We believe that brands need to re-connect with consumers and approach marketing differently in order to be meaningful today and tomorrow. As a result, we are a strategic media and marketing solutions agency that considers and executes across all consumer touch points, solving business problems for our clients. Our Meaningful Brands proposition ensures that we focus on a consumer first approach to best connect brands with people, while looking for the optimal and most efficient solution; evaluating existing assets and building from there outwards. We also believe in long term, sustainable relationships and are dedicated to transforming our clients' businesses.
Havas Media today is data driven in everything we do and obsessive about proving the effectiveness of media. As a result, we are the only UK media agency group to have a Chief Data Officer and data consultancy sitting at the heart of the agency. This means we are able to prepare clients for a more data driven world, connecting together clients’ digital data, customer data and in-store data to build a single consumer platform that can feed all marketing activities.
Our purpose is to help brands connect with people and earn meaning in a world flipped on its head by technology. We concentrate our focus on being more innovative, more agile and more tenacious than other networks, constantly striving for excellence and proving it in our work, building meaningful brands. Building Meaningful Brands® creates meaningful connections between people and brands to drive business success.
We believe that people don’t just want better products and services; they want better lives. They expect businesses and brands to help them deliver those better lives. So connecting brands with people is becoming one of the greatest brand challenges. To support this vision, in 2012 Havas Media Group created the Meaningful Brands Index®, the first global analytical metric to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives and its impact on 12 different areas of personal and collective well-being, such as health, happiness, financial, relationships and community. We believe our Meaningful Brands® framework makes us stand head and shoulders above our competition and we are the only group that is able to offer a global analysis and structure on this scale.
The UK arm of Havas Media, we are 100% owned by Havas Media Group. With over 5500 people across more than 100 countries around the globe, Havas Media has coverage where clients need to be and billings muscle that drives the most competitive deals. The smallest of the top global network groups, we have the agility and flexibility often lacking in our larger competitors which means we can adapt to client needs with more fluidity while still ensuring consistently high standards.
Havas Media Group is made up of eight leading and distinct brands. This multi-discipline approach gives us a unique perspective on client challenges and the multitude of factors which need to be considered. By working together as a single team, this powerful collaboration enables us to provide a consolidated solution with a rich and unique blend of skills across digital, PR, social, branded content, data analytics, experiential, brand partnerships and media planning and buying.
This simple corporate structure aligns with our clients’ needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies. As a result we are more agile, nimble and fast as integration to this level speeds up the flow of information. All teams and clients have fast and full access to our specialist knowledge through our range of digital, branded content, experiential and sports brands.
In the UK, we are in the midst of building our "Havas Village", a central London location where our full capabilities will sit under the same roof. As already proven in other parts of the Havas network, this integrated structure better meets the changing needs of our clients and gives them easy access to the best services and skills to exceed their requirements.