La Chose, Paris 
- 10 rue Simon Le Franc
- Paris 75004
- France
- Phone: 01 49 96 48 28
- Country Phone Code: 33
- Website: www.lachose.fr
- Email: [email protected]
In partnership with:
Amnesty International - “Break the law of silence”
Amnesty International| Title | Break the law of silence |
| Agency | La Chose |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Product Category | Human Rights |
| Campaign Name | Break the Law of Silence |
| More Information | http://www.breakthelawofsilenceinteractivecamp.. |
| Country of Production | France |
| Language | Français |
| Media Type | Case Study |
| Awards | Grand Prix de la Communication Solidaire, 2012 (1er Prix) for Digital interactif Cristal Festival, 2012 (Emerald) for Digital Innovation Cristal Festival, 2012 (Emerald) for Digital Innovation |
| Creative Director | Barka Zerouali |
| Art Director | Laurent Leccia |
| Copywriter | Mickael Krikorian |
| Agency Producer | Nicolas Buisset |
| Production Company | Wizz Productions |
| Sound Design Company | Kouz Production |
Story
From the 2d to the 12th of december 2011, Amnesty International organized the «Signatures marathon» to defend the rights of persons in danger. They intend to gather the maximum of signatures to support 12 persons in danger.
On a proper website, the experience starts with an animation movie which presents the story of persons who's rights were flouted.
At the end, people were able to sign the petition to defend human rights, and every 10 signatures a note was added to the freedom music score (10 signatures = 1 note).
In less than one week we gathered 150 000 signatures. Which represents a 500 per cent increase compared to the Marathon of 2010.