Havas Media

Havas Media

London, United Kingdom

Media Buying/Planning

TitleNationwide MoneyStuff
Agency
Media Agency
Campaign Nationwide Money Stuff
Advertiser Nationwide Building Society
Brand Nationwide
Story

MONEY AIN'T SO TOUGH WITH MONEYSTUFF

Raising awareness of FlexOne through a teen focused money management forum. 

Philosophy

We created ‘Money Stuff’, a YouTube channel co-created with a host of A-list YouTubers, Channel Flip and Google category specialists dedicated to money management in your teen years, showing the lighter side of finance. 

Problem

Raise awareness of FlexOne; Nationwide’s tailor made current account for youths and drive positive brand sentiment with 13-17 year old by addressing their need for financial advice outside of the classroom, in a credible, non-patronising way. 

Result

The channel which covered guides, tips and people's first experiences of current accounts helped boost brand awareness by 14% amongst 13-17 year olds, generated 1.8 million organic views and 6.1 million minutes watched. 

Media Type Case Study

Featured Work