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April 21, 2011
LOS ANGELES, CA, April 21, 2011 – Toyota was named Spanish TV Advertiser of the Year by The Nielsen Company at its 5th Annual Nielsen Automotive Advertising Awards, which were presented at the New York International Auto Show on April 20.
The award was based on the overall effectiveness of Toyota’s Hispanic TV advertising, developed by Conill. The recent “Somos Muchos” integrated marketing campaign was noted as a key driver behind the results that further strengthened Toyota’s leadership in Spanish Language advertising.
“Receiving industry recognition for results that our work is delivering in the marketplace is validation of the value and creativity we bring to clients,” said Conill President Carlos Martinez. “I am delighted with the efforts of our team and thankful for having such an incredible partner in Toyota.”
The Nielsen Automotive Advertising Awards is the only awards program measuring effectiveness of automobile TV ads. The awards are based on response data from 2.5 million viewers of national television advertising collected by Nielsen. Nielsen measures the effectiveness of every ad and product placement on 24 measured networks. All national auto ads that began airing in 2010 were eligible for the award.