Meyers brings with him a strong blend of client services expertise, technological savvy and proven leadership skills. He leads the office with Executive Creative Director Steffan Postaer, who, along with the rest of the gyro team, has successfully elevated the San Francisco office’s creative output, thinking and culture.

Meyers brings with him over 15 years of experience at leading agencies including Publicis, MRM Worldwide/McCann Worldgroup, Digitas and most recently Organic.

He has led client engagements for numerous global technology brands such as Microsoft, Intel, Google, Brocade, Box and PayPal. Meyers has also applied his client relationship leadership skills to T-Mobile and LG Mobile in telecom; Chevy and Scion in automotive; and more recently to the likes of Nike, Quaker and Nature's Way in the consumer goods space.

Whether it's in the domain of digital, direct or brand work, Meyers’ trademark is to take a highly strategic approach to client services and to help inspire and ignite creativity and innovation on behalf of clients.

"The unique gyro culture and their ignition process combine to deliver an incredibly strong and differentiated value proposition for clients and agency talent,” said Meyers. “This business is about bringing the best people together to deliver superlative levels of creativity and innovation. Simply put, that's what gyro does — and I couldn't be more excited for the opportunity to build on the impressive momentum that Steffan and the current team have achieved."

“I’m overjoyed welcoming Drew Meyers into our fold,” said Postaer. “His pedigree and passion make him a perfect fit when it comes to executing humanly relevant ideas for all of gyro’s clients and the new ones to come. We have much to be excited about in 2013, especially with the addition of our new president.”

“Drew is a perfect fit. He has the true talent to inspire and he loves technology,” said Christoph Becker, global CEO and chief creative officer, gyro. “He and Steffan will make gyro San Francisco’s star shine even brighter.”

gyro San Francisco works with Cloudera, Dell Software Group, Google, Ryder, SMART Technologies, Turn and VMware.

Held at the HAC in London on November 22, 2012, the event brings together the biggest B2B agencies and showcases the year’s best work.

gyro was recognized in six of twenty five categories with four wins and two runner-up awards. gyro also received 13 shortlists.

Competition was fierce and gyro came out on top with the following awards:

WINNER: Best Use of live-event marketing for "You're On" for John Deere

WINNER: Best use of social media for "Luv the Nug" for Scotsman Ice Systems

WINNER: Best internal audience campaign for "The Healthy Workplace Project" for Kimberly-Clark Professional

WINNER: Best B2B product launch campaign for "The Weight Has Been Lifted 2.0" for USG

RUNNER-UP: Best SME-targeted campaign for "More Sense Than Money" for Powwownow

RUNNER-UP: Best use of creative for "The Healthy Workplace Project" for Kimberly-Clark Professional

See the entire list of winners here: http://www.b2bmarketing.net/awards/winners-2012

Read more about the B2B Marketing Awards here: http://www.b2bmarketing.net/blog/posts/2012/11/23/come-fly-me-b2b-marketing-awards-2012

Stern joins gyro Denver at a time of strong growth. The Denver native will work to continue to expand the agency in terms of new business as well as creative excellence.

Stern has a strong history of pitching and winning top clients. Most recently, at TBWA\Chiat\Day, he led the team that pitched and won Accenture. He also worked on other clients including Skittles, Jameson and Vonage. Stern spent two years at the agency as a freelance creative director.

Early in his career, Stern was a writer at Black Rocket, working on Yahoo. Goodby Silverstein and Partners soon tapped him for a senior writing role, which he stayed with until Paul Venables and Greg Bell left to form their shop in 2001. He joined them as associate creative director.

After 10 years in San Francisco, Stern moved to New York to attend New York University’s MFA Writing Program, studying under E.L. Doctorow, Darrin Strauss and others.

He has since been a freelancer at many of the world’s top shops such as BBDO, Deutsch, Ogilvy, Y&R and others.

Stern’s work has won some of the industry’s biggest awards at Cannes, One Show, the Effie Awards, Mercury Awards, Kelley Awards and Communication Arts Annual.

Stern will partner with Denver General Manager Daphne Fink Taber, who said, “gyro Denver continues to expand into new and exciting territories. Aaron will help keep our strong momentum by working hand in hand on both the new business and creative fronts. He has a history of success in both areas. I look forward to the good things to come.”

Stern said, “Even though the rules of advertising are being rewritten almost daily, what remains unchanged is the need to connect with consumers on a real, emotional level. gyro truly understands that, and I'm looking forward to bringing my experience on both coasts to help lead the talented team in Denver.”

“With Aaron joining our team, it proves that gyro has ignition and is attracting top talent in the industry,” said Christoph Becker, global CEO and chief creative officer, gyro. “He comes to Denver at a perfect time. I know he will bring out only the best in our Denver office and our network.”

gyro Denver works with a variety of top accounts including WOW Cable Internet & Phone, Milliken & Co., DCP Midstream and Johns Manville.

To sell large commercial kitchen equipment takes long sales cycles, and a tenacious sales force that is armed with the right tools. From kitchens to crowded trade shows, talking to professional cooks and foodservice directors is difficult. They are continually working long hours and are short on both time and attention as they juggle to manage their businesses.

Hobart introduced the Spotlight app, which aims to put their products front and center in an innovative, compelling and engaging way that invites exploration. gyro Cincinnati designed the application to develop and repurpose Hobart tools and content that enable a more customized prospect or customer experience.

Ultimately, Hobart sales and service teams want to be able to better communicate with prospects and clients using more flexible, up-to-date technologies; the app lets users experience the features and function of all relevant equipment, search products, mark favorites and watch short demo videos.

“The Hobart Spotlight app will enhance the buying experience for our customers by allowing them to learn more about a piece of equipment from any location,” said Jenni Bair, brand marketing manager, Hobart. “Where a customer previously may have needed to visit a dealer showroom or attend a trade show to see Hobart equipment in action, they can now experience the equipment through the app.”

“This app really makes Hobart shine by showing off their innovation. It also serves a tremendously important purpose—to let their sales teams shine and show off Hobart equipment,” said Mike Tittel, executive creative director, gyro Cincinnati. “The Hobart Spotlight app is just part of an overall approach and great follow-up to Hobart’s successful ‘Get Back to Scratch’ social media movement.”

About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 16 offices in eight countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com

About Hobart

Hobart is the world leader in commercial food equipment and service for the foodservice and grocery industries. An ENERGY STAR® Sustained Excellence award winner in 2010, 2011 and 2012 and ENERGY STAR Partner of the Year in 2008 and 2009, Hobart manufactures products for warewashing and waste handling; food preparation; Baxter bakery; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. Hobart equipment is supported by a national network of factory-trained service representatives in hundreds of locations across the United States. To learn more about Hobart, visit www.hobartcorp.com, connect on Facebook at www.facebook.com/hobartcorp or follow on Twitter at twitter.com/hobartcorp.

The ads stated simply: “Hail to the Chief Life Officer. Whether you live in the White House, the red house, or the apartment house, you’re in charge of your own future.”

The campaign "portrays each of us as the commander-in-chief of our own life,” said Jamie DePeau, chief marketing officer for Lincoln Financial Group. “When it comes time to take the steps necessary to achieve a sound financial future, what goes on in the home office should be just as important as what goes on in the Oval Office."

Read more here: http://www.mediapost.com/publications/article/186748/lincoln-financial-debuts-chief-lite-officer-camp.html?print.

See the 30 second commercial here: http://www.youtube.com/watch?v=A0yxJaWZ6uU

Following their appointment, gyro have been working closely with BDO to develop their strategic messaging and explore creative territories, with the final creative due to be made available to their 1,118 offices, spanning 135 countries, in September this year.

The creative will aim to enhance BDO’s outstanding reputation in a localised and relevant fashion, and will look to clearly differentiate BDO from their competitors in terms of their philosophy and approach.

Julia Johnson, BDO’s Brand and Marketing Director, commented, “We are thrilled to be working with gyro and are very excited by their strategic recommendations and strong creative ideas. As part of an international network themselves, gyro understand, and are extremely well placed, to convey our message worldwide.’

Danny Turnbull, managing director at gyro in Manchester, said, “Our appointment by BDO presents us with a fantastic opportunity. We’re really excited about working with a client of such high-calibre and seeing our ideas ignite across their global network.”

Rangel began his career in Brazil at local powerhouses such as Fischer America, Brazil’s then 3rd largest agency, and TBWA/BR, before moving to Dubai to work with agencies such as Impact BBDO, Young & Rubicam and DraftFCB.

Some of the clients Rangel has worked with in his career include; LG, Emaar, Sony, Ford, Absolut Vodka, Emirates, Pepsi and Masterfoods.

Fiona Menzies, Managing Director, gyro Dubai, said: “We finally have the rock-star we've been searching for to front our global ideas shop in Dubai. Guilherme brings an unstoppable energy and Brazilian-passion that will help us create unconventional, unique and humanly relevant ideas. Today marks the start of something very special.”

Commenting on his new role, Rangel commented: "I feel joining gyro and its fantastic team is an amazing opportunity to share my vision of creating and delivering humanly relevant ideas.”

Rangel is one of several recent appointments made by the Dubai team. Neil Harrison was recently hired in as creative lead from Saatchi and Saatchi. Recent client wins included; Fosters, Meydan and Yahoo!.

The annual Top Workplace List evaluates 4,000 companies across the country. Seventy-five companies, in total, were selected in the Cincinnati region. The evaluations for the list are based purely on employee opinions.

“We set out on a very deliberate journey to create a unconventional culture marked by inspiration, collaboration and mutual respect,” said Adryanna Sutherland, president, gyro Cincinnati. ”This recognition is a tribute to the effort on everyone's part to make gyro a great place to work. We are thrilled to receive this award and all that it represents."

The best places share common traits, per the Cincinnati Enquirer namely “conviction by employees that their work is valued and their ideas sought out. Confidence that top managers are leading their businesses in the right direction. And commitment from every level to finding better ways of producing products and delivering service.”

"There is nothing more humanly relevant than creating a creative and exciting workplace—one that allows talent to thrive,” said gyro ceo+cco Christoph Becker. “gyro Cincinnati, led by President Adryanna Sutherland and Executive Creative Director Mike Tittel have elevated their gyro culture and have been rewarded for doing so."

To learn more about the Top Workplaces designation and see who else made the list, visit www.topworkplaces.com

The cross-channel effort kicks off with a high-profile TV spot shot by acclaimed director Michael Lehmann. Lehmann’s credits include “True Blood,” “Californication,” “Dexter” and the cult classic “Heathers.”

The TV spot, which is also going to air during the finale of “The Pitch,” is the first for Turn. Turn is a cloud platform that enables marketers to make smarter decisions to precisely execute cross-channel campaigns. Turn tapped gyro San Francisco as its agency of record late last year, to create a fully integrated platform effort that uses the same principles that Turn brings to its client base.

After Sunday, the campaign continues online at turn.com/decision, which includes three alternate endings to the TV spot, a blog diary chronicling the campaign’s creation and further information about Turn’s capabilities (the Turn Effect) that other digital media can support.

“In digital marketing, great creative and great technology go hand in hand,” said Paul Alfieri, vice president, global marketing, Turn Inc. “This campaign perfectly accentuates our innovative marketing technology platform.”

The ad is set in the offices of a Madison Avenue agency, circa 1962, where an impeccably groomed ad executive is about to begin a tryst with a shapely young woman from the secretarial pool. Then, another woman walks in. Overcome with jealousy, one of the women fires a bullet, and the scene shifts to super-slow motion. A voice-over breaks in, likening the “10 milliseconds” required for the bullet to traverse the room to the speed of Turn’s digital advertising platform. “Turn targets all the right online audiences with deadly accuracy,” the voice-over explains. “Never second-guess a decision, at least not a business decision.”

The ad is meant to be an immediate profile-raiser for Turn by capitalizing on the marketing-heavy makeup of the “Mad Men” viewership. “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired, none of those things happen in commercials, but they happen in this one,” says Steffan Postaer, gyro San Francisco executive creative director. “It’s a game-changer.”

"Turn is a very inspiring and brave client, and gyro San Francisco President Robert Ray and ECD Steffan Postaer are an amazing team,” said Christoph Becker, gyro CEO and chief creative officer. “Together, they led the creation of a brilliantly unconventional campaign.”

Dark Light Pictures, which has worked with Coca-Cola, Budweiser, Honda and a host of other A-List brands, handled the production duties.