Agency Profile

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iris Worldwide, London

  • iris Towers 185 Park Street
  • London SE1 9DY
  • United Kingdom
  • Phone: (+44) (0) 20 7654 7900
  • Fax: (+44) (0) 20 7654 7901

Philosophy & Competitive Advantages

WE BUILD PARTICIPATION BRANDS

Consumers in the networked world want more than just a credible choice in the category.

They need brands to improve and enhance their relationship with it – what it’s like to consider, research, shop, transact and experience…to participate in that category as a customer.

But they’re also looking for brands to transcend that category role and play a more meaningful one by participating authentically and provocatively in consumer culture.

Participation Brands are brands that are doing both – and driving higher levels of involvement, salience and performance as a result. And we’re helping to create new ones and unleash potential ones in many different categories and cultures around the world. 

Network Description

A networked agency for a networked age.

The iris network has been built around client needs from day one. It’s never been about flags on a map, it’s about being in places where we add value for our clients’ business. And flags on a map are not required to reach all parts of the Globe. We never build an agency and expect clients to come. We ‘build to order’ to keep overheads low and deliver the best value pricing in the market. 

We are 100% privately owned. As a large independent, we occupy a unique position in the agency market place, offering clients the best of both worlds. We’re not beholden to shareholders or a holding company and can be flexible around remuneration, value-add services, and investing ahead of the curve for our clients.

 

As owner-managers, we have a vested interest in the success of our client’s business so we always go the extra mile to deliver. 

Contacts

Paul Bainsfair
Chairman

Steve Bell
CEO, Europe
Phone: (+44) (0) 20 7654 7900
steve.bell@iris-worldwide.com
Ian Millner
Global CEO
Phone: (+44) (0) 20 7654 7900
ian.millner@iris-worldwide.com
Ian Millner
Global CEO
Phone: (+44) (0) 20 7654 7900
ian.millner@iris-worldwide.com

Public Relations

Juli Nightingale
Global PR DIrector
Phone: (+44) (0) 207 654 7900
julia.nightingale@iris-worldwide.com
Dan Saxby
CEO London
Phone: (+44) (0) 20 7654 7900
dan.saxby@iris-worldwide.com

Personnel

Number of Employees: 1000
Joanna Holliday
Agency Marketing Manager
Phone: (+44) (0) 20 7654 4710
joanna.holliday@iris-worldwide.com
Paul Bainsfair
Chairman

Steve Bell
CEO, Europe
Phone: (+44) (0) 20 7654 7900
steve.bell@iris-worldwide.com
Ian Millner
Global CEO
Phone: (+44) (0) 20 7654 7900
ian.millner@iris-worldwide.com
Ian Millner
Global CEO
Phone: (+44) (0) 20 7654 7900
ian.millner@iris-worldwide.com
Juli Nightingale
Global PR DIrector
Phone: (+44) (0) 207 654 7900
julia.nightingale@iris-worldwide.com
Dan Saxby
CEO London
Phone: (+44) (0) 20 7654 7900
dan.saxby@iris-worldwide.com

Campaigns

Awards

award Distinction Category Brand Year
MAA Best Award Best digital innovation within a campaign MINI 2014
Young Director Award 1st Prize Award Charity Asia Pacific UNICEF 2014
Campaign - Ad of the day Domino's Pizza 2013
Campaign - Ad of the day Domino's Pizza 2013
FWA Mobile Site of the day MINI 2013
Lovie Award GOLD Integrated Mobile Experience MINI 2013
Lovie Award BRONZE Branded Category adidas 2013
Lovie Award BRONZE Branded Game or Application Sony 2013
Lovie Award SILVER Social Media Marketing adidas 2013
Lovie Award GOLD Experimental & Innovation adidas 2013
D&AD Awards / Yellow Pencil Yellow Pencil Packaging Design Heineken 2012
Chip Shop Awards Chip Business to Business Advert Parcelforce 2012
Chip Shop Awards Chip Best new product idea Crunchie 2012
Chip Shop Awards Chip Best Charity Advert Alzheimer's Society 2012
Chip Shop Awards Vinegar Best Politically Incorrect Kit Kat 2011
Integrated Marketing Communications European Awards (formerly PMC Awards) / IMC European Awards Bronze Cause or Charity/Non-profit Marketing Highways Agency 2009
Integrated Marketing Communications European Awards (formerly PMC Awards) / IMC European Awards Bronze Cause or Charity/Non-profit Marketing Highways Agency 2009
Integrated Marketing Communications European Awards (formerly PMC Awards) / IMC European Awards Bronze Cause or Charity/Non-profit Marketing Highways Agency 2009
Eurobest Eurobest Bronze Corporate Communication Sony Ericsson 2006
Eurobest Shortlist Corporate Communication Sony Ericsson 2006

Clients

Advertiser Brand Business Sector Type of Work since
adidas adidas Running Apparel, Fashion & Footwear
Bacardi Brown Forman Jack Daniels Spirits, Fortified Wines
Barclaycard Barclaycard Credit Cards
Breast Cancer Care Breast Cancer Care Institutional/Public Interest/Non-Profit Org.
Coca-Cola Company Multiple Brands Non-Alcoholic
COI Communications Various Institutional/Public Interest/Non-Profit Org.
Dairy Crest Group plc Clover Food
Dairy Crest Group plc Frijj Non-Alcoholic
Dairy Crest Group plc Milk & More Retail, Distribution & Restaurants
Diageo Guiness Beers, Ciders, Lagers
Diageo Johnnie Walker Spirits, Fortified Wines
France Télécom Orange Telecommunications Services
Heineken Heineken Beers, Ciders, Lagers
Kellogg Company Various Food
Philips Consumer Lifestyle Consumer Electronics & Audio-Visual
Philips Consumer Lifestyle Home Appliances, Furniture & Gardening
Philips Lighting Household Products & Maintenance
Shell Shell Energy Production, Raw Materials & Minerals
Sony Ericsson Global Sony Ericsson Mobile Telephone & Pager Sets
Sony Ericsson UK Sony Ericsson Mobile Telephone & Pager Sets
Treasury Wines Lindemans Wines, Champagnes
Unilever Multiple Brands Hygiene & Personal Care Products
Unilever Multiple Brands Non-Alcoholic
Unilever Multiple Brands Food
Unilever Multiple Brands Food
Volkswagen Commercial Vehicles Automotive