Philosophy & Competitive Advantages
WHO ARE THEY?
THEY are a group of nice people in Amsterdam who come from advertising, journalism, research, graffiti, DJing, and professional football.They were born in Hamburg, Hawaii, Holland, and England.
THEY all work together in an old gumball factory. It's a communal and trusting environment
THEY enjoy. Nobody hides ideas or puts walls around their projects. THEY don't compete against one another.THEY compete against the competition. So when THEY get work written up in the press, nobody gets individually credited. Just THEY. And when somebody messes up, THEY are all to blame.