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SapientNitro North America Boston, United States Advertising / Full Service / Integrated

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Philosophy & Competitive Advantages


Contacts

New Business

Michael Endres
Director, Account Services
Phone: (+1) 917-830-3201
mendres@sapient.com
Gary Koepke
Vice President, Chief Creative Officer North America
Phone: (+1) 617-359-3855
gkoepke@sapient.com

Public Relations

Stacy Simpson
Chief Communications Officer
Phone: (+1) .914.830.8510
stacy.simpson@sapient.com

Team

Number of Employees: 6500
Alan Herrick
President and Chief Executive Officer

Alan Wexler
Sr. Vice President and Managing Dir. North America

Gaston Legorburu
Executive Director, Worldwide Chief Creative Officer
Phone: (+1) 305 253 0100
glegorburu@sapient.com
Bill Kanarick
Chief Marketing Officer

Michael Endres
Director, Account Services
Phone: (+1) 917-830-3201
mendres@sapient.com
Alan Schulman
VP, Regional Creative Director
Phone: (+1) (212) 206 1005
aschulman@sapient.com
Gary Koepke
Vice President, Chief Creative Officer North America
Phone: (+1) 617-359-3855
gkoepke@sapient.com
Stacy Simpson
Chief Communications Officer
Phone: (+1) .914.830.8510
stacy.simpson@sapient.com

Campaigns

  • Advertiser: Loblaw Brands Ltd.
  • Brand: President's Choice
  • Name: Crave More
  • Advertiser: Bacardi
  • Brand: Grey Goose Vodka
  • Name: The Gift
  • Advertiser: Fisher Island Realty Sales
  • Brand: Palazzo del Sol
  • Name: The Palazzo del Sol Experience
  • Advertiser: Fiat
  • Brand: Fiat 500X
  • Name: From A to X
  • Advertiser: Avon Products, Inc
  • Brand: Avon
  • Name: Avon.com Website Redesign
  • Advertiser: Abbott
  • Brand: Abbott
  • Name: Chicago Marathon Brand Launch
  • Advertiser: The Royal Bank of Scotland
  • Brand: The Royal Bank of Scotland
  • Name: RBS Digital Brand Revitalization
  • Advertiser: Northwestern University
  • Brand: Kellogg School of Management
  • Name: Growth Minded
  • Advertiser: Borgata Hotel Casino & Spa
  • Brand: Borgata Hotel Casino & Spa
  • Name: Borgata, Now That's A Win
  • Advertiser: Abbott
  • Brand: Abbott
  • Name: Abbott Channel
  • Advertiser: Dunkin' Donuts
  • Brand: Dunkin' Donuts
  • Name: DDTyme
  • Advertiser: Halo Purely for Pets
  • Brand: Halo Purely for Pets
  • Name: Feed it Forward
  • Advertiser: Cinemax
  • Brand: The Knick
  • Name: The Knick Surgeon's Box
  • Advertiser: SapientNitro / FuseProject / Briggo
  • Brand: Briggo
  • Name: Briggo Coffee Haus
  • Advertiser: Dodge
  • Brand: Dodge Durango
  • Name: 2014 Dodge Durango Reveal
  • Advertiser: Dunkin’ Brands International
  • Brand: Dunkin' Donuts
  • Name: Dunkin’ Brands LeBron James International
  • Advertiser: Lebron James
  • Brand: Lebron James
  • Name: LebronJames.com
  • Advertiser: Activision
  • Brand: Skylander's
  • Name: Skylander's Spyro's Adventure
  • Advertiser: Hermès
  • Brand: Hermès
  • Name: A Man's World
  • Advertiser: Fiat/Chrysler
  • Brand: FIAT 500e
  • Name: FIAT 500e Environmentally Sexy
  • Advertiser: End It Movement
  • Brand: End It Movement
  • Name: Trafficking In Traffic
  • Advertiser: Activision
  • Brand: Call of Duty: Black Ops II
  • Name: Black Ops II Launch Campaign
  • Advertiser: Project Rocket - anti bullying initiative
  • Brand: Earphone Bully
  • Name: Earphone Bully
  • Advertiser: ESPN, Inc.
  • Brand: X Games
  • Name: X Games Digital Launch Campaign
  • Advertiser: Pernod-Ricard
  • Brand: Absolut Vodka
  • Name: Absolut India
  • Advertiser: Mars, Inc.
  • Brand: Dove
  • Name: Dove Case Study
  • Advertiser: Hoosier Lottery
  • Brand: Hoosier Lottery
  • Name: Hoosier Lottery
  • Advertiser: Fiat
  • Brand: Fiat
  • Name: Fiat 500 Abarth
  • Advertiser: Visit Florida
  • Brand: VISIT FLORIDA
  • Name: Fly South This Winter Taxi Toppers
  • Advertiser: SapientNitro + SecondStory
  • Brand: HERMÈS INTERNATIONAL
  • Name: A Man’s World Miami and Hermes Beverly Hills
  • Advertiser: Homer TLC, Inc.
  • Brand: The Home Depot
  • Name: The Home Depot Appliance Experience
  • Advertiser: Coca-Cola Company
  • Brand: vitaminwater
  • Name: #makeboringbrilliant
  • Advertiser: Avon Products, Inc
  • Brand: Avon
  • Name: Avon Mobile Brochure
  • Advertiser: Foot Locker
  • Brand: Foot Locker
  • Name: Sneakerpedia
  • Advertiser: Unilever
  • Brand: Unilever
  • Name: Share Happy - Unilever
  • Advertiser: Coca-Cola Company
  • Brand: Powerade
  • Name: Keep Playing - Powerade
  • Advertiser: Regions Financial Corporation
  • Brand: Regions Bank
  • Name: Green Light
  • Advertiser: Manipal University
  • Brand: Manipal University
  • Name: Manipal.edu
  • Advertiser: The Blight Authority
  • Brand: The Blight Authority
  • Name: The Blight Authority: Changing Blight to Bright
  • Advertiser: Ferrari
  • Brand: Farrari 458 Speciale
  • Name: 458 Speciale
  • Advertiser: Sony Mobile
  • Brand: Sony Xperia Z2
  • Name: Slow Dogs
  • Advertiser: Visit Florida
  • Brand: Visit Florida
  • Name: VisitFlorida.com Redesign
  • Advertiser: Save the Children
  • Brand: Save the Children
  • Name: Get Ready Get Safe
  • Advertiser: Johnson & Johnson Corporation
  • Brand: Johnson Baby
  • Name: Family Arms
  • Advertiser: Webster Financial Corp.
  • Brand: Webster Bank
  • Name: What Matters Most
  • Advertiser: Ferraro USA
  • Brand: Nutella USA
  • Name: Nutella & Social Media: A Perfect Pairing
  • Advertiser: Canada Pension Plan Investment Board
  • Brand: Canada Pension Plan Investment Board
  • Name: Canada Pension Plan Investment Board Website Redesign
  • Advertiser: Panera Bread Company
  • Brand: Panera Bread
  • Name: Panera Bread Website Redesign
  • Advertiser: Mohegan Sun
  • Brand: Mohegan Sun
  • Name: Casino Digital Wayfinding
  • Advertiser: Chrysler Group LLC
  • Brand: Jeep, FIAT, Chrysler, Ram Truck
  • Name: Chrysler Group Mobile Brand Websites Redesign
  • Advertiser: SapientNitro
  • Brand: DROPCast
  • Name: Tinder + Cosmopolitan’s Rules of Dating = Location-Based Marketing
  • Advertiser: Unilever
  • Brand: Axe
  • Name: AXE Matte Effect
  • Advertiser: Verizon Wireless
  • Brand: Verizon Wireless
  • Name: Stop Motion Studio
  • Advertiser: Hartford Funds
  • Brand: Hartford Funds
  • Name: The New Face of Global
  • Advertiser: Boehringer
  • Brand: Buscopan
  • Name: Untie the Knots
  • Advertiser: Chrysler Group LLC
  • Brand: Jeep USA
  • Name: 30 Miles of Freedom Contest
  • Advertiser: Chrysler Group LLC
  • Brand: Fiat
  • Name: FIAT Italian Masterpiece
  • Advertiser: NBC Universal
  • Brand: MSNBC
  • Name: MSNBC New Digital Experience

Awards

Award Distinction Category Brand Year
AdAge BtoB Best Awards Best Branded App Branded App Avon 2015
Creative Media Awards Best in Social Media Social Media Sky Rainforest Rescue 2015
Cynopsis Media - The Social Good Awards Honorable Mention Best Spot (30 Seconds or less) | Nonprofit / Corporate Partnership Halo Purely for Pets 2015
Adweek Project Isaac Awards Silver Media - Sports marketing invention X Games 2014
Adweek Project Isaac Awards Winner Digital - Web Video Invention Chrysler Group LLC 2014
Adweek Project Isaac Awards Silver Marketing & Advertising - Retail Invention Briggo 2014
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Finalist Certificate Use of Medium - Point of Purchase The Home Depot 2014
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Silver Medallion Use of Medium - Guerilla / Alternative Media End It Movement 2014
Brand Republic Digital Award Highly Commended Specialist Sector - Creative Technology Standard Chartered Bank 2014
Brand Republic Digital Award Strategy Sector - Social Institute of Contemporary Arts 2014
CLIO Image Out of Home / Ambient Luxottica Group 2014
CLIO Image Best Apps Apps Avon 2014
CLIO Sport Awards Silver Digital/Social/Apps/Media/News/National X Games 2014
Communication Arts Non-Traditional Advertising Fiat 2014
Communications Arts Design Self Promotion (Series) The Ad Club 2014
Dadi Awards Winner Financial Services Website, App or Campaign NatWest 2014
DigiDay Mobile Awards Best Mobile Website Best Mobile Website Jeep, FIAT, Chrysler, Ram Truck 2014
Digiday Retail Awards Best Digital Retail Environment, In-store The Home Depot 2014
Digiday Retail Awards Best Digital Retail Environment, In-store Best Digital Retail Environment, In-store Luxottica Group 2014
Digiday Retail Awards Best M-Commerce Experience Best M-Commerce Experience Briggo 2014
Digiday Retail Awards Best In Show - Judges' Pick Best M-Commerce Experience Briggo 2014
Digital Impact Awards Gold Best Use of Digital in the Financial Services NatWest 2014
Digital Impact Awards Silver Best Use of Digital in the Financial Services NatWest 2014
Effie North America Awards Gold Effie Leisure Products & Services Activision Publishing Inc. 2014
HOW International Design Awards Merit Award Advertising (Interactive or Printed) Axe 2014
HOW International Design Awards Merit Award Editorial - Covers & Jackets | Identity | Illustration The Ad Club 2014
HOW International Design Awards Merit Award 3D Objects Performing Arts Company 2014
HOW International Design Awards Merit Award Advertising (Interactive or Printed) Hartford Funds 2014
Interaction Awards/IXDA 2013 Best in Category Disrupting Public Health England 2014
International ANDY Awards Bronze Communication Products and Services / Promotional Items SapientNitro 2014
Kyorrius Awards Winner Digital/Mobile Marketing/Mobile Interaction & Experience X Games 2014
Mediapost Digital Out-of-Home Awards Winner Platforms: Integration with Social Media SapientNitro 2014
OMMA Awards OMMA Award Online Advertising Creativity: Social: Use of Fan Page Nutella USA 2014
OMMA Awards OMMA Award Web site Excellence: Automotive Harley-Davidson 2014
Premios Lusos Bronze Filme para Web Sony Xperia Z2 2014
Red Dot Communication Design Outstanding Design Quality Design Quality Huge Boss 2014
Telly Awards Silver Telly Award OV23: Internet / Online Video - Travel / Tourism | VI38: Internet / Online Programs, Segments or Promotional Pieces - Travel / Tourism Tourism Tropical North Queensland 2014
Telly Awards Silver Telly Award Commercial - CR3: Regional TV & Multi-Market Cablet - Automotive | Commercial - CR21: Regional TV & Multi-Market Cable - Insurance Royal Automotive Club of Queensland 2014
Telly Awards Silver Telly Award Internet Online Commercial - Financial Services/Banking Regions Bank 2014
Telly Awards Bronze Telly Award Vl1: Internet/Online Programs, Segments, or Promotional Pieces - Automotive FIAT 500e 2014
The APPY Awards WINNER Sports X Games 2014
The LOVIE Awards Bronze Website Health & Fitness Website Single Health & Fitness Public Health England 2014
The LOVIE Awards Bronze Website Best Practices Website Craft Best Practices Marks & Spencer 2014
The LOVIE Awards Bronze Website Art Website Single Art Institute of Contemporary Arts 2014
The Mobius Advertising Awards SECOND PLACE - CERTIFICATE FOR OUTSTANDING OUTDOOR Outdoor / Out of Home - Branding (Self Promotion) Adobe Max 2014
The Mobius Advertising Awards Second Place - Certificate for Outstanding Creativity New Media - Social Media - General Recreation, Tourism Hoosier Lottery 2014
The Mobius Advertising Awards Second Place - Certificate for Outstanding Creativity Outdoor - Out of Home - Non Digital - General - Charitable End It Movement 2014
The One Show Merit Award Interactive - Data and Human Experience / Data-focused Design The Home Depot 2014
The Webby Awards Official Honoree Social - Entertainment vitaminwater 2014
The Webby Awards Nominee | Official Honoree Travel & Adventure | Branded Entertainment Unscripted Tourism Tropical North Queensland 2014
The Webby Awards Official Honoree Mobile & Apps / Travel / Handheld Devices Star Alliance 2014
The Webby Awards Official Honoree Web: Travel Palms Casino Resort 2014
The Webby Awards Official Honoree Interactive Advertising & Media: Integrated Campaigns Hoosier Lottery 2014
The Webby Awards WINNER Mobile & Apps: Handheld Devices: Events X Games 2014
The Webby Awards Official Honoree Mobile & Apps - Handheld Devices: Shopping Briggo 2014
United Nations Award Third Prize Award Public Service Announcements Promotion of Peace & Human Rights End It Movement 2014
W3 Awards / The W³ Awards Silver Integrated Campaign -- Banking/ Bill Paying | Integrated Campaign -- Financial Services Webster Bank 2014
W3 Awards / The W³ Awards Silver Marketing – Integrated Campaign – Consumer Goods Axe 2014
W3 Awards / The W³ Awards Silver General Website - Charitable Organizations, Non-Profit | General Website - Corporate Social Responsibility The Blight Authority 2014
W3 Awards / The W³ Awards Gold | Silver Social Content - Activism | Social Media Charitable Organizations / Non-Profit Sky Rainforest Rescue 2014
W3 Awards / The W³ Awards Gold | Silver WF8: Website Features - User Experience | WG73: General Website Categories - Self Promotion SapientNitro.com 2014
W3 Awards / The W³ Awards Gold | Silver Video – Branded Content – Business to Consumer | Video — Web Video — Comedy Series Regions Bank 2014
W3 Awards / The W³ Awards Silver Social Content - Social Presence Nutella USA 2014
W3 Awards / The W³ Awards Silver Innovative / Experimental Banking / Bill Paying NatWest 2014
W3 Awards / The W³ Awards Best In Show | Gold | Silver Websites – General – Television | Websites – General – News | Websites – General – Politics MSNBC 2014
W3 Awards / The W³ Awards Silver Web Video - Interactive Video McLaren 2014
W3 Awards / The W³ Awards Silver Social – Social Content – Promotions and Contests | Video – Branded Content – Promotional/Branding Jeep USA 2014
W3 Awards / The W³ Awards Gold | Silver Websites – Features – Video or Motion Graphics | Websites – General – Automotive Harley-Davidson 2014
W3 Awards / The W³ Awards Best In Show Marketing – Environmental/Experiential – Automotive Fiat 2014
W3 Awards / The W³ Awards Silver SC4: Social Content - Promotions and Contests | WM27-5: Environmental / Experiential - Automotive Farrari 458 Speciale 2014
W3 Awards / The W³ Awards Silver Marketing – Viral – Automotive Chrysler Group LLC 2014
W3 Awards / The W³ Awards Silver General Website - Banking / Bill Paying Canada Pension Plan Investment Board 2014
W3 Awards / The W³ Awards Silver Social Content - Sports Callaway Golf 2014
W3 Awards / The W³ Awards Gold Marketing -- Environmental/Experiential – Food and Beverage Briggo 2014
W3 Awards / The W³ Awards Silver General Websites - Corporate Social Responsibility Activision Publishing Inc. 2014
Pixel Awards Travel Award Winner Travel Palms Casino Resort 2013
Pixel Awards People's Champ Award Sports ESPN 2013
Pixel Awards People's Champ Award Commerce Crabtree & Evelyn 2013
Cannes Lions International Festival of Creativity Silver Lion Use of Live Shows/Concerts/Festivals Fiat 2014
International ANDY Awards Bronze Communication Products and Services SapientNitro 2014
The New York Festivals International Advertising Awards in All Media UNDPI Third Prize Award Promotion of Peace & Human Rights End It Movement 2014
The Mobius Advertising Awards Certificate Charitable / Non-Profit Organizations End It Movement 2013
The Mobius Advertising Awards Certificate Recreation, Leisure & Travel Hoosier Lottery 2013
ARF David Ogilvy Awards Gold Research for Hunts Crash Test Kitchen campaign Conagra Foods 2012
Cannes Lions International Festival of Creativity Radio Lions Craft, Best use of Music / Sound Design Earphone Bully 2012
CLIO Awards Gold Microsite / Website Foot Locker 2012
Creativity International Awards Platinum Award Absolut Vodka 2012
Creativity Print and Packaging Gold Corporate Identity, Self Promotion/ Book of 12 2012
EFFIE India Bronze Digital Advertising - Online / Mobile Communication Sprite Crikwet campaign; The Coca-Cola Company 2012
GoaFest Gold Creative Abby Environment Design Absolut Vodka 2012
GoaFest Silver Creative Abby Craft and Design category Absolut Vodka 2012
Interactive Media Awards Best In Class Celebrity / Fan website - Lebron James LRMR Marketing 2012
Interactive Media Awards Best In Class Beauty and Cosmetics Maybelline New York 2012
MIXX Award Bronze Campaign and Product Launch Chrysler Group LLC, FIAT 500 ABARTH 2012
OMMA Awards Website Excellence Entertainment WWE - World Wrestling Entertainment 2012
OMMA Awards Website Excellence Entertainment Games Activision: Call of Duty MW3 2012
Revolution Awards Gold Best Use of Consumer Engagement Foot Locker 2012
Spikes Asia Advertising Festival Silver Spike Radio - sound design for Earphone Bully anti bullying initiative 2012
Spikes Asia Advertising Festival Silver Spike Digital Interative Tools for Earphone Bully anti bullying initiative 2012
The Mobius Advertising Awards Certificate New Media: Personal Care Products Maybelline New York 2012
The Mobius Advertising Awards Certificate Integrated Campaigns: Recreation, Leisure & Travel Vail Resorts 2012
The One Show Silver Brand Transformation Foot Locker 2012
The One Show Silver Pencil Brand Transformation / Single Foot Locker 2012
W3 Awards / The W³ Awards Silver Integrated Campaign Fiat 500 Abarth 2012
W3 Awards / The W³ Awards Silver Social Campaign Regions Bank 2012
W3 Awards / The W³ Awards Silver Experimental / Innovative Absolut Vodka 2012
W3 Awards / The W³ Awards Gold Paddle Pop.com Gaming Website Unilever Paddle Pop 2012
W3 Awards / The W³ Awards Gold Integrated Campaign FootLocker Art Prize AUSTRALIA 2012
Cannes Lions International Festival of Creativity Silver Lion Cyber Auto Trader 2010
D&AD Awards / Yellow Pencil 2 Black Pencil Direct Advertising and Integrated Advertising Queensland Tourism "Best Job in the World" 2010

Clients

Advertiser Brand Business Sector Type of Work since
Coca-Cola Company Coca-Cola Company Soft Drinks, Tonics
DaimlerChrysler Chrysler Automotive
Foot Locker Foot Locker Apparel & Accessories Stores
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
2000
Sprint Nextel Corporation Sprint Personal Wireless Communication
Activision Call of Duty, Modern Warfare Media, Publishing & Production
  • Web Site
  • Social Media
Dunkin' Donuts Dunkin' Donuts Restaurants & Fast Food
  • Interactive Kiosk
  • Promotion & Event
ESPN, Inc. XGames Media, Publishing & Production
  • Web Site
  • Promotion & Event
General Mills, Inc. General Mills
Harley-Davidson, Inc. Harley-Davidson
L'Oréal L'Oreal Kerastase & Shu Uemura, Maybelline, L'Oreal Paris
National Association for Stock Car Racing NASCAR
  • Interactive
Staples Staples
Sunglass Hut Sunglass Hut
Unilever Multiple Brands