE creates a unique and powerful combination.”

About (M)PHASIZE

(m)PHASIZE is a leader in the specialized field of marketing mix and cross-channel marketing analytics. (m)PHASIZE serves as trusted advisors to clients around the world. The (m)PHASIZE team is a powerful mix of experienced client service professionals and statisticians with deep modeling expertise and thought leadership whose mission is to help clients measurably improve marketing effectiveness and ROI. For more information, visit www.sapientmphasize.com.

About Sapient®

Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard, Yale, and MIT. The company has operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapient.com.

# # #

NEW YORK, NY – December 17, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), has been named the Global Digital Marketing Partner of the Year for 2012 by leading digital marketing and media solutions provider Adobe. The award, presented today at Adobe’s global sales meeting in Las Vegas, recognizes SapientNitro as the top-performing partner for digital marketing and celebrates the extraordinary work the two companies have achieved together throughout 2012.

"We are incredibly proud to have worked alongside Adobe executives and client- level teams throughout the year to make amazing things happen for our clients,” said Piyush Patel, director, Technology at SapientNitro. “By focusing as a team on solving our clients’ toughest challenges and maximizing their opportunities, together with Adobe, we have created innovative new business models and award-winning multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships."

SapientNitro’s partnership with Adobe has driven marketing solutions that transform a brand’s storytelling experience, while also enhancing the ability to generate value more quickly and efficiently. This has resulted in breakthrough work for such blue-chip companies as NASCAR, Hyatt and United Health Group. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

“The always-on consumer who is tied to mobile and social experiences is forcing brands to look at new ways to relate to their audiences,” said Bill Rusitzky, global vice president, Strategic Alliances at Adobe. “Our partnership with SapientNitro enables us to leverage Sapient’s ability to integrate brand, digital and commerce, with Adobe’s innovative technologies, to come up with breakthrough solutions and drive faster time to value for our clients. This mix of data, technology and imagination enables us to more effectively serve our joint clients in this ever- changing technology landscape.”

This year’s award marks yet another milestone in the productive alliance between the two companies, with Adobe naming SapientNitro European Partner of the Year in 2011 and Global Partner of the Year in 2010.

“A key reason we have been able to partner so successfully with Adobe is that both of our companies share a deep understanding of technology and analytics,” said Robert Van Beber, senior vice president and Global Marketing Services lead at SapientNitro. “This, combined with our jointly collaborative approach to bringing the best solutions possible to our customers, resulted in the truly amazing year we have had. I look forward to continuing our great work together in 2013.”

To learn more about the unique partnership between SapientNitro and Adobe, view the “Engine of Innovation” video at http://bit.ly/WfFwnB.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

# # #

BOSTON – November 15, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that industry heavyweight Chris Hall has joined as managing director of its Southeast region. Hall brings more than 25 years of executive leadership experience at the helms of BBDO and JWT, and significant innovation in the field of marketing and communications strategy.

Hall will assume leadership of SapientNitro’s Atlanta and Miami presence, where he will be responsible for strategic oversight and direction of the business. He also will serve on SapientNitro’s North American leadership team, helping to define and execute company strategy. Hall will be based in Atlanta and report to Alan Wexler, EVP and managing director of SapientNitro in North America & Europe.

“I am thrilled that SapientNitro will have the benefit of Chris’ seasoned leadership and his track record of remarkable growth and client success,” said Alan J. Herrick, president and CEO of Sapient. “Chris is just one more example of a seasoned executive who joins SapientNitro, inspired by our view of the future and what we’re building. Having dedicated his career to helping brands tell their stories, Chris recognized that SapientNitro is doing more than any other agency to redefine how stories are told for today’s always-on consumer.”

Hall most recently served a 14-year term as president and CEO of BBDO Atlanta. Under his leadership, the business grew into one of the most successful shops in the BBDO Worldwide Network and developed strong relationships with Fortune 1000 clients such as AT&T, Capital One, and ING. Hall also served as a member of the leadership team for BBDO North America.

“At a time when connecting with consumers requires a different kind of agency partner, SapientNitro is the only agency I see truly changing the game with a differentiated value proposition,” said Hall. “Clients need a partner built to solve the challenges of today and tomorrow. SapientNitro has connected their top-notch creative, technical capabilities, and digital heritage globally to help clients better understand and engage consumers in a digital, borderless world. I’m excited to join SapientNitro and help write the rules for the next generation of marketing.”

SapientNitro recently relocated to a completely redesigned space in the Buckhead district in Atlanta, and its Miami presence expanded to a second space in South Beach.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

# # #

BOSTON and PORTLAND, OR – November 7, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has acquired Second Story, an interactive studio known for its industry-leading and pioneering work in creating immersive experiences that fuse digital interactivity with physical environments. The move strengthens SapientNitro’s ability to redefine storytelling for today’s always-on consumer by crafting experiences that seamlessly blend physical and digital environments -- from web and mobile to in-store and in-venue.

The acquisition unites two innovators known for harnessing the combined power of creativity and technology to create multi-dimensional experiences for leading brands. With Second Story, SapientNitro advances its leadership position as a game-changing agency in helping companies engage today’s connected consumer.

Second Story has been recognized by institutions like the Smithsonian and Cooper-Hewitt Design Center for its ability to push the boundaries of storytelling across web, mobile, and installations — empowering audiences to connect and share. Through its work with prominent organizations, such as Coca-Cola, Nike, National Geographic, MoMA, National Archives, and Univ. of Oregon (inset), Second Story creates dynamic, multi-media experiences that immerse audiences in brand narratives. Part lab, part studio, Second Story is noted for its inventiveness in using emerging technologies to embed interactivity in physical objects and environments – whether in-store, showroom or exhibit.

Second Story’s work has garnered hundreds of awards at prestigious festivals, including One Show Interactive, I.D. Annual Review, SXSW and Sundance, and has been inducted into the Smithsonian’s Permanent Research Collections.

The addition of Second Story expands SapientNitro’s innovative approach to storytelling, or “storyscaping,” which embraces the entire experience space – emotional, physical and digital -- as an expanded canvas to connect brands and consumers in innovative ways.

“Today, the technology enabled experiences we have are as real as the clothes we wear and the cars we drive. Virtual reality is reality,” said Alan J. Herrick, president and CEO of Sapient. “Second Story’s break-through work and success at increasing consumer engagement by animating physical infrastructure represents a fascinating frontier. The digitization of the physical space is a natural evolution in our ongoing quest to redefine the way brands and consumers connect. A reimagined in-store experience is just one prime example of major parts of our cultural fabric being completely transformed as a result of changing consumers.”

“Whether retail stores, banks, stadiums, or theaters, we see the digitization of the physical world as the next big transformation of the customer journey,” said Donald Chesnut, chief experience officer at SapientNitro. “Today’s connected consumers don’t distinguish between physical and digital, and neither should brands. Just as tablets created new experience paradigms and a canvas for brands to immerse consumers in highly personal ways, the same innovation is being brought to physical spaces. Second Story is exceptional in its ability to turn the static into cinematic; this expertise, combined with SapientNitro’s legacy in experience design, will only deepen our ability to redefine storytelling in a connected world.”

Second Story co-founders Julie Beeler and Brad Johnson will become part of Chesnut’s Global Experience Innovation team. Said Johnson, “We’re thrilled to join a culture of Idea Engineers who share our passion for blending insights, storytelling, and technology. We have built our business by seeing a blank canvas where others have only seen an object or room. In SapientNitro, we have found kindred spirits – literally, thousands of them -- who not only conceive game-changing ideas but also bring them to life. I couldn’t be more excited about what we’ll do together.”

SapientNitro has had tremendous early success in digitizing physical objects to unlock business value, including Coca-Cola’s first interactive vending machine and Unilever’s smile-activated ShareHappy (both Cannes Lions winners) and, more recently, LensCrafters’ “magic mirror” and Vail Resort’s EpicMix, an RFID-enriched mountain experience.

A recent SapientNitro publication, Insights 2013, highlights the competitive opportunities for companies that effectively digitize their physical assets. SapientNitro researchers found that in-store sales increase 10-40 percent, on average, as a result of in-store digital integration.

About Second Story

Since 1994, Second Story (www.secondstory.com) has contributed to the evolution of interactive storytelling through the creation of hundreds of innovative media experiences across nearly every medium. The 35-person studio continually explores new methods and technologies to enhance, evolve, and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas. The studio includes the Second Story Lab, where designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping, and sensor technologies—that can be incorporated into innovative experiences. Second Story’s work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, SXSW and Sundance, and is included in the Smithsonian’s permanent research collection on information technology.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

Safe Harbor Statement

This press release contains forward-looking statements – in particular, SapientNitro’s ability to redefine storytelling and SapientNitro’s leadership position – that involve a number of risks and uncertainties. All forward-looking statements are based upon current expectations and beliefs and various assumptions. Actual results could differ materially from management’s expectations and the forward-looking statements contained in this release. A number of factors could cause actual events to differ materially from those indicated, including, without limitation: the continued acceptance of the company’s services; a reduction in the demand for the company’s services in light of the current economic environment; the company’s ability to successfully integrate and achieve anticipated benefits from acquisitions, including SapientNitro’s acquisition of Second Story; and other risks and uncertainties as set forth in the company’s filings with the SEC, including without limitation the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements for any reason, including to reflect events or circumstances after the date on which such statements are made or to reflect the occurrence of anticipated or unanticipated events or circumstances, except as required by law.

# # #

BOSTON – November 5, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the launch of Sapient EngagedNowSM, a robust cloud-based platform offering that gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels. With EngagedNow, brands can create immersive, multi-channel customer experiences -- without having to design, develop and support the infrastructure needed to enable these experiences.

EngagedNow is a platform suite that can be used broadly by marketers across a range of industries. The suite also includes unique offerings and modular capabilities to support the specific needs of industry verticals, including sports & entertainment (Sapient EngagedFanSM) and travel (Sapient EngagedTravelerSM). EngagedNow is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels -- from web and mobile to tablets and digital signage.

EngagedTraveler is in use today at leading U.S. airports, including Denver International Airport, Minneapolis-St. Paul Airport, and The Port Authority in New York and New Jersey. Clear Channel Airports is using EngagedTraveler to power its FlySmart™ applications and other in-airport digital solutions across its expansive U.S. portfolio.

EngagedFan is being customized for NASCAR, as part of the company’s ambition to reinvent the fan experience. NASCAR engaged SapientNitro earlier this year to develop a digital platform that fosters fan engagement at its core. The result will be a unique experience set to debut in January 2013, one that will engage NASCAR fans at every moment -- before, during and after racing events.

“The EngagedFan platform will allow us to provide our fans with an immersive digital experience that deepens engagement opportunities with our sport,” said Marc Jenkins, Vice President, Digital Media at NASCAR. “Providing the best possible fan experience is our core objective, and EngagedFan helps us do just that.”

“Speed to market has never been more critical, as today’s connected consumers expect highly rich, relevant experiences, wherever they are,” said Chris Davey, global head of platform innovation at SapientNitro. “Our clients are seeking innovative ways to deliver relevant content to their audiences without requiring hefty technology resources and capital investments. To marry the desire for rich experience creation with the agility marketers need, SapientNitro is introducing a fully managed, cloud-based platform that frees our clients from technology hassles so they can focus on their needs: telling brand stories in ways that bring them closer to their customers.”

EngagedNow is a collection of proprietary cloud-based applications and 24/7 hosting and managed operations support. These customizable end-to-end platforms help brands manage customer experiences across all digital touch points, leveraging data and insight to deliver contextualized experiences and personalized storytelling to boost engagement.

“EngagedNow is another example of SapientNitro’s commitment to helping clients embrace the entire ecosystem of consumer touch points as an integrated platform for brand storytelling,” said Alan J. Herrick, president and CEO of Sapient. “Attracting today’s nimble and always-on consumers requires significant creativity and innovation to bring them into a brand’s story. Technology needs to be a catalyst, not a hindrance, for meeting rising expectations for seamless, connected experiences. Platforms like EngagedNow give marketers the agility to move at the speed of the consumer and to prosper in an environment of constant change.”

The EngagedNow suite is based on leading technology components, combined with marketing services and platform management and support. Pre-integrated, ready-to-use marketing tools allow clients through one platform to manage multiple functions including:

• Content management
• Multi-channel delivery
• Digital asset management
• Integrated digital campaign management
• Customer profile management
• Social tools
• Media monetization
• Personalization, search and targeting
• Analytics, reporting and optimization

For more information on EngagedNow, visit www.sapient.com/engagednow or contact us through our website at: www.sapient.com/contact-us.html.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

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BOSTON— October 19, 2012— Amidst one of the most remarkable periods of innovation in our lives, SapientNitro, part of Sapient (NASDAQ: SAPE) released Insights 2013, its second annual publication, examining the evolving nature of consumer experiences in today’s digitized, borderless world. In one part of the report, SapientNitro undertook a four-month investigation into how global retailers are transforming the offline shopping experience to accommodate the needs of today’s always-on consumers. It found that, despite massive investments in infrastructure such as interactive kiosks and in-wall displays, only 4 of 71 leading retailers evaluated earned passing grades in SapientNitro’s proprietary scorecard of effective in-store digital integration.

As global clients anticipate another year of technology-fueled disruption, Insights 2013 offers a framework of Connected Thinking – applying multiple lenses, disciplines, and methods to improve consumer experiences -- and viewpoints to help navigate the shifting landscape and connect the dots between their brands and the lives of consumers. Through a combination of observation, proprietary research and commentary, SapientNitro’s Idea Engineers present their global perspectives on key trends impacting today’s experience-led business transformations. The four main trends identified in this 156-page report are:

• The rise of the connected consumer demanding real-time control;
• The role of data in predicting desire;
• The blurring of lines across the online and offline worlds; and
• The effects of globalization on the marketing environment.

“One of the themes that stood out was the convergence of digital and physical worlds driven by consumers,” said Hilding Anderson, SapientNitro director of research and insights, and editor-in-chief of Insights 2013. “To succeed in this new environment, marketers must evolve beyond campaigns and embrace the entire experience space surrounding consumers – emotional, physical and digital -- as a canvas for creating non-linear, always-on ‘storyscapes’ that immerse consumers into brand stories. The leaders in this borderless world will use Connected Thinking to parlay these paradigm shifts into new pathways for brands and consumers to connect.”

To kick off Insights 2013, the SapientNitro research team conducted an in-depth review of the in-store digital experience. The team independently visited 71 retail flagship stores throughout New York City and ranked them according to SapientNitro’s proprietary Omnichannel Index. Surprisingly, only 4 of 71 retailers studied achieved “benchmark” scores for effective use of in-store digital integration -- with Sephora, Bloomingdale’s, Macy’s, and American Eagle Outfitters scoring highest, but still far below, the maximum score of 75. Additional findings of the four-month investigation include:

• Digital in-store displays are powerful tools – but too often are poorly executed. More than 50 percent of retailers evaluated had no visible digital displays at all. For those with digital in-store presence, broken displays, bolted-on devices, and disconnected experiences were common.
• Poorly planned digital integration is worse than no digital at all. At one retailer, 87% of its price checkers were out of order. Long-term planning must include sales associate training and IT support to deliver sustained value from these investments.
• The right tools generate positive ROI. In-store sales increase 10-40 percent on average as a result of effective in-store digital functionality.
• Retailers should focus on digital in-store experiences that support user tasks. Fewer than 22 percent of brands had interactive tools in support of user tasks.

Following the In-store Digital Retail study, Insights 2013 delves into SapientNitro-authored points of view and a global Q&A on key marketing trends and initiatives driving brand business decisions over the next year. Articles include:

• Responsive Design 101: Optimizing for Multiple Screens
• The ‘Big Data’ Era: Learning to Act in Real Time
• Storyscaping: Building Worlds, Not Ads
• Retail Goes Rogue: How Digital Convergence Will Revitalize the In-Store Experience

“In this world of unprecedented innovation and change, we hope our readers are as excited as we are about redefining how brands connect with consumers,” said Alan J. Herrick, president and CEO of Sapient. “Through last year’s inaugural report, Insights 2012 explored the disruption caused by mobile and the rise of the always-on consumer. In Insights 2013, we were fascinated by the collapsing of boundaries and spurred by the notion of Connected Thinking. We believe this report provides a guidepost, of sorts, to charter unknown terrain for continuing to find new paths to connectivity going forward.”

The full Insights 2013 report and exclusive online-only content is available at: http://www.sapient.com/insights/.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

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BOSTON— October 18, 2012—SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that leading research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies,” published today. Gartner research evaluated the strengths and weaknesses of 15 leading global digital marketing agencies that are both strategically and creatively led.

The Gartner evaluation states: “SapientNitro, a Leader (with diverse awards in creative, digital commerce and communications), enjoys a reputation as a one-stop shop for CMOs desiring strategy-led engagements supported with big ideas, engaging user experiences and complex technology underpinnings.”

"We consider it tremendous validation to be included among the leaders in Gartner's Magic Quadrant for Global Digital Marketing Agencies," said Bill Kanarick, Sapient’s chief marketing officer. “Brands today require a different kind of agency partner to engage connected consumers across a complex ecosystem. SapientNitro strives to lead the marketplace in creating rich, always-on experiences that involve consumers in the brand story."

Report author Richard Fouts, vice president of Garter, defines leaders as providers with a broad representation of all competencies, from strategic services, including business strategy, to technology, experience design and marketing effectiveness.

Alan J. Herrick, president and CEO of Sapient, added, “It is an honor for SapientNitro to appear in the Leaders quadrant of Gartner’s Magic Quadrant for Global Digital Marketing Agencies. This recognition only strengthens our resolve to continually evolve to help global brands succeed in a time of unprecedented change and opportunities.”

To download a copy of the report, visit: http://www.sapient.com/gartnermagicquadrant.

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,000 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, www.gartner.com.

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-- New breed of research firm known for its pioneering work in using sensor based technologies to better understand consumer behavior --

BOSTON – September 18, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Iota Partners, an instrumentation-driven consumer research consultancy, has joined SapientNitro to bolster the company’s research, data and analytics practices. The Chicago-based boutique brings 20+ years of experience and innovation in research approaches that deepen understanding of consumer behavior in today’s digital world.

The move is part of SapientNitro’s continued focus on tapping into the opportunities of Big Data to help clients better understand the habits of their increasingly wired, rapidly evolving consumers. According to research firm IDC, the world’s data is doubling every two years , due largely to advancements in technology.

“Today, companies live in an era of unprecedented access to data,” said Alan J. Herrick, president and CEO of Sapient. “Marketing, business and IT executives are grappling with how to increase the actionability of the troves of it at their disposal. At a time when more business investment is being directed toward customer-focused initiatives, it’s critical that our clients better understand today’s always on, ever changing consumer. As an evolved breed of brand storyteller, we’ll leverage Iota’s groundbreaking approaches and consumer insights to shape the stories we tell and connections we forge in powerful, new ways.”

Iota Partners is a firm of widely published authors, educators, researchers, and visionaries that operate at the intersection of research and design. Co-founders Rick Robinson and John Cain bring more than two decades of continuous innovation in studying consumer behavior with a focus on transforming companies through design, strategy, and innovation. Earlier in their careers, Robinson and Cain co-founded E-Lab, an ethnographic research firm acquired by Sapient in 1999 and which remains an integral part of its research and experience design teams.

“At Iota, we’ve developed innovative methods, using sensor-based technologies, to create an always-on research environment that enables new kinds of customer insights than previously possible,” said Robinson. “Simply put, we help brands to powerfully inform their stories with the richest insights they have seen. Our challenge as a small boutique had been the lack of a scaled platform to bring to life those stories to their fullest expression. As part of SapientNitro, we can leverage the best storytellers in the world, ones that embrace the entire consumer ecosystem.”

Added Cain: “SapientNitro’s emergence as industry leader is in large part due to its deep understanding of the changing consumer and its propensity to continually adapt. As lifelong entrepreneurs, we share their passion for petri dish experimentation and a drive to push the boundaries of what’s next. SapientNitro is creating the agency model for the future, and recognizes that data and analytics play a crucial role. We’re thrilled to be a part of the process.”

More about Iota Partners

Iota Partners brings a differentiated approach and proprietary methodologies for capturing, measuring, and analyzing the vast new data streams that digital – including now, mobile and social media -- provide. Their capabilities include: advanced analytics and data visualization; data modeling, qualitative and quantitative research, measurement and reporting; and data-driven business innovation and design strategy. IOTA’s affinity for leveraging new technologies to study consumer behavior led to their pioneering work in instruments and sensor technologies.

Their research has informed their clients’ product and business strategies in industries ranging from banking and retail to health care. Iota clients include Allstate, Mars/Wrigley, Microsoft, and SC Johnson.

*** Guests of SapientNitro’s second annual Idea Engineer Exchange (iEX) this week will hear IOTA co-founders Robinson and Cain address the topic of “Big Data: the Very Small, the Very Big, and the Future of Humanity” on September 20 at the IAC building in New York. To request an invitation or more information, please email iex@sapientnitro.com and visit http://iex.sapientnitro.com. ***

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

-- Award-Winning Creative is Latest in String of Creative Hires to Cement Company’s Position as Leading Storyteller for Today’s Digital Consumer --

BOSTON – August 17, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that André Matarazzo has joined the company as chief creative officer for the southeast region. With extensive international experience and a notable reputation as a dynamic innovator and brand storyteller, Matarazzo will be responsible for leading integrated strategy, creative and technology teams in the Miami and Atlanta offices to high standards of creative excellence by pushing the boundaries creatively for clients including Coca-Cola. He is based in Miami, and reports to worldwide chief creative officer Gaston Legorburu.

“André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship,” said Legorburu. “An impeccable craftsman and visionary, he’ll play a key leadership role in our strong and growing worldwide creative team and will further SapientNitro’s position as the leader in storytelling for the digital age.”

Matarazzo brings to the role 15 years of experience in creative leadership and a strong international perspective, having worked in traditional and digital advertising in five countries. He started his career as an art director at McCann-Erickson in his native Sao Paulo before moving up the ranks to creative director at Blastradius (Vancouver, Amsterdam), Farfar (Stockholm), and TYO-ID (Tokyo), where he oversaw creative on the Sony Vaio account. In 2006 Matarazzo left to start up Grïngo, one of Latin America’s most innovative digital agencies, which garnered 30+ international awards and a roster of blue-chip clients, including Coca-Cola Brazil. As founder and COO/CEO, Matarazzo grew Grïngo into an 80+ person outfit before attracting the attention of WPP, which acquired a majority stake in 2011. Matarazzo became chief creative officer and partner at Possible Worldwide, part of WPP’s digital network, before leaving the holding company to join SapientNitro.

“What attracted me to SapientNitro was its unique approach to telling stories through experiences that span physical, virtual, and emotional dimensions, something it calls ‘StoryScaping.’ As the digital landscape fundamentally changes the way brands must engage with consumers, clients require a new approach to creativity and customer engagement,” said Matarazzo. “At SapientNitro, I’ll have the opportunity to surround myself with like-minded storytellers and some of the best creative, strategic, and technical talent in the business who represent the agency model of the future. I’ve thought long and hard about where to take my career and didn’t want to make a move unless I considered it a game changer.”

Over the course of Matarazzo’s career, he has amassed a bevy of awards, including five Cyber Lions, three One Show Interactives, a Gold Clio, and a Silver Comm Arts.

Matarazzo is the latest in a series of renowned creative leaders to recently join SapientNitro, including Alan Schulman and Gary Koepke.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

Partnership Emphasizes SapientNitro’s Position as a Leading Storyteller for Today’s Digital Consumer

BOSTON – August 14, 2012 – SapientNitroSM, part of Sapient (NASDAQ: SAPE), today announced that it has been selected as the agency of record for Vail Resorts, Inc.’s (NYSE: MTN) recently announced Epic Discovery, a Summer Mountain Adventure, planned for launch in summer 2014.

SapientNitro will work with Vail Resorts to define the core brand strategy, and to translate that strategy into immersive brand experiences across a spectrum of marketing channels. This partnership highlights SapientNitro’s position as a market leader in creating integrated customer experiences, in a way that blends customer insights and creativity with the latest technology tools to tell compelling brand stories and engage customers in the moment.

Epic Discovery is designed to connect kids and families with US national forests in an active, fun and engaging way featuring a number of new activities such as zip lines, ropes courses, mountain excursions and Forest Flyers™, along with extensive environmental and interpretive programming. The premier mountain resort company and leader in luxury, destination-based travel appointed SapientNitro to develop the summer brand and bring it to life for Vail Resorts guests.

“We are excited to expand our relationship with SapientNitro as we develop our new Epic Discovery summer brand,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “SapientNitro is a strong strategic and creative agency with a unique ability to identify insights and translate them into engaging stories.”

“Vail Resorts is an innovator in creating memorable guest experiences and understands how to connect their brand with today’s on-the-move consumers,” said Alan Wexler, executive vice president and managing director, North America, SapientNitro. “We look forward to creating a powerful brand story for Epic Discovery.”

SapientNitro worked previously with Vail Resorts on the launch of EpicMix Photo, the second generation of its much-heralded EpicMix program and application.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

BOSTON – July 17, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Gary Koepke has joined the company as global executive creative director of brand content innovation. Koepke is widely respected throughout the industry as a creative visionary and master storyteller and joins SapientNitro in this newly created global role.

Prior to joining SapientNitro, Koepke served as chief creative officer of Modernista!, an agency he co-founded in 2000. Modernista! produced some of the most award-winning and successful advertising of the past decade for brands like Hummer, Cadillac, TIAA-CREF, Budweiser, GAP and Project (RED). At its height, Modernista! grew to more than 235 people and was recognized with numerous accolades including its recognition as a top ten independent agency.

In addition to his acclaimed advertising portfolio, Koepke directed music videos for U2 and music icon David Bowie. Prior to founding Modernista! Koepke was creative director at Wieden+Kennedy where he worked on brands such as Coca-Cola, Nike and ESPN. He also opened Wieden+Kennedy’s New York office in 1999. Koepke reports to Gaston Legorburu, worldwide chief creative officer.

“SapientNitro is doing more to redefine the agency landscape than any other company out there,” said Koepke. “Their ability to beautifully merge tremendous creative talent with the innovative use of technology allows SapientNitro to tell always-on and never-ending stories for the brands it represents. If you consider the new communications landscape as being digital at its core, then telling stories today requires creativity to recognize technology as a new medium. As such, the storyteller becomes more of a storyscaper, weaving his story through a fantastic digital landscape. I feel like I am embarking on a great adventure and couldn’t be more excited.”

“Gary is an incredible addition to our growing multidisciplinary creative leadership team,” said Gaston Legorburu, worldwide chief creative officer for SapientNitro. "We are leading the future of storytelling as all mediums connect and converge, creating new places and new ways for brands to connect with consumers. Gary will focus on helping our clients create clear and compelling approaches to the development of content designed to enhance their ability to tell rich stories and create immersive experiences across all connection points.”

Under Koepke’s leadership, Modernista! was named Regional Agency of the year by Adweek and was acknowledged as a Top 10 Independent Agency by Campaign Magazine. Additionally, the company was recognized by Time Magazine as a producer of one of the Top Ten Best Advertising campaigns of the Year for The Gap. Other accolades include: The Wall Street Journal for the Best Spot of the Year for The Great Race, more commonly known as "Happy Jack”; AdWeek’s Best Spots of the Year for Cadillac, Khakis, Hummer H3, Escape; and Entertainment Weekly’s The Must List for U2’s popular music video for their 2006 hit song “Window in the Skies.”

Among its many achievements, Koepke and Modernista! are widely credited for revitalizing the iconic Cadillac brand. According to USA Today, “All Modernista! did for Cadillac was resurrect its image, make its redesigned CTS rollout a hit and get consumers buzzing about the brand.”

In addition, Koepke was the founding creative director of Vibe Magazine and his work has been presented at the DNP Gallery in Japan, which has named him one of America’s top designers. His work has also been shown in the Cooper-Hewitt National Design Museum, and is in the permanent collection at the Museum of Modern Art (MOMA). Koepke has won many awards over the years, including: Gold Pencils, Best of Show at ADC, AICP, D&AD, Best of Show at Society of Publication Awards, the Webbys People’s Voice Award, Clios and Andys. He sits on the Board of Directors for Boulder Digital Works at the University of Colorado at Boulder and previously served on the ADC board. Koepke is a member of the Clinton Global Initiative and the International Academy of Digital Arts and Sciences. He has also served on the Communications Task Force of the Global Fund to Fight AIDS, Tuberculosis and Malaria, and he was chairman of the American Photography Annual from 1998 to 2003.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

DAYTONA BEACH, Fla. and BOSTON (July 2, 2012) – NASCAR and SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that SapientNitro has been selected to design and build its new digital platform, including NASCAR.com. The new platform will result in an integrated digital experience for NASCAR’s fans through critical channels, including: website, mobile and tablet.

Earlier this year, NASCAR announced that it will assume business and editorial control of its interactive, digital and social media rights, including technical operations and infrastructure of NASCAR.com and all other NASCAR digital platforms, starting in January 2013. As part of the announcement, the sanctioning body and Turner Sports restructured their partnership, with Turner continuing to support NASCAR with advertising and sponsorships sales across its digital platforms through 2016.

“Building our digital platform with a partner like SapientNitro is reflective of the strong commitment to offer our fans a best-in-class experience with NASCAR.com and all of our digital platforms,” said Marc Jenkins, NASCAR’s VP of digital media. “The digital experience we’re developing will provide NASCAR fans with the ultimate level of engagement while also providing the sport with the tools to attract the next generation of fans.”

In addition to its work with NASCAR, SapientNitro, a leading marketing and technology firm, is currently designing digital experiences for a host of other sports and entertainment clients including WWE, Ladbrokes and LeBron James.

“NASCAR appreciates that its target consumers are increasingly digitally centered, and sees a real strategic opportunity to evolve in a more connected fan experience – before, during and after events,” said Chris Davey, head of worldwide commerce, SapientNitro. “The proliferation of digital presents more compelling opportunities for NASCAR to attract and engage with their consumers. We’re honored that NASCAR has selected us to work alongside them in developing the sport’s new digital experience.”

NASCAR’s comprehensive digital and social media portfolio includes NASCAR.com, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content. NASCAR.com, and the sport’s other digital and social media platforms, have been managed by Turner Sports since 2001.

CANNES, FRANCE – June 22, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Alan Schulman has joined the company as regional chief creative officer (CCO) for New York. Known both as a creative innovator and thought leader in the evolution of branded storytelling for new and emerging digital platforms and devices, Schulman joins SapientNitro in his new role here at the Cannes Lions International Festival of Creativity this week. He reports to Gaston Legorburu, worldwide chief creative officer.

“Alan was the perfect choice for this role because of his unique experience as a creative leader across a range of media, devices, and platforms,” said Gaston Legorburu, worldwide chief creative officer for SapientNitro. “He is extraordinarily gifted at telling brand stories, and his philosophy is aligned with our strong and growing global creative team. Alan will play a crucial role, as we build on the incredibly strong momentum that is establishing SapientNitro as the leader in storytelling for the digital age.”

Among his many recognitions, Schulman earned the distinction of 2011 Creative ALL STAR by OMMA Magazine and was deemed one of the “new wizards of digital” by the Interactive Advertising Bureau.

“SapientNitro is, hands down, the most compelling innovator in merging brand storytelling with technology and experience design excellence -- they are leading the way in connecting brands with consumers ‘in the moment,’” said Schulman. “For a large part of my career, I have been focused not only on ideas, but on idea realization. In SapientNitro’s Idea Engineers I have found kindred spirits, and a group of people doing more to change the way world works than anyone else I see in marketing, communications and commerce.”

Schulman served as creative director at McCann-Erickson NY, leading traditional advertising and branding for clients such as Coca-Cola and Sony, before deciding to expand into emerging media. In 2004, he co-founded Brand New World, a cutting edge creative shop that specialized in emerging platforms, including iTV, mobile, and digital out-of-home (OOH). The company attracted the attention of imc2, where he went on to serve as executive creative director in charge of digital programs and emerging media deployments for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle. He spent the next four years as founder and creative head of his own digital innovations company before joining SapientNitro this week.

Over the course of his career, Schulman has helped steward such noted integrated campaigns as myM&M’s “Faces” for MARS/Wrigley, Diet Coke’s “WEAR RED for Heart Truth,” Splenda Journeys™ branded content series for Johnson & Johnson, and more.

He serves as a member of the New York Media & Marketing Technologies Council and the Advisory Board of DPAA – the Digital Place Based Advertising Association. He is a former member of the New York Chapter of Board of Governors of the National Academy of Television Arts & Sciences (EMMYS), the 4A’s Advanced Television Committee, and the Agency Advisory Boards of TiVO, Tremor Video & The Interactive Advertising Bureau.

“Alan is a strong addition to Gaston’s growing team of creative visionaries,” said Sapient president and CEO Alan J. Herrick. “At SapientNitro, we are proud to be entrusted with leading some of the world’s most recognized brands and businesses to relevance in today’s opportunity rich digital environment, and are pleased that SapientNitro is attracting some of the most compelling creative talent around.”

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

CANNES, France – June 21, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), has won a Gold Radio Lions award for Earphone Bully, an anti-bullying interactive experience for kids, at the Cannes Lions 58th International Festival of Creativity. Earphone Bully took the gold award in the “Best Use of Music and/or Sound Design” category. The Cannes Festival of Creativity is the most prestigious international advertising and creativity showcase, drawing more than 34,000 entries from all over the world.

Earphone Bully, created by SapientNitro, encourages children to speak up against bullying by reaching them through a familiar and personal channel. For a generation glued to their earphones, Earphone Bully puts the listener in the shoes of a silent victim, prompting them to take action to stop bullying.

The website (http://www.earphonebully.org/) pushes beyond traditional radio and utilizes 3D digital sound for maximum emotional impact. The audio track, delivered by SapientNitro in partnership with radio specialist Eardrum Australia, prepares kids for schoolyard bullies through an interactive experience that promotes empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed Earphone Bully in consultation with an anti-bullying professional. It can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when it is shared with others, it will personalize the experience using a friend’s name.

Ralph Barnett, Creative Director, Australia, at SapientNitro, said: “Earphone Bully employs 3D digital sound through headphones, enabled in mobile and web, which is where the audience is found these days. It’s a great example of work that makes a difference, through its emotional power as much as its understanding of technology, to connect its audience with a powerful experience in a relevant medium.”

Remember, bullies get away with it when no-one talks, so the one thing you can do is speak up! Tell your friends, spread the word and most importantly, encourage people to take a stance against bullying - with Earphone Bully.

Entry: http://www.canneslions.com/work/2012/radio/entry.cfm?entryid=27672&award=99&order=0&direction=1

Credits:
Director: Ralph van Dijk
Executive Creative Director: Nancy Hartley
Producer: Lisa Lepore (Eardrum)
Producer: Melissa Ashman
Associate Creative Director/Art Director: Ralph Barnett
Associate Creative Director/Art Director: Cristian Staal
Senior Copywriter: Marianna Harvey
Digital Creative: Thomas Marcusson
Digital Creative: Dan Treichel
Sound: Michael Bates
Digital Project Manager: Mark McCarthy
Editor: Chad Twentyman
Designer: Derek Leong
Account Manager: Melissa Sealey

View all the winners and the nominees of Cannes Lions Awards here: http://www.canneslions.com/work

About the Festival
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 34,000 entries from in excess of 87 countries are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

About SapientNitro

SapientNitro, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

SYDNEY – May 23, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the launch of Earphone Bully, an interactive experience preparing kids for school bullies and giving people simple ways to speak up to bullying.

With the current generation glued to their earphones, the recently launched website uses 3D sound to put you in the shoes of a silent victim, prompting people to take action. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.

Plug in to Earphone Bully: http://www.earphonebully.org/

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

New FlySmartTM Application Adds Microsoft’s Bing Maps and Push Notifications to Empower Air Passengers to Manage Travel From Their Mobile Devices

Allentown, PA – May 21, 2012 – Clear Channel Airports (CCA) and SapientNitro announced today the launch of a new version of “FlySmart: Be an Airport Insider,” a mobile travel application that provides air travelers with all the information they need right on their mobile phones.

FlySmartTM brings together SapientNitro’s mobile, marketing and technology expertise and Clear Channel Airport’s expertise in airports, air travel and airport technology to deliver a unique service to travelers, airports and advertisers. In addition, FlySmartTM includes new features for travelers such as flight push notifications and Bing Maps capabilities that enable travelers to manage their time more efficiently.

The FlySmart application, an enhanced and improved version of SapientNitro’s goHow airport application, which was first developed with aviation consulting ICF SH&E, will include customized content from partner airports. This will offer travelers a truly localized experience with all the latest information they need. FlySmart will be available in 96 U.S. and international airports including the official partner airports in Boston, Denver and Minneapolis.

“Early on, Minneapolis - St. Paul International Airport recognized the importance of mobile applications in the traveler experience. We are thrilled to see our work with goHow over the last two years serve as the basis for the new FlySmart app,” said Patrick Hogan, Director of Public Affairs and Marketing at Minneapolis - St. Paul International Airport (MSP). “FlySmart will reset the bar for great traveler experience and we are proud to have it continue as our official MSP mobile application.”

“We’re excited to team up with SapientNitro and Clear Channel Airports to bring Bing Maps functionality to the new FlySmart app,” said Roberto Bojorquez Alfaro, Program Manager, Bing Maps. “Bing’s airport venue maps provide travelers access to detailed information for restaurants and shops, terminals and gates, baggage claim and more, to help people navigate more smoothly through airports making the feature a natural fit for the app.”

FlySmart provides travelers with everything the airport knows about their travel including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. The application links passengers to other travelers by providing consumer ratings about restaurants, shops and services at the airport.

The new FlySmart app monitors multiple flights across various trips in real-time. When travel details change, FlySmart will notify travelers immediately so they can make the necessary adjustments.

“We are pleased to partner with SapientNitro to deliver the best mobile travel solution for air passengers and airports,” said Toby Sturek, President of Clear Channel Airports group. “FlySmart is another great example of how Clear Channel Airports is providing innovative new ways to connect advertisers with consumers.”

“Clear Channel Airports have great airport relationships and ad sales capabilities allowing us to create the best overall product for travelers by combining FlySmart with the innovative technology behind our goHow application,” said Chris Davey, Head of Global Commerce, SapientNitro. “We’re looking forward to the strategic partnership with Clear Channel Airports to enhance traveler engagement with this ground-breaking airport application.”

The new FlySmart app is now available for free download from iTunes, Google Play and Blackberry App World for consumers using iPhone, Android and Blackberry phones.

Clear Channel Airports is the industry’s premiere airport advertising company in North America. Its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, Clear Channel Airports currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

About SapientNitro
SapientNitroSM, part of Sapient (NASDAQ:SAPE), is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

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TORONTO – APRIL 20, 2012– Sapient (NASDAQ: SAPE), a global marketing and technology services firm, today announced that it has been ranked in the top 20 of the 50 “Best Large Workplaces in Canada” list. This recognition marks the sixth time Sapient has been named a “Best Workplace in Canada.”

The 2012 list was published in a special report in the Globe and Mail on April 19, 2012. Sapient competed with more than 230 organizations for a spot on this prestigious list of Canada’s “Best Large Workplaces,” which constitute organizations with more than 1,000 people employed.

“We are exceptionally proud that Sapient returns to this list year after year,” commented Brad Simms, senior vice president, managing director, Sapient Canada. “It’s great validation for all of us that when you focus on creating an environment that attracts and rewards amazing people who share a common passion for our clients’ success, the results will follow.”

Simms attributed Sapient’s recognition and high ranking on the 2012 list to the company’s continued growth and focus on creating a collaborative work environment where people contribute to and recognize each others’ successes. One of the specific initiatives recognized as a workplace best practice by the Great Place to Work Institute was Sapient’s Mojo Monday, an informal weekly morning gathering where teams come together to share new client work and inspire new ideas.

In Canada, Sapient operates two businesses – SapientNitro and Sapient Global Markets. SapientNitro works with some of Canada’s most respected companies to conceive, build and execute integrated, multi-channel brand experiences that lead to tangible business results. SapientNitro’s team in Canada services clients such as: Chrysler, the Bank of Montreal, Janssen, Inc., among others. Sapient Global Markets works with some of the leading Canadian investment banks, intermediaries, regulators, investment managers and energy and commodity companies to help them adapt to market and regulatory driven change, recognize new markets and revenues and optimize technology and business processes within their operations.

The “Best Workplaces in Canada 2012” list is published as part of a national report developed by The Great Place to Work® Institute. In identifying what makes a great place to work, the Institute looks at five dimensions: credibility, respect, fairness, pride and camaraderie. They researched more than 230 Canadian companies ranging in size from 50 to 50,000 employees from all sectors. The competition process is based on two criteria: two-thirds of the total score comes from a 58-statement survey completed by a random selection of employees, along with their open-ended comments about their organization; the remaining one-third of the score comes from an in-depth review of the organization’s culture, including an evaluation of HR policies and procedures.

About Sapient

Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets and Sapient Government Services fuse insight, creativity and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapient.com.

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Sapient is a registered service mark of Sapient Corporation.

BOSTON – February 27, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE) has been cited as a leader in Forrester Research, Inc.’s February 2012 report: “The Forrester WaveTM: Global Commerce Service Providers, Q1 2012.” The report measures global commerce service providers across 72 criteria, to help companies determine the best service providers to work with as they embark on programs to transform their businesses in the era of agile commerce.

The Forrester report states: “SapientNitro differentiates through a comprehensive set of services including strategy, customer experience design, technology strategy, technical implementation and ongoing managed support services. Sapient’s customers described the firm as having a strong and visionary understanding of the future of multichannel commerce space, with the ability to help them execute.”

Distinguished and recognized for their overall breadth of service offerings, the Leaders cited by Forrester best embody their definition of a global commerce service provider: “They have significant implementation experience around leading eCommerce platforms and related ecosystem technologies, but also possess a range of additional services that are important in delivering a comprehensive set of services to their commerce clients. These firms can extend well beyond the role of systems integrator. They play a critical role in defining the future state of commerce together with their clients.”

Forrester evaluated the strengths and weaknesses of 12 leading global commerce service providers that have proven experience delivering successful multichannel direct-to-consumer or B2B commerce projects. After examining past research, user need assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and classified those criteria into three high-level groupings:

SapientNitro earned the highest scores of all evaluated firms in current offering (4.2 out of 5) and strategy (3.95 out of 5).

“We are honored to be recognized by Forrester Research for our commerce strength,” said Chris Davey, global head of commerce at SapientNitro. “The complexity of today’s commerce technology projects demands integration across all customer touchpoints. It also requires equal parts marketing, design, and technology. We are proud to offer the strategic planning, technological ecosystem, experience design and implementation skills vital to meeting clients’ multi-channel commerce needs.”

To download a copy of the report, visit: http://www.sapient.com/commerce/us.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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NEW DELHI – February 1, 2012 – The ABSOLUT INDIA project by SapientNitro, part of Sapient (NASDAQ: SAPE), makes you sit up and listen. ABSOLUT, a brand credited with some of the most iconic visual imagery in popular culture, now reels you in deeper with its first ever sound-based sensory experience.

An arrangement of India-motif labeled bottles contain quintessential sounds that take participants on an extraordinary Indian Journey. The sounds are triggered by sensors activated when a person walks within range and literally eavesdrops into a bottle.

The “ABSOLUT Blank” installation draws inspiration from the ‘unseen’ -- the Indian ideal of a spiritual quest that is not visual or outward looking, but seeks to create an experience within. Each experience is personal. In creating this installation, SapientNitro innovated using open source micro controllers with custom electronics, ultra-sonic range sensors and monaural speakers. The bottles, ten in all, are mounted on a 17.3 ft 1.2ft shelving structure of wood, glass and resin.

Having showcased the project at the India Art Fair at NSIC Grounds, New Delhi from Jan 25 to Jan 29, 2012, Sohini Pani, Director, Marketing Services, SapientNitro India, said, “ABSOLUT Blank embodies the essence of ABSOLUT. What you make of it is up to you. Keeping this in mind, we created an idea that brings alive the different flavors of our country by taking people through an extraordinary journey of nostalgia and discovery.”

Bikram Basu, Vice President - Marketing, Pernod Ricard India added, “ABSOLUT’s is a creative journey. We now venture to the uncharted, using unique Indian everyday sounds and visualize the ‘unseen’, and discover ourselves. SapientNitro bridges its world of thought and technology to innovate an experience that’s truly ABSOLUT. We love this installation.”

Elucidating the creative thought behind the campaign, Suchitra Gahlot, Creative Director, SapientNitro India said, "The ABSOLUT India Project is truly an experiential work. This sound-based installation of curious Indian sounds relies heavily on a person's interaction to complete the story in the person's head. ABSOLUT is catalytic in enabling creative expression, even in this case the installation crafts a very personal Indian journey for everyone experiencing it. The work made for a fitting debut at the India Art Fair 2012."

View the video at: http://vimeo.com/35560840
Download the video from: http://db.tt/mJynamm7
Download photographs from: http://db.tt/kUtYgJ9Z

Creative Credits
Agency: SapientNitro, India
Creative head- Suchitra Gahlot
Art Director- Sunil Vallu
Concept/ Copywriter- Suchitra Gahlot & Sunil Vallu
Production- Ashish Nagpal
Interaction design- Suchitra Gahlot & Sunil Vallu
Technology- Sunil Vallu
Sound design- Suchitra Gahlot, Antara Aneja & Sunil Vallu
Business Director- Sohini Pani
Account Manager- Ruchika Khanna

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi- channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro 

BOSTON – January 30, 2012 – SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced that it has signed an agreement to become the new agency of record for Bertucci’s, a Massachusetts-based restaurant group known for its signature brick oven cuisine.



SapientNitro’s scope of services will include research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising, media planning and buying, and menu development. SapientNitro will begin working with Bertucci’s to market its new menu, as well as develop an episodic YouTube series featuring new Executive Chef Jeff Tenner.



“We are excited to work with SapientNitro to help evolve our beloved thirty-year-old brand,” said Skip Weldon, SVP Marketing, Bertucci’s. “As our customer base changes, Bertucci’s needs to continue to innovate to stay relevant in the marketplace. Innovation is critical in our marketing communications, and we look to SapientNitro to help lead our brand in connecting with the next generation of Bertucci’s customers. We have been impressed with their knowledge of the market and their ability to turn these insights into compelling creative that will help Bertucci’s become more meaningful to today’s restaurant consumers.

”

Bertucci’s, with nearly 100 restaurants in 10 states, tapped SapientNitro to enhance awareness and sustain relationships with existing customers while introducing the brand to the Millennial generation. SapientNitro will deploy multi-channel marketing strategies based on the pillars of brand authenticity, culinary craftsmanship, local engagement with customers, and a focus on creating a more social shareable experience.



“Bertucci’s is at a pivotal time in its business with a dynamic new head chef and a shifting customer base,” said Eric Healy, Vice President and Business Lead at SapientNitro. “We look forward to integrating strategy, creative and multi-platform technology to help evolve Bertucci’s in a competitive marketplace.”



Bertucci’s will also have access to SapientNitro’s proprietary tool, BridgeTrack, an advertising campaign tracking and measurement platform that enables customers to measure and optimize campaigns in real-time.



About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro. 



About Bertucci’s

Like the original pizzerias and trattorias of Italy, Bertucci's started as a place for friends, family and neighbors to gather. That was in 1981 in Somerville, Massachusetts. And now friends, family and neighbors gather in 95 restaurants in ten states and the District of Columbia. And that's because since 1981, Bertucci's has stayed true to its origins. Honesty and passion are still at the heart of every Bertucci's meal. A passion for flavors, a passion for creativity and a passion for tradition.


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