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Droga5, New York

  • 400 Lafayette Street 5th Floor
  • New York, New York 10003
  • United States
  • Phone: (+1) 917 237 8888
  • Fax: (+1) 917 237 8889

Philosophy & Competitive Advantages

Droga5 was founded with a simple yet ambitious mission: to help build and sustain the most influential businesses and brands of the 21st century.  Our inidividual goal for every client is effectiveness, and we strive to achieve that through campaigns that influence culture. It is influence that leads to game-changing business results.

Personnel

Number of Employees: 230

Campaigns

  • Advertiser: Chobani, Inc.
  • Brand: Chobani
  • Name: How Matters
  • Advertiser: Scottish & Newcastle
  • Brand: Newcastle Brown Ale
  • Name: No Bollocks
  • Advertiser: Harry's
  • Brand: Harry's
  • Name: National Shave Day
  • Advertiser: Moët Hennessy
  • Brand: Hennessy
  • Name: Wild Rabbit
  • Advertiser: Motorola
  • Brand: Motorola
  • Name: Lazy Phone
  • Advertiser: Coca-Cola Company
  • Brand: Diet Coke
  • Name: Stay Extraordinary
  • Advertiser: Coca-Cola Company
  • Brand: Coke Zero
  • Name: Enjoy Everything
  • Advertiser: Spotify
  • Brand: Spotify
  • Name: For Music
  • Advertiser: The United Nations
  • Brand: United Nations
  • Name: I Was Here
  • Advertiser: Stealth
  • Brand: Puma
  • Name: Usain Bolt
  • Advertiser: Stealth
  • Brand: Puma
  • Name: evoSPEED 2012
  • Advertiser: Stealth
  • Brand: Puma
  • Name: PumaSocial
  • Advertiser: Stealth
  • Brand: Puma
  • Name: L.I.F.T. - Puma
  • Advertiser: Ecko Unlimited
  • Brand: Ecko/Marc Ecko
  • Name: Stillfree
  • Advertiser: Ecko Unlimited
  • Brand: Ecko/Marc Ecko
  • Name: Stillfree
  • Advertiser: New York City Department of Education
  • Brand: New York City Department of Education
  • Name: Million
  • Advertiser: TracFone
  • Brand: Net10
  • Name: Microwave
  • Advertiser: Jewish Council for Education & Research
  • Brand: Jewish Council for Education and Research
  • Name: The Great Schlep
  • Advertiser: New York City Department of Education
  • Brand: New York City Department of Education
  • Name: Million
  • Advertiser: Jewish Council for Education & Research
  • Brand: The Great Schlep
  • Name: The Great Schlep
  • Advertiser: Stealth
  • Brand: Puma Bodywear
  • Name: Puma Index
  • Advertiser: Kraft Foods, Inc.
  • Brand: Athenos
  • Name: YiaYia
  • Advertiser: Stealth
  • Brand: Puma
  • Name: Faas Lab
  • Advertiser: TracFone
  • Brand: NET10
  • Name: No Evil
  • Advertiser: Puma
  • Brand: Puma
  • Name: Hardchorus
  • Advertiser: UNICEF
  • Brand: UNICEF
  • Name: Tap Project
  • Advertiser: Prudential Financial, Inc.
  • Brand: Prudential
  • Name: Bring Your Challenges
  • Advertiser: UNICEF
  • Brand: UNICEF Tap Project
  • Name: The power of a glass
  • Advertiser: Kraft Foods, Inc.
  • Brand: MilkBite
  • Name: Mel
  • Advertiser: Microsoft
  • Brand: Bing
  • Name: Decode Jay-Z
  • Advertiser: Virgin Atlantic
  • Brand: Virgin Atlantic
  • Name: Together
  • Advertiser: UNICEF
  • Brand: UNICEF
  • Name: Celebrity Tap

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Website Prudential Financial 2014
Cannes Lions International Festival of Creativity Integrated Bronze Lion Prudential 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Films Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Film Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Film Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Integrated Silver Lion Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Social Video Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Influencer/Celebrity/Blogger Outreach Program Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Copy/Editorial Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Storytelling Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Gold Lion Foods & Drinks Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Use of Social Platforms Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Audience Targeting/Engagement (incl. social listening and conversational insight) Honey Maid 2014
Cannes Lions International Festival of Creativity Silver Lion Other Consumer Goods Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Gold Lion Food & Nutrition Honey Maid 2014
D&AD Awards / Yellow Pencil Yellow Pencil Cinematography for Film Advertising Hennessy 2014
D&AD Awards / Yellow Pencil Yellow Pencil Direct Response/Ambient New Museum 2014
D&AD Awards / Yellow Pencil Nomination Direction for Film Advertising Hennessy 2014
D&AD Awards / Yellow Pencil Nomination Cinematography for Film Advertising Hennessy 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Bronze Pencil Experiential New Museum 2014
The One Show Bronze Pencil Experiential New Museum 2014
The One Show Silver Pencil Consumer Campaign Newcastle Brown Ale 2014
The One Show Silver Pencil Consumer Campaign Newcastle Brown Ale 2014
The One Show Silver Pencil Scriptwriting Newcastle Brown Ale 2014
The One Show Silver Pencil Scriptwriting Newcastle Brown Ale 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Bronze Pencil Single Newcastle Brown Ale 2014
The One Show Bronze Pencil Single Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Titanium Lion Prudential Financial 2013
The One Show Gold Pencil Promotional Items - Single or Campaign Help Remedies 2013
The One Show Gold Pencil Promotional Items - Single or Campaign Help Remedies 2013
The One Show Gold Pencil Promotional Items - Single or Campaign Help Remedies 2013
The One Show Bronze Pencil Consumer Campaign Prudential 2013
The One Show Bronze Pencil Consumer Campaign Prudential 2013
The One Show Bronze Pencil Consumer Campaign Prudential 2013
The One Show Gold Pencil Single or Campaign Help Remedies 2013
The One Show Gold Pencil Single or Campaign Help Remedies 2013
The One Show Gold Pencil Single or Campaign Help Remedies 2013
Cannes Lions International Festival of Creativity Grand Prix for Good Help Remedies 2012
Cannes Lions International Festival of Creativity Grand Prix Direction Puma 2011
Cannes Lions International Festival of Creativity Titanium Lion Bing 2011
Cannes Lions International Festival of Creativity Integrated Grand Prix Bing 2011
Cannes Lions International Festival of Creativity Grand Prix Stunts & live advertising Bing 2011
Cannes Lions International Festival of Creativity Titanium Lion The Great Schlep 2009
Cannes Lions International Festival of Creativity Titanium Lion New York City Department of Education 2008
Cannes Lions International Festival of Creativity Titanium Lion 2007
Cannes Lions International Festival of Creativity Titanium Lion World Water Day 2007
Cannes Lions International Festival of Creativity Grand Prix Viral Marketing: Viral Video Ecko/Marc Ecko 2006

Clients

Advertiser Brand Business Sector Type of Work since
American Express American Express Banking, Finance, Law & Insurance
Chobani, Inc. Chobani Food
Coca-Cola Company Coke Zero Non-Alcoholic
Coca-Cola Company Diet Coke Non-Alcoholic
Coca-Cola Company SmartWater Mineral, Sparkling & Bottled Waters
Google Motorola Mobile Telephone & Pager Sets
Heineken Newcastle Alcoholic
Kraft Foods, Inc. Athenos Food
Kraft Foods, Inc. Cracker Barrel
Moët Hennessy Hennessy Alcoholic
Mondelez International belVita Food
Mondelez International Honey Maid Food
Spotify Spotify
The United Nations World Humanitarian Day
Under Armour Under Armour Apparel, Fashion & Footwear
UNICEF Tap Project
Kraft Athenos Food
Method Method Household Products & Maintenance
Microsoft Bing Search Engines
New Museum New Museum Museums & Monuments
Prudential Financial, Inc. Prudential Financial, Inc. Banking & Financial Services, Investments, Stock Brokers
UNICEF Tap Project Charities, Foundations, Volunteers