To reduce the rates of teenage pregnancy in the UK through making information and advice more readily accessible / understandable to young people.
Sex. RU Thinking About it Enough?
Targeted propositions aimed at brands that are relevant to young people
Campaigns were developed jointly through the brand owner to deliver messages about sex, sexual health and contraception.
Teenagers won't listen to the Government, but they will listen to brands that they already have some kind of affinity with.
Teenagers won'y go too far out of their way to find things out that they are unsure, or even concerned about.