FORBES DEBUTS 'CHANGE THE WORLD' CAMPAIGN FROM GYRO NEW YORK
October 24, 2012
Forbes is launching a new brand advertising campaign this month -- its first in five years. Created by gyro New York, it features entrepreneurs recently featured on Forbes covers who exemplify what it takes to be truly successful today. The first ad features the Internet entrepreneur Sean Parker who helped revolutionize the music business with his audio file-sharing site Napster. He was also president of Facebook during the social network’s formative years. The copy in the Parker ad reads: “Make more than money. Make history. Sean Parker, serial entrepreneur, Forbes cover October 2011." Read more here: http://www.mediapost.com/publications/article/185898/forbes-launches-new-tagline-brand-campaign.html#ixzz2AFjzfIHU
BDO APPOINTS GYRO FOR GLOBAL B2B CREATIVE BRIEF
August 10, 2012
[Manchester – 10 August 2012] International accounting network, BDO, has appointed the Manchester office of global ideas shop, gyro. Following a competitive pitch involving a number of international agencies, gyro have been appointed to develop a toolkit of marketing materials which will be provided to BDO’s network of member firms as part of an internal launch.
Following their appointment, gyro have been working closely with BDO to develop their strategic messaging and explore creative territories, with the final creative due to be made available to their 1,118 offices, spanning 135 countries, in September this year.
The creative will aim to enhance BDO’s outstanding reputation in a localised and relevant fashion, and will look to clearly differentiate BDO from their competitors in terms of their philosophy and approach.
Julia Johnson, BDO’s Brand and Marketing Director, commented, “We are thrilled to be working with gyro and are very excited by their strategic recommendations and strong creative ideas. As part of an international network themselves, gyro understand, and are extremely well placed, to convey our message worldwide.’
Danny Turnbull, managing director at gyro in Manchester, said, “Our appointment by BDO presents us with a fantastic opportunity. We’re really excited about working with a client of such high-calibre and seeing our ideas ignite across their global network.”
NEW ECD APPOINTMENT AT GYRO DUBAI
July 2, 2012
[DUBAI – 02 July, 2012] - Guilherme Rangel has taken on the role of executive creative director at gyro Dubai. Rangel brings with him over 15 years of award-winning industry experience and will help to strengthen the creative offering in Dubai.
Rangel began his career in Brazil at local powerhouses such as Fischer America, Brazil’s then 3rd largest agency, and TBWA/BR, before moving to Dubai to work with agencies such as Impact BBDO, Young & Rubicam and DraftFCB.
Some of the clients Rangel has worked with in his career include; LG, Emaar, Sony, Ford, Absolut Vodka, Emirates, Pepsi and Masterfoods.
Fiona Menzies, Managing Director, gyro Dubai, said: “We finally have the rock-star we've been searching for to front our global ideas shop in Dubai. Guilherme brings an unstoppable energy and Brazilian-passion that will help us create unconventional, unique and humanly relevant ideas. Today marks the start of something very special.”
Commenting on his new role, Rangel commented: "I feel joining gyro and its fantastic team is an amazing opportunity to share my vision of creating and delivering humanly relevant ideas.”
Rangel is one of several recent appointments made by the Dubai team. Neil Harrison was recently hired in as creative lead from Saatchi and Saatchi. Recent client wins included; Fosters, Meydan and Yahoo!.
GYRO CINCINNATI NAMED TOP WORKPLACE
June 25, 2012
[Cincinnati – June 19] gyro Cincinnati has been recognized as one Cincinnati’s Top Workplaces for 2012, according to a survey published by the Cincinnati Enquirer.
The annual Top Workplace List evaluates 4,000 companies across the country. Seventy-five companies, in total, were selected in the Cincinnati region. The evaluations for the list are based purely on employee opinions.
“We set out on a very deliberate journey to create a unconventional culture marked by inspiration, collaboration and mutual respect,” said Adryanna Sutherland, president, gyro Cincinnati. ”This recognition is a tribute to the effort on everyone's part to make gyro a great place to work. We are thrilled to receive this award and all that it represents."
The best places share common traits, per the Cincinnati Enquirer namely “conviction by employees that their work is valued and their ideas sought out. Confidence that top managers are leading their businesses in the right direction. And commitment from every level to finding better ways of producing products and delivering service.”
"There is nothing more humanly relevant than creating a creative and exciting workplace—one that allows talent to thrive,” said gyro ceo+cco Christoph Becker. “gyro Cincinnati, led by President Adryanna Sutherland and Executive Creative Director Mike Tittel have elevated their gyro culture and have been rewarded for doing so."
To learn more about the Top Workplaces designation and see who else made the list, visit www.topworkplaces.com
GYRO DEBUTS FIRST TV CAMPAIGN FOR TURN DURING 'MAD MEN' FINALE
June 7, 2012
[SAN FRANCISCO – June 7, 2012] gyro, the b2b agency, plans to debut its first integrated campaign for digital marketing specialist Turn during the finale of the AMC series “Mad Men” on Sunday, June 10.
The cross-channel effort kicks off with a high-profile TV spot shot by acclaimed director Michael Lehmann. Lehmann’s credits include “True Blood,” “Californication,” “Dexter” and the cult classic “Heathers.”
The TV spot, which is also going to air during the finale of “The Pitch,” is the first for Turn. Turn is a cloud platform that enables marketers to make smarter decisions to precisely execute cross-channel campaigns. Turn tapped gyro San Francisco as its agency of record late last year, to create a fully integrated platform effort that uses the same principles that Turn brings to its client base.
After Sunday, the campaign continues online at turn.com/decision, which includes three alternate endings to the TV spot, a blog diary chronicling the campaign’s creation and further information about Turn’s capabilities (the Turn Effect) that other digital media can support.
“In digital marketing, great creative and great technology go hand in hand,” said Paul Alfieri, vice president, global marketing, Turn Inc. “This campaign perfectly accentuates our innovative marketing technology platform.”
The ad is set in the offices of a Madison Avenue agency, circa 1962, where an impeccably groomed ad executive is about to begin a tryst with a shapely young woman from the secretarial pool. Then, another woman walks in. Overcome with jealousy, one of the women fires a bullet, and the scene shifts to super-slow motion. A voice-over breaks in, likening the “10 milliseconds” required for the bullet to traverse the room to the speed of Turn’s digital advertising platform. “Turn targets all the right online audiences with deadly accuracy,” the voice-over explains. “Never second-guess a decision, at least not a business decision.”
The ad is meant to be an immediate profile-raiser for Turn by capitalizing on the marketing-heavy makeup of the “Mad Men” viewership. “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired, none of those things happen in commercials, but they happen in this one,” says Steffan Postaer, gyro San Francisco executive creative director. “It’s a game-changer.”
"Turn is a very inspiring and brave client, and gyro San Francisco President Robert Ray and ECD Steffan Postaer are an amazing team,” said Christoph Becker, gyro CEO and chief creative officer. “Together, they led the creation of a brilliantly unconventional campaign.”
Dark Light Pictures, which has worked with Coca-Cola, Budweiser, Honda and a host of other A-List brands, handled the production duties.