GYRO SAN FRANCISCO APPOINTS DREW MEYERS PRESIDENT
January 14, 2013
SAN FRANCISCO — gyro, the global ideas shop, has appointed Drew Meyers as president of gyro San Francisco.
Meyers brings with him a strong blend of client services expertise, technological savvy and proven leadership skills. He leads the office with Executive Creative Director Steffan Postaer, who, along with the rest of the gyro team, has successfully elevated the San Francisco office’s creative output, thinking and culture.
Meyers brings with him over 15 years of experience at leading agencies including Publicis, MRM Worldwide/McCann Worldgroup, Digitas and most recently Organic.
He has led client engagements for numerous global technology brands such as Microsoft, Intel, Google, Brocade, Box and PayPal. Meyers has also applied his client relationship leadership skills to T-Mobile and LG Mobile in telecom; Chevy and Scion in automotive; and more recently to the likes of Nike, Quaker and Nature's Way in the consumer goods space.
Whether it's in the domain of digital, direct or brand work, Meyers’ trademark is to take a highly strategic approach to client services and to help inspire and ignite creativity and innovation on behalf of clients.
"The unique gyro culture and their ignition process combine to deliver an incredibly strong and differentiated value proposition for clients and agency talent,” said Meyers. “This business is about bringing the best people together to deliver superlative levels of creativity and innovation. Simply put, that's what gyro does — and I couldn't be more excited for the opportunity to build on the impressive momentum that Steffan and the current team have achieved."
“I’m overjoyed welcoming Drew Meyers into our fold,” said Postaer. “His pedigree and passion make him a perfect fit when it comes to executing humanly relevant ideas for all of gyro’s clients and the new ones to come. We have much to be excited about in 2013, especially with the addition of our new president.”
“Drew is a perfect fit. He has the true talent to inspire and he loves technology,” said Christoph Becker, global CEO and chief creative officer, gyro. “He and Steffan will make gyro San Francisco’s star shine even brighter.”
gyro San Francisco works with Cloudera, Dell Software Group, Google, Ryder, SMART Technologies, Turn and VMware.
GYRO TAKES SIX B2B MARKETING AWARDS
November 26, 2012
[London, UK] gyro, the global ideas shop, received six top honors at the B2B Marketing Awards making it one of the evening’s biggest winners.
Held at the HAC in London on November 22, 2012, the event brings together the biggest B2B agencies and showcases the year’s best work.
gyro was recognized in six of twenty five categories with four wins and two runner-up awards. gyro also received 13 shortlists.
Competition was fierce and gyro came out on top with the following awards:
WINNER: Best Use of live-event marketing for "You're On" for John Deere
WINNER: Best use of social media for "Luv the Nug" for Scotsman Ice Systems
WINNER: Best internal audience campaign for "The Healthy Workplace Project" for Kimberly-Clark Professional
WINNER: Best B2B product launch campaign for "The Weight Has Been Lifted 2.0" for USG
RUNNER-UP: Best SME-targeted campaign for "More Sense Than Money" for Powwownow
RUNNER-UP: Best use of creative for "The Healthy Workplace Project" for Kimberly-Clark Professional
See the entire list of winners here: http://www.b2bmarketing.net/awards/winners-2012
Read more about the B2B Marketing Awards here: http://www.b2bmarketing.net/blog/posts/2012/11/23/come-fly-me-b2b-marketing-awards-2012
AARON STERN JOINS GYRO DENVER AS EXECUTIVE CREATIVE DIRECTOR
November 15, 2012
gyro, the global ideas shop, has tapped Aaron Stern as executive creative director for its Denver office.
Stern joins gyro Denver at a time of strong growth. The Denver native will work to continue to expand the agency in terms of new business as well as creative excellence.
Stern has a strong history of pitching and winning top clients. Most recently, at TBWA\Chiat\Day, he led the team that pitched and won Accenture. He also worked on other clients including Skittles, Jameson and Vonage. Stern spent two years at the agency as a freelance creative director.
Early in his career, Stern was a writer at Black Rocket, working on Yahoo. Goodby Silverstein and Partners soon tapped him for a senior writing role, which he stayed with until Paul Venables and Greg Bell left to form their shop in 2001. He joined them as associate creative director.
After 10 years in San Francisco, Stern moved to New York to attend New York University’s MFA Writing Program, studying under E.L. Doctorow, Darrin Strauss and others.
He has since been a freelancer at many of the world’s top shops such as BBDO, Deutsch, Ogilvy, Y&R and others.
Stern’s work has won some of the industry’s biggest awards at Cannes, One Show, the Effie Awards, Mercury Awards, Kelley Awards and Communication Arts Annual.
Stern will partner with Denver General Manager Daphne Fink Taber, who said, “gyro Denver continues to expand into new and exciting territories. Aaron will help keep our strong momentum by working hand in hand on both the new business and creative fronts. He has a history of success in both areas. I look forward to the good things to come.”
Stern said, “Even though the rules of advertising are being rewritten almost daily, what remains unchanged is the need to connect with consumers on a real, emotional level. gyro truly understands that, and I'm looking forward to bringing my experience on both coasts to help lead the talented team in Denver.”
“With Aaron joining our team, it proves that gyro has ignition and is attracting top talent in the industry,” said Christoph Becker, global CEO and chief creative officer, gyro. “He comes to Denver at a perfect time. I know he will bring out only the best in our Denver office and our network.”
gyro Denver works with a variety of top accounts including WOW Cable Internet & Phone, Milliken & Co., DCP Midstream and Johns Manville.
HOBART DEBUTS 'SPOTLIGHT' IPAD APP
November 8, 2012
CINCINNATI [November 8, 2012] – Hobart, the world leader in commercial food equipment and service for the foodservice and grocery industries, has released the “Hobart Spotlight” iPad app. The app is designed to simply communicate with prospects and clients about Hobart, Traulsen and Baxter products.
To sell large commercial kitchen equipment takes long sales cycles, and a tenacious sales force that is armed with the right tools. From kitchens to crowded trade shows, talking to professional cooks and foodservice directors is difficult. They are continually working long hours and are short on both time and attention as they juggle to manage their businesses.
Hobart introduced the Spotlight app, which aims to put their products front and center in an innovative, compelling and engaging way that invites exploration. gyro Cincinnati designed the application to develop and repurpose Hobart tools and content that enable a more customized prospect or customer experience.
Ultimately, Hobart sales and service teams want to be able to better communicate with prospects and clients using more flexible, up-to-date technologies; the app lets users experience the features and function of all relevant equipment, search products, mark favorites and watch short demo videos.
“The Hobart Spotlight app will enhance the buying experience for our customers by allowing them to learn more about a piece of equipment from any location,” said Jenni Bair, brand marketing manager, Hobart. “Where a customer previously may have needed to visit a dealer showroom or attend a trade show to see Hobart equipment in action, they can now experience the equipment through the app.”
“This app really makes Hobart shine by showing off their innovation. It also serves a tremendously important purpose—to let their sales teams shine and show off Hobart equipment,” said Mike Tittel, executive creative director, gyro Cincinnati. “The Hobart Spotlight app is just part of an overall approach and great follow-up to Hobart’s successful ‘Get Back to Scratch’ social media movement.”
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 16 offices in eight countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com
Hobart is the world leader in commercial food equipment and service for the foodservice and grocery industries. An ENERGY STAR® Sustained Excellence award winner in 2010, 2011 and 2012 and ENERGY STAR Partner of the Year in 2008 and 2009, Hobart manufactures products for warewashing and waste handling; food preparation; Baxter bakery; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. Hobart equipment is supported by a national network of factory-trained service representatives in hundreds of locations across the United States. To learn more about Hobart, visit www.hobartcorp.com, connect on Facebook at www.facebook.com/hobartcorp or follow on Twitter at twitter.com/hobartcorp.
LINCOLN FINANCIAL SAYS HAIL TO THE CHIEF LIFE OFFICER
November 7, 2012
Lincoln Financial Group launched a new leg of its "Chief Life Officer" ad campaign during Election Day. Created by gyro New York, the campaign reminds people across the country that no matter who was elected, that they are still in charge of their own lives and their own financial futures. Full-page print ads appeared in The Wall Street Journal and USA Today and TV debuted on CNBC and other cable outlets.
The ads stated simply: “Hail to the Chief Life Officer. Whether you live in the White House, the red house, or the apartment house, you’re in charge of your own future.”
The campaign "portrays each of us as the commander-in-chief of our own life,” said Jamie DePeau, chief marketing officer for Lincoln Financial Group. “When it comes time to take the steps necessary to achieve a sound financial future, what goes on in the home office should be just as important as what goes on in the Oval Office."
Read more here: http://www.mediapost.com/publications/article/186748/lincoln-financial-debuts-chief-lite-officer-camp.html?print.
See the 30 second commercial here: http://www.youtube.com/watch?v=A0yxJaWZ6uU