iris Worldwide, London Follow Update

  • iris Towers 185 Park Street
  • London SE1 9DY
  • United Kingdom
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Johnnie Walker - "Join the Pact " - iris Worldwide

  • Join the Pact
  • Johnnie Walker
  • Diageo
  • iris Worldwide
  • Singapore
  • Join the Pact
Product CategoryAlcoholic
Media TypeWeb Film / Viral
Length40 Seconds
#imNOTdriving

Story

With Sergio Perez and our long standing Responsible Drinking ambassador Mika Hakkinen, we rebooted the 'Join the Pact' platform that encourages people to commit to never drink and drive. A global PR launch around the Singapore GP announced the new digital meme of #imNOTdriving and Johnnie Walker's commitment to give those who sign up to the cause One Million Kilometers of safe rides home - through taxis, trains, buses and even ride homes from celebrities or the F1 stars themselves. 


PR Value of over $1,000,000 from the #imNOTdriving launch at Singapore GP