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Conill Case Studies

Title "Projecting Pollution"
Agency Conill
Campaign Projecting Pollution
Advertiser Toyota Motor Corporation
Brand Toyota Motor Sales
Date of First Broadcast/Publication 4/2012
Product Prius v
Business Sector Midsize Cars

Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? 

Media Type Case Study
Creative Director Mr. Mario Granatur
Art Director Miss Veronica Elizondo
Chief Creative Officer Mr. Pablo Buffagni
Copywriter Ms. Jessica Cuevas
Director Pascui Rivas
Director Mr. Francisco Pugliese

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