Agency Profile

Droga5 New York, United States Full Service

Philosophy & Competitive Advantages

Droga5 was founded with a simple yet ambitious mission: to help build and sustain the most influential businesses and brands of the 21st century. Our inidividual goal for every client is effectiveness, and we strive to achieve that through campaigns that influence culture. It is influence that leads to game-changing business results.

Contacts

Public Relations

Marianne Stefanowicz
Global Head of Communications

Team

Number of Employees: 500
David Droga
Creative Chairman & Founder

Christopher Wollen
Head of Business Development

Sean Lackey
New Business Director

Judd Merkel
Global CFO

Susie Nam
Chief Operation Officer

Ted Royer
Chief Creative Officer
Phone: (+1) 917.237.8888
Erika Kipreos
Head of HR, Office Services and Facilities

Sally-Ann Dale
Chief Creation Officer

Marianne Stefanowicz
Global Head of Communications

Scott Waldbaum
Global General Counsel

Jonny Bauer
Global Chief Strategy Officer

Amir Feder
Chief Financial Officer

Duncan Marshall
Partner-ECD, Entertainment

Sarah Thompson
Global & New York CEO
Phone: (+1) 212 812 6600

Campaigns

  • Advertiser: Johnsonville Sausage LLC
  • Brand: Johnsonville
  • Name: We don't make sausage. We make family. And sausage.
  • Advertiser: Mondelez International
  • Brand: Honey Maid
  • Name: Share S'more
  • Advertiser: Reckitt Benkiser
  • Brand: Clearasil
  • Name: Let's Be Clear
  • Advertiser: Google
  • Brand: Google Android
  • Name: Leap Second
  • Advertiser: Georgia-Pacific
  • Brand: Dixie
  • Name: Be More Here
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: Fueled By Everything
  • Advertiser: Georgia-Pacific
  • Brand: Quilted Northern
  • Name: Designed To Be Forgotten
  • Advertiser: Reckitt Benkiser
  • Brand: AirWick
  • Name: Home Is In The Air
  • Advertiser: Clinton Foundation
  • Brand: Clinton Foundation
  • Name: No Ceilings
  • Advertiser: Google
  • Brand: Android
  • Name: Be Together. Not the Same
  • Advertiser: Scottish & Newcastle
  • Brand: Newcastle Brown Ale
  • Name: Newcastle's 2016 Big Game Ad
  • Advertiser: Motorola
  • Brand: Moto 360
  • Name: For Our Times
  • Advertiser: Stealth
  • Brand: Puma
  • Name: PumaSocial
  • Advertiser: Stealth
  • Brand: Puma
  • Name: L.I.F.T. - Puma
  • Advertiser: Ecko Unlimited
  • Brand: Ecko/Marc Ecko
  • Name: Stillfree
  • Advertiser: New York City Department of Education
  • Brand: New York City Department of Education
  • Name: Million
  • Advertiser: TracFone
  • Brand: Net10
  • Name: Microwave
  • Advertiser: Jewish Council for Education & Research
  • Brand: Jewish Council for Education and Research
  • Name: The Great Schlep
  • Advertiser: New York City Department of Education
  • Brand: New York City Department of Education
  • Name: Million
  • Advertiser: Jewish Council for Education & Research
  • Brand: The Great Schlep
  • Name: The Great Schlep
  • Advertiser: Stealth
  • Brand: Puma Bodywear
  • Name: Puma Index
  • Advertiser: Kraft Foods, Inc.
  • Brand: Athenos
  • Name: YiaYia
  • Advertiser: Stealth
  • Brand: Puma
  • Name: Faas Lab
  • Advertiser: TracFone
  • Brand: NET10
  • Name: No Evil
  • Advertiser: Puma
  • Brand: Puma
  • Name: Hardchorus
  • Advertiser: UNICEF
  • Brand: UNICEF
  • Name: Tap Project
  • Advertiser: Prudential Financial, Inc.
  • Brand: Prudential
  • Name: Bring Your Challenges
  • Advertiser: UNICEF
  • Brand: UNICEF Tap Project
  • Name: The power of a glass
  • Advertiser: Kraft Foods, Inc.
  • Brand: MilkBite
  • Name: Mel
  • Advertiser: Microsoft
  • Brand: Bing
  • Name: Decode Jay-Z
  • Advertiser: Virgin Atlantic
  • Brand: Virgin Atlantic
  • Name: Together
  • Advertiser: UNICEF
  • Brand: UNICEF
  • Name: Celebrity Tap
  • Advertiser: Mondelez International
  • Brand: Honey Maid
  • Name: This is Wholesome
  • Advertiser: Strongbow Cider
  • Brand: Strongbow Cider
  • Name: Cider at Its Bestest
  • Advertiser: Scottish & Newcastle
  • Brand: Newcastle Brown Ale
  • Name: No Bollocks
  • Advertiser: Motorola
  • Brand: Motorola
  • Name: Choose Choice
  • Advertiser: Coca-Cola Company
  • Brand: Diet Coke
  • Name: Get a Taste
  • Advertiser: National Women's Law Center
  • Brand: National Women's Law Center
  • Name: Equal Payback Project
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: Turning Point
  • Advertiser: Under Armour
  • Brand: Under Armour
  • Name: I Will What I Want
  • Advertiser: Jockey
  • Brand: Jockey
  • Name: Supporting Greatness
  • Advertiser: Scottish & Newcastle
  • Brand: Newcastle Brown Ale
  • Name: Newcastle Aid Ad
  • Advertiser: Prudential Financial, Inc.
  • Brand: Prudential
  • Name: Chapter Two
  • Advertiser: Kraft Foods, Inc.
  • Brand: Cracker Barrel
  • Name: Deliciously Different Cheddar
  • Advertiser: Coca-Cola Company
  • Brand: Diet Coke
  • Name: You're On
  • Advertiser: Chobani, Inc.
  • Brand: Chobani
  • Name: How Matters
  • Advertiser: Harry's
  • Brand: Harry's
  • Name: National Shave Day
  • Advertiser: Moët Hennessy
  • Brand: Hennessy
  • Name: Wild Rabbit
  • Advertiser: Motorola
  • Brand: Motorola
  • Name: Lazy Phone
  • Advertiser: Coca-Cola Company
  • Brand: Diet Coke
  • Name: Stay Extraordinary
  • Advertiser: Coca-Cola Company
  • Brand: Coke Zero
  • Name: Enjoy Everything
  • Advertiser: Spotify
  • Brand: Spotify
  • Name: For Music
  • Advertiser: The United Nations
  • Brand: United Nations
  • Name: I Was Here
  • Advertiser: Stealth
  • Brand: Puma
  • Name: Usain Bolt
  • Advertiser: Stealth
  • Brand: Puma
  • Name: evoSPEED 2012

Awards

Award Distinction Category Brand Year
Adweek Ad of the Year Adweek Ad of the Year Newcastle Brown Ale 2014
Adweek U.S. Agency of the Year U.S. Agency of the Year U.S. Agency of the Year Droga5 2014
AICP Show Winner Low Budget Honey Maid 2015
AICP Show Winner Licensed Soundtrack or Arrangement Android 2015
Cannes Lions International Festival of Creativity Bronze Lion Integrated Campaign led by PR Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Silver Lion Use of Social Audience in a Promotional Campaign Under Armour 2015
Cannes Lions International Festival of Creativity Gold Lion Integrated Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Silver Lion Alcoholic Drinks Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Silver Lion Foods & Drink Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Bronze Lion Integrated Multi-Platform Campaign Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Bronze Lion Response/Real-Time Activity (including crowdsourcing) Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Silver Lion Response/Real-Time Activity (including crowdsourcing) Under Armour 2015
Cannes Lions International Festival of Creativity Silver Lion Use of Video Under Armour 2015
Cannes Lions International Festival of Creativity Silver Lion Interactive Video Under Armour 2015
Cannes Lions International Festival of Creativity Bronze Lion Charities (incl. Fundraising, Donations & Appeals) Clinton Foundation 2015
Cannes Lions International Festival of Creativity Bronze Lion Use of Events & Stunts Clinton Foundation 2015
Cannes Lions International Festival of Creativity Gold Lion Integrated Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Silver Lion Original Branded Digital or Social Media Under Armour 2015
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories Under Armour 2015
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories Under Armour 2015
Cannes Lions International Festival of Creativity Bronze Lion Fast Moving Consumer Goods Newcastle Brown Ale 2015
Cannes Lions International Festival of Creativity Gold Lion Clothing, Footwear & Accessories Under Armour 2015
Cannes Lions International Festival of Creativity Silver Lion Use of Integrated Media Under Armour 2015
Cannes Lions International Festival of Creativity Gold Lion Creative Effectiveness Honey Maid 2015
Cannes Lions International Festival of Creativity Gold Lion Storytelling Under Armour 2015
Cannes Lions International Festival of Creativity Grand Prix Integrated Multi-Platform Campaign Under Armour 2015
Cannes Lions International Festival of Creativity Silver Lion Creative Effectiveness Newcastle Brown Ale 2015
International ANDY Awards Bronze Toys, Games, Sports Under Armour 2015
The One Show Gold Integrated Campaign Under Armour 2015
The One Show Gold Interactive Video Under Armour 2015
The One Show Gold Websites Under Armour 2015
The One Show Gold Websites, Microsites & Banners Under Armour 2015
Cannes Lions International Festival of Creativity Integrated Bronze Lion Prudential 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Films Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Film Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Campaign Internet Film Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Integrated Silver Lion Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Social Video Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Bronze Lion Website Prudential Financial 2014
Cannes Lions International Festival of Creativity Silver Lion Influencer/Celebrity/Blogger Outreach Program Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Copy/Editorial Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Storytelling Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Gold Lion Foods & Drinks Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Use of Social Platforms Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Silver Lion Audience Targeting/Engagement (incl. social listening and conversational insight) Honey Maid 2014
Cannes Lions International Festival of Creativity Silver Lion Other Consumer Goods Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Gold Lion Food & Nutrition Honey Maid 2014
Cíclope International Advertising Craft Festival Gold Production Design Hennessy 2014
D&AD Awards / Yellow Pencil Yellow Pencil Cinematography for Film Advertising Hennessy 2014
D&AD Awards / Yellow Pencil Yellow Pencil Direct Response/Ambient New Museum 2014
D&AD Awards / Yellow Pencil Nomination Direction for Film Advertising Hennessy 2014
D&AD Awards / Yellow Pencil Nomination Cinematography for Film Advertising Hennessy 2014
International ANDY Awards Gold Beverage - Alcohol Newcastle Brown Ale 2014
International ANDY Awards Silver Campaign Beverage - Alcohol Newcastle Brown Ale 2014
International ANDY Awards Gold Financial Products and Services Prudential Financial 2014
International ANDY Awards Gold Beverage - Alcohol Newcastle Brown Ale 2014
International ANDY Awards Bronze Institutional/Education/Corporate New Museum 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Bronze Pencil Experiential New Museum 2014
The One Show Silver Pencil Consumer Campaign Newcastle Brown Ale 2014
The One Show Silver Pencil Scriptwriting Newcastle Brown Ale 2014
The One Show Merit Websites, Microsites & Banners Prudential Financial 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Merit Online Newcastle Brown Ale 2014
The One Show Bronze Pencil Single Newcastle Brown Ale 2014
Cannes Lions International Festival of Creativity Titanium Lion Prudential Financial 2013
The One Show Gold Pencil Promotional Items - Single or Campaign Help Remedies 2013
The One Show Bronze Pencil Consumer Campaign Prudential 2013
The One Show Gold Pencil Single or Campaign Help Remedies 2013
Cannes Lions International Festival of Creativity Grand Prix for Good Help Remedies 2012
Cannes Lions International Festival of Creativity Grand Prix Direction Puma 2011
Cannes Lions International Festival of Creativity Titanium Lion Bing 2011
Cannes Lions International Festival of Creativity Integrated Grand Prix Bing 2011
Cannes Lions International Festival of Creativity Grand Prix Stunts & live advertising Bing 2011
Cannes Lions International Festival of Creativity Titanium Lion The Great Schlep 2009
Cannes Lions International Festival of Creativity Titanium Lion New York City Department of Education 2008
Cannes Lions International Festival of Creativity Titanium Lion 2007
Cannes Lions International Festival of Creativity Titanium Lion World Water Day 2007
Cannes Lions International Festival of Creativity Grand Prix Viral Marketing: Viral Video Ecko/Marc Ecko 2006

Clients

Advertiser Brand Business Sector Type of Work since
Blizzard Entertainment, Inc. Blizzard
Coca-Cola Company Diet Coke
Coca-Cola Company smartwater
Dun & Bradstreet Dun & Bradstreet
Georgia-Pacific Dixie
Georgia-Pacific Quilted Northern
Google Android
Heineken Newcastle Brown Ale
Heineken Strongbow Hard Cider
Jockey International Jockey
NRG Energy NRG
Reckitt Benkiser Air Wick
Reckitt Benkiser Clearasil
Toyota Motor Corporation Scion Cars
2015
New Museum New Museum Museums & Monuments
Prudential Financial, Inc. Prudential Financial, Inc. Banking & Financial Services, Investments, Stock Brokers
UNICEF Tap Project Charities, Foundations, Volunteers
Coca-Cola Company Diet Coke Non-Alcoholic
Coca-Cola Company SmartWater Mineral, Sparkling & Bottled Waters
Google Motorola Mobile Telephone & tablets
Heineken Newcastle Alcoholic
Moët Hennessy Hennessy Alcoholic
Mondelez International belVita Food
Mondelez International Honey Maid Food
The United Nations World Humanitarian Day
Under Armour Under Armour Apparel, Fashion & Footwear
UNICEF Tap Project