Customers call the shots these days. If you want to engage you need to do so on their terms and in the space that they choose.Social networking and blogging has seen consumers become brand creators in their own right; online product search and purchase is now prevalent across most sectors; consumer mobility has increased with mobile technology now playing a key role; consumers now dictate the terms upon which data is offered up. All of this and a whole lot more has to make today’s marketer think laterally and creatively. That’s where we come in. At Spinnaker we’ve created an agency devoted to building brands within those channels that are described as interactive and responsive. And we’re committed to making these channels work together.