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RU Thinking About It? - "RU Thinking About It? " - iris Worldwide

  • RU Thinking About It?
  • RU Thinking About It?
  • COI / Department for Education and Skills
  • iris Worldwide
  • United Kingdom
  • RU Thinking About It?
Product CategoryPublic Safety, Health & Hygiene
Date of First Broadcast/PublicationJune 2009
Media TypePrint

Story

To reduce the rates of teenage pregnancy in the UK through making information and advice more readily accessible / understandable to young people.

Concept

Sex. RU Thinking About it Enough?

Targeted propositions aimed at brands that are relevant to young people

Campaigns were developed jointly through the brand owner to deliver messages about sex, sexual health and contraception.

Problem

Teenagers won't listen to the Government, but they will listen to brands that they already have some kind of affinity with.

 

Teenagers won'y go too far out of their way to find things out that they are unsure, or even concerned about.