GlobalHue Promotes Key Executives and Announces New Hires
February 20, 2012
GlobalHue, the full-service marketing communications agency that works with clients such as the Jeep brand and Verizon, announced a series of internal promotions and new hires in order to enhance the agency’s capabilities and build for the future.
Maria Lopez-Knowles has been promoted from EVP of Client Services to President of GH Latino. In her new role, Maria will oversee the entire GH Latino Division. Her key responsibility will be to guide the agency's strategic thinking surrounding the multigenerational Hispanic marketplace. GlobalHue Latino, a division of GlobalHue, is a full-service marketing communications entity committed to effectively and efficiently connecting to the expanding, multigenerational Hispanic market in order to drive brand share growth. GH Latino's work is informed by cultural, linguistic and intellectual relevance, and generates awareness, acquisition and advocacy for our select client base.
Vida Cornelious has been promoted to Chief Creative Officer. Vida previously held the position of SVP, Executive Creative Director. Vida’s overall responsibility and accountability is to manage the total creative functioning of the agency. She will set the creative tone and pace of the agency moving forward.
Michael Jacobs has been promoted from EVP, Executive Creative Director to Chief Digital Officer. Michael will be solely responsible for establishing and maintaining the full-service digital division of GlobalHue, its sister companies and GHV. The newly formed team will concentrate on an array of interest areas, including platforms, apps and gaming.
“At GlobalHue, we are constantly thrilled by the opportunity to promote our existing talent and bring new talent in all in an effort to keep growing the agency to new heights,” stated Don Coleman, Chairman and CEO of GlobalHue.
Finally, two new faces are joining the GlobalHue family. The first is Matt Lee, who joins GlobalHue as SVP of Business Development and is responsible for all of GlobalHue’s new business efforts. Matt was most recently at WaitAway LLC, where he successfully developed and brought to market a web-based software application that was designed to help businesses in the hospitality industry manage their waitlist, reservations and CRM initiatives via mobile paging. He also led the development and implementation of the company’s overall marketing strategy and launch plan. Prior to WaitAway, Matt was VP of Business Development and Operations Director at MRM Worldwide. Matt comes to GlobalHue with a wealth of knowledge. His resume notes his nine-year stint with TBWA/Chiat/Day both in New York and Los Angeles.
The second is Jorge Abascal, who joins GlobalHue as SVP and Creative Director from MRN Worldwide, where he led a team of art directors and graphic designers to create nearly two dozen TV commercials for the 21st Auto Insurance company, including a high-profile national campaign and several hard selling 60-second DRTV spots. Prior to MRN Worldwide, Jorge was the Creative Director at CCA, where he worked with Samsung Electronics North America and single-handedly built the creative department from one person to a staff of fourteen.
About GlobalHue: GlobalHue is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market work for the Jeep brand and OneMain Financial. For decades, GlobalHue has been acknowledged for its multicultural expertise, and, most recently, was recognized as the “Multicultural Advertising Agency of the Decade” by Adweek.
The agency has 300 employees and boasts several blue-chip clients, including Chrysler Group LLC, Verizon, Walmart, U.S. Navy and OneMain Financial.