Conill, Miami Follow Update

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  • Miami, Florida 33131
  • United States
  • Phone: 305 351-2901
  • Fax: 305 351-2899

Toyota - "Buttons" - Conill

  • Buttons
  • Toyota
  • Toyota Motor Corporation
  • Conill
  • United States
  • 2012 Toyota Corolla
Product NameCorolla
Product CategoryCars
Date of First Broadcast/PublicationApril 30, 2012
Media TypeTelevision & Cinema

Story

The 2012 Hispanic Corolla campaign delivers the idea of Corolla as a contemporary classic in a humorous and witty way that appeals to men and women alike.

We are transported to the 1970s where we see our characters marvel at Toyota's "breakthrough" technology (power windows, cup holders, pre-programmed radio stations and reclining seats) claiming that after these amazing advances there really is nothing else that can top these features.

We then cut to modern day and beautiful shots of Corolla's new Entune multimedia screen and stylish running footage showing that Corolla's topped advances once again. The campaign elements all close with the tagline, "Surprisingly new since 1968."

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