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Toyota Motor Sales - "Projecting Pollution" - Conill

  • Projecting Pollution
  • Toyota Motor Sales
  • Toyota Motor Corporation
  • Conill
  • United States
  • Projecting Pollution
Product NamePrius v
Product CategoryMidsize Cars
Date of First Broadcast/PublicationApril 4, 2012
Media TypeCase Study
Creative Director Mario Granatur
Art Director Veronica Elizondo
Chief Creative Officer Pablo Buffagni
Copywriter Jessica Cuevas
Director Pascui Rivas
Director Francisco Pugliese

Story

Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions?