|Media Agency||Havas Media|
|Campaign||Nationwide Money Stuff|
|Advertiser||Nationwide Building Society|
MONEY AIN'T SO TOUGH WITH MONEYSTUFF
Raising awareness of FlexOne through a teen focused money management forum.
We created ‘Money Stuff’, a YouTube channel co-created with a host of A-list YouTubers, Channel Flip and Google category specialists dedicated to money management in your teen years, showing the lighter side of finance.
Raise awareness of FlexOne; Nationwide’s tailor made current account for youths and drive positive brand sentiment with 13-17 year old by addressing their need for financial advice outside of the classroom, in a credible, non-patronising way.
The channel which covered guides, tips and people's first experiences of current accounts helped boost brand awareness by 14% amongst 13-17 year olds, generated 1.8 million organic views and 6.1 million minutes watched.
|Media Type||Case Study|