Philosophy & Competitive Advantages
Currently ranked #1 and #2 among African American and Hispanic agencies respectively, the agency has long been recognized for its multicultural expertise, and in 2010 was awarded the “Multicultural Advertising Agency of the Decade” by Adweek. That same year the agency released the marketing industry’s most comprehensive study of American’s complex cultural landscape – Convergence & Divergence – which compares and contrasts attitudes and behaviors of Hispanics, African Americans, Asian Americans and Non-Hispanic Whites. The findings from Convergence & Divergence led to our unique strategic methodology and consumer engagement mode which provides the ability to develop Total Market Strategic platforms while maintaining the flexibility to address the specific needs of individual ethnic segments. Our approach is unique in that regardless of the audience, we consider multicultural insights and influence to arrive at Total Market solutions.
We have successfully implemented this approach for a number of our clients including Verizon, Walmart and Jeep, and the result are simple, deeper engagement and greater ROI.
Trade OrganizationsAdvertising Research Foundation (ARF)
Association of Hispanic Advertising Agencies (AHAA)